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Speeding Up The Pformation Of "Consensus" In The Clothing Market

2011/3/2 13:45:00 65

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Some professional markets are beginning to set foot in retail; some dare to innovate - or professional markets.

Market

In the process of exploring e-commerce operations, some fashion brands are starting to own their own properties, opening their own large flagship stores and becoming brand retailers. A Taobao mall allows countless otaku women to buy anything they want without leaving the house.

It can be said that the whole clothing sales market has never been so busy today, and the pattern of clothing sales market has never been diversified and changeable like today.

China's clothing market has undergone 30 years of change and development, and gradually formed its own characteristics with Chinese characteristics.

Clothing market

The existence of inertia and the way.

Due to the fact that "cash, spot and spot" pactions have been recognized and accepted by most of the market operators and merchants, some emerging business models can hardly be accepted by the traditional clothing market.

In the field of clothing market, there are two different "factions": "royalists" - as long as China has a large number of rural consumers, the wholesale market and clothing market of the clothing market will continue to exist. The Internet can neither produce food nor produce cattle and sheep, and e-commerce may be just a display of bluffing. The innovating Party -- the wholesale market of clothing is already the flower of yesterday, especially the network e-commerce will gradually penetrate into the field of commodity trading market. The era of brand, creativity, experience and Internet economy is accelerating the pace of "going wholesale" in the garment market. "Three",

Two widely divergent attitudes and attitudes have led to the fact that the clothing market can only find its own value in turbulence and pformation, and naturally it is difficult to form a "consensus" in the pformation of garment market.

With the weakening of the wholesale function of the clothing market and the integration of many formats, the clothing market is entering the era without "common sense".

The function of a single garment market is being replaced by the "tail market", "outlets", "thematic market" and "direct shop". The emergence of the new clothing market makes it difficult for people to distinguish who is simply wholesale and who is single.

retail

And the appearance of "short process channel terminal" has made Metersbonwe direct shop become a new version of the clothing market. The formation of "the trend of brand clothing popularity" has made orlies become a new direction of purchasing brand clothing. The trend of "foreign trade clothing turning to domestic market" has made the tail goods market popular. The "theme market selection" has helped Wenzhou name purchase start to exert itself.

Perhaps it is precisely the crossover and blurring of the concept of wholesale and retail of clothing that gives more imagination to the pformation of China's clothing market.

It can be seen that what really changes our concept is not the market itself, but the implantation of business models.

"Both sides of the Strait can't sing, and light boats have passed over Mount Wan."

In the past, the clothing market was only a platform for clothing circulation and sale, but now it has gradually been pformed into a subsidiary of commercial real estate and brand fashion industry. Before that, most of the dealers in the clothing market were pformed from farmers and laid-off workers, but now they are entering the era of "buyers", "network operators" and "creative centers".

The clothing market is ushering in a new generation of clothing agents, and at the same time, it is also undergoing a pformation in full swing.

And the new form of pformation: first, the new channel, the "online shopping platform" of Taobao mall and the channel brand of van customer's products are gradually changing the traditional wholesale channels.

The two is the new business circle, the "underground warfare" of the first avenue, and the "city building" strategy of Southern China city is no longer a single market, but a chain market, not a mall, but a group, not tens of thousands of square meters, but millions, tens of millions of square meters.

The emergence of these new garment markets has made us realize that the pformation of China's clothing market has begun to get rid of the narrow sense of the clothing market itself.

Besides, the "broad sense" power outside the industry has accelerated the pace of "consensus" in the clothing market.

Obviously, investment and mode become the core driving force of the garment market pformation. The "consensus" of the pformation of the clothing market is not a judgment you like, willing or unwilling, but a judgement of "those who know the current affairs are heroes".

"No innovation in pformation, extinction in conservatism."

It is gratifying to note that the attitude of "real estate changing the market and promoting pformation" is being recognized by more and more clothing markets, and is changing from the "consensus" of the commodity market in the clothing market to the new "consensus" of the business model of the clothing market.