Clothing Dealers Should Learn To Create The "+ X" Rule Of Sales Channels.

Phase I:

The second stage: layout is completed, and benchmarking is used as a "X" method.

Because in the initial stage of investment, the "+" method is adopted, there will be mixed and uneven situations in the sales channels. Therefore, when the layout is basically completed and sales are just beginning, the key point is not to "clean up" the door, but to set up benchmarks for the "x" method. This is especially important.

After a period of inspection, the "fish" and "dragon" will naturally appear.

There will be a preliminary understanding of which people are like-minded and who are bedfellows.

After mastering these information, you must learn to do the "X" method, concentrate all the superior forces, tilt all the resources of finance, material, manpower, energy and so on, and help those who sell well, have good reputation, have strong abilities and share common interests, and establish the template market quickly and effectively. For those fish with poor sales, poor reputation, weak ability and bedfellows, they need not put too much energy into it.

The third stage is to stand firmly on the feet and win the fittest as the "-" law.

When the sales channel is basically stable, and can achieve a firm foothold and healthy operation, your work should focus on thinking "survive" and turn to thinking about how to live well.

At the same time, on the one hand, we should continue to help those high-quality customers, and on the other hand, we must adjust resources and try to help and promote the growth of customer performance in the middle reaches, so that most of the customers in the overall sales network have a relatively good profit trend. For those customers with poor sales performance, poor reputation and dissimilar customers, they should do the "-" method and encourage them to find a better job.

The purpose of making the "-" method at present is to let bad customers forward their positions to good customers, and at the same time, kill the chickens to the monkeys, encourage the backward and advance the advanced ones, and push the middle and lower reaches of the customers closer to the middle and upper reaches.

The fourth stage: rapid development, constantly copying "do" method.

After the first three stages of operation, the channel can basically achieve a relatively healthy state, and investment and channel development will also develop to the original "let customers pick" to "I pick customers" situation.

At this point, you are entitled to do "law".

First of all, the investment strategy should be shifted from "first quantity to quality" to "quality first, then quantity", to improve the conditions of joining, to exclude inferior customers, and to develop a quality customer supplementary team.

Secondly, the essence of "law" is the same distribution, which can be understood as duplication in operation.

In the process of development, you must constantly establish standards and models, and then apply the "success" standard and mode to "copy" and promote.

In accordance with the above methods, you will soon build a more healthy sales channel.