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    2010 In The Second Half Of The Year, The Evaluation Index Of Junk Short Message Governance Effect Was 33.62.

    2011/3/2 9:31:00 46

    Evaluation Index Of Short Message Governance Effectiveness

    Organized by China Internet association, 12321

    network

    In the second half of 2010, China's mobile phone short message survey conducted by the center for bad and garbage information reception showed that 62.5% of the surveyed users thought that there was some achievement in the second half of the year, and that spam messages were reduced, which was 8 percentage points lower than that of the previous survey. Meanwhile, 11.1% of the users felt that spam messages had increased by 2.1 percentage points compared with the previous period.


    Comprehensive categories

    User attitude

    The proportion of the short message users in the second half of 2010 has a weighted UFI (userfeelingindex) of 33.6[-100100], which is 6.6 lower than that in the first half of the year, reflecting a decrease in user satisfaction with spam messages management. The proportion of users in the second half of the year is 40.2.


    The number and proportion of spam short messages decreased.

    Spam message

    Interest rate 11.4, compared with the first half of the year decreased by 0.6 (4.9%), received junk short message account for the proportion of all short messages is 21.1%.

    Compared with the first half of this year, a decrease of 6.5 percentage points), compared with the attitude of users on spam short message management, we can see that users have put forward higher requirements for short message management, and operators and relevant ministries and commissions should take more active measures.


    (Note: UFI (userfeelingindex): according to {2, 1, 0, -1, -2}, respectively, give users a summary of the perceived attitude, then divide it by 2, and constrain the index to [-100100].

    Negative numbers for users feel worse governance effect, positive number opposite.

    )


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