Italy Brand Is Happy To Join The Women'S Heart Creative Guerrilla Store

Famous sports in Italy

Taking the theme of "Lotto, LottoFeel" as the theme of this season, Lotto inherits the classic Italian design and the spirit of sportsmanship, leading the fashion trend of spring and summer sports.

Wu Xianyong, general manager of Lotto (China), said: "Lottodo is the brand proposition of Lotto. It advocates an experiential way of life and attitude, hoping to encourage young consumers to explore, discover, try and experience various forms and new things of life.

Since its entry into the Chinese market in March 2009, Lotto has devoted itself to creating distinctive sports and lifestyle activities for consumers with quality and stylish products.

Lotto hopes to give consumers a long time to support Lotto brand through activities full of surprises. At the same time, we hope that more friends will pay close attention to Lotto and share the fun life full of fashion.

At the event, Lotto's distinct theme guerrilla shop space and innovative interactive activities become an absolute highlight.

The exterior outline of guerrilla shop experience space is constructed by two huge pink gift boxes, inspired by the plot of "I know women's heart".

The combination of boxes echoes the double diamond shape of Lotto trademark.

The whole space is divided into three main themes.

In the space of "I know women's heart" first, consumers can not only watch behind the scenes of the Spring Festival blockbuster "I know women's heart", but also see how the two main actors of Andy Lau and Gong Li plan the advertising creativity of Lotto. They can also share with everyone and listen to the "women's voices" around them.

Entering the space of "magic wardrobe", consumers can not only try their own "Feel" series product modeling under the guidance of clothing collocs, but also personally experience the magical characteristics of this series of products "more movement and more flavor".

A series of Lotto doll handmade soap with Lotto brand dolls as the prototype, with the fragrance of orchid, is displayed in a series of "delicious fragrance", which shows the colorful fashion fun advocated by Lotto.

Not only is the activity scene bustling, but also the network is full of fragrance.

Consumers can not only watch the live broadcast of live pictures in the Tianya community, but also enjoy Lotto with netizens, and share the most "Feel" photos on Sina Lotto micro-blog to win new spring gifts.

As the chief sponsor of the movie "I know women's heart", Lotto inspired the love story of the two starring dramas, and designed and launched "Feel" products, including men's clothing, scarves, rain boots and so on.

The product jumped out of the conventional design idea and innovated the introduction of the fragrance microcapsule technology.

The "Feel" series selects "Orchids" - the emotional catalyst of Andy Lau and Gong Li in the movie, and is treated as an artistic theme.

The product will wear elegant "orchid" fragrance when it is dressed, which will add an interesting fashion experience to the daily collocation.

In terms of design, the "Feel" series is integrated into rich fashion elements while inheriting innovative product technology and classic taste design.

No matter when you go to work or at parties, you can always find more fun while dressing.

At the same time, Lotto also launched the orchid fragrance "Feel" men and women perfume, to create a fresh atmosphere for the new year.