Clothing Retailing: Better Display

Display is neither a form nor a form.

Before the order is displayed first.

In the usual shop operation process, many dealers found that in each order cycle, the terminal stores often had a very uneven display: if they started to shop too little, the style of the products was seriously missing, and they could not be fully displayed; otherwise, the quantity of goods at the end of the season was too large, and the display was too messy.

What is the problem of the emergence of similar embarrassment?

For many dealers, they often start to think about how to show their graceful posture when facing the colorful items they have ordered. They display their horizontally and showcase styles to maximize the attraction of customers' eyeballs and enhance their brand image.

In fact, this kind of business habit has already made the store miss the opportunity to display the best display.

In fact, as long as the order is placed in a single stage, dealers in the minds of the shop display this string should be stretched.

Shao Ligang, the chief consultant of the nine party advisory and management department, agrees with this view: "when ordering, the distributor must have a clear idea of the inventory of the stores in its own stores, so that the reasonable number of products can be booked to avoid the occurrence of terminal visual problems.

It is very undesirable to decide on the number of styles based on the feeling in order to meet the order.

How many products will be ordered will not lead to a serious discrepancy between the volume of goods and the amount of space? Shao Li said that before taking orders, considering the terminal store display, we should follow the following 4 steps: 1. Confirm the number of terminal shelves.

2. Confirm shelf display capacity.

3, confirm the principle of display design.

4, calculate the elastic space of style.

Besides, agents should also pay attention to the changing elements of the number of styles brought by cross regional differentiated ordering and store classification.

It can be seen that in the process of ordering, the dealer considers and establishes the central commodity and the color of the center every month.

It is not necessary to display all the goods to the store, which leads consumers to think that there is no new product to shop.

Eye-catching is a means. Sales is the end.

What is the purpose of the display? As a silent shopping guide, showing products to customers, making displays attractive and creative, attracting customers to take the initiative to stop, but they are not comprehensive. Consumers' eyeballs are attracted, which does not mean that they are willing to pay their bills out of their own pockets.

After all, display is not an art exhibition. Its core purpose is to increase sales of goods and pform aesthetic feeling into capital.

Most customers are very rational. Their buying behavior not only comes from the impulse to be fond of, but also cares about the price performance of costumes, the relevance of clothing, and the style of clothing.

How to turn this style and relevance into sales force depends on the guidance of display to customers.

Jia Xiaoyi, an expert in clothing management and planning, said: "there are many opportunities to digest inventory. For example, when the overall combination of the single and the collocation is too flat, there is no bright spot, so we can add the color of the hopping shoes or waistbands to increase the overall styling style and highlight the customers' desire to buy, and the theme of the collocation can move the consumers more. This requires our distributors to observe the theme of the website and the theme of the album. The overall styling is the most popular dress matching demand of the customers. We always know the motives of the consumers to match the collocation of the clothes, so that we can recommend the matching collocation for the customers. How to display and match a sales method that inspires customers to buy and achieve sales.

Moreover, dealers should make timely response to the unsalable sales in the store. If the product is not available for a week, it can be listed as a focal point with the sales target of modeling, helping the store to digest the unsalable style in a timely manner.

It can be seen that successful display requires dealers not only to understand aesthetics and color science, but also to fully grasp the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding inventory analysis, etc.