How To Develop Clothing Stores To "Monopoly Of Stores"

Today, franchised stores compete more or less with smaller ones, but also compete with others sooner or later than competitors.

How long can a monopoly continue to expand? How can a large shoe enterprise develop its monopoly to "store monopoly"?

How can we regard monopoly as an accelerator for brand breakthroughs?

In the bustling business circle of the city, Lin Lin's shops can be seen everywhere. With the improvement of the consumption power of the customer groups, the substantive significance of the "franchised store" has been turned to a 180 degree turn, and has become a window for the manufacturers to directly sell products to the social consumer groups.

For this reason, the manufacturers can make their own windows and make a lot of efforts. As for shoe stores, they often hear the words of "a little bit of a loss" and "a little profit of a certain store" and so on.

First, the enterprise is the "mother's home".

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For the enterprise, the greatest mother in the world is the mother. The happiest mother is the moment to become a bride. It is also the most exciting moment for people. If the store is compared to the bride, the enterprise is the mother's home. Everything we do is to make the bride more beautiful and moving, taking the essence and taking the road of her own, so that the monopolized format with a very thick personality will become a new culture in this century.

Two, what is specialization, what is selling and what is shop?

A store is a mirror for enterprises to make to themselves. It displays the internal culture and appearance of the enterprise to the society. This mirror must be kept clean and bright at any time, and no stain can be left to cause any visual deviation to the customers.

"Specialization" should closely link the positioning of the product with the acceptability of the consumer, including the style, quality, personality and price of the product, as well as the consumers' age and occupation factors. "Sell" to satisfy the customers' requirements for the products, and quickly synthesize the picture of each customer's expression, movement and language details, first to the customer as the staff, then the owner, and the store layout.

We must combine the brand culture of the enterprise, highlight the personality and let the customer have a sense of being personally on your face. This includes aesthetics, optics, architectural art, exhibition knowledge, flat / surface design, decoration art, culture and art and so on to create a store atmosphere, which is also a visual marketing.

Three, the service of exclusive stores

The shoe terminal is not only form but also content.

The shoe enterprises rely on imitation and shopping guide provisions, which are not good for the terminal. The operation system of the franchised stores is a set of integrated soft and hard services. With the advance of the market, all marketing means are finally innovating or serving the service.

Service is both a job and a function of an enterprise.

At present, our service is done under the restriction of a responsibility.

The interests of the shop assistants, shopkeepers and companies often make our staff forget the "brand" and forget the "consumers". It is this kind of forget in the interest contradiction that the original brand culture infiltration will virtually be diluted or distorted.

Insisting on the fort is important, and the travellers do their duty. Of course, if we take our own interests as the starting point, the customers will gradually feel cheated.

To this end, enterprises create value not only to shoulder their responsibilities for survival, but also to shoulder a social responsibility. For example, last year's promotional activities in AOKANG Xi'an market, as long as customers spent in AOKANG shops, they donated a love to the "Tian Liang AOKANG love ward", and they could get a ticket of Tian Liang's "love jump" by buying 300 yuan.

This has won a strong popularity for the terminal, and has greatly enhanced the popularity of the terminal, giving the society a long-term hope and harvest. This kind of social marketing service is far more than commercial marketing in the promotion war.

Let's look back.

Doing a good job in store service is a very deep social knowledge. We are faced with not only a direct consumer, but people's ideas. We should reflect on the adaptation of their products in the market from their ideas and ideas, pform them into information, and quickly respond to the headquarters of enterprises, immediately melt into the development and production of new products, and quickly meet the needs of consumers.

Four. Monopoly demands on Talents

At present, the most scarce talents in the stores are the salesmen and shop assistants of the stores. The vast majority of store talents are locally recruited. They are on the job in the local area. While working, they are learning while exploring, and have little centralized professional learning and training. That is, they do not have the theoretical guiding frame to serve the customers.

Therefore, in the actual operation process, the grasp of etiquette, store knowledge, commodity display, window display, product knowledge and customer attitude is unfamiliar and clumsy. Besides, a talent training in a store has to go through several stages of training to improve the quality of shopping guide, which is really satisfying customer service.

To cultivate high-quality talents, we must first start with the positioning of their own products, the positioning of the brand, and constantly innovate according to the market service function. The most important thing is how to make the store talents take the store as the home and store as the platform to play and obtain their own value.

In fact, many Chinese husband and wife shops, brother and sister stores, father and son shops can be successful, and none of them have received professional knowledge training. Why can many of them grow evergreen? This is the devotion and concentration of exclusive stores.

Enterprise's monopoly is the key to the quality of talents, but the emotional input to talents is also very important.

Now, many of our store staff can be said to be eating a bowl of youth meal, short of the workplace, leaving the enterprise not only a vacancy of talent, but also important to take away experience and lose customers, which is why there is a big difference between stores and husband and wife shops.

As a result, enterprises should do well in the investment of talents, and invest in talents industry closely. They should closely tie the talents closely with the enterprises in the same carriage, and grasp the yardstick of accountability and decentralization, so that talents can always be full of vitality.

Five, how evergreen shops

How to turn a boutique into an evergreen tree on the roadside, a "retail shop" as a form of retail business, such as a newly born baby, it needs to be nurtured and nurtured, the market is the land to feed it, the society is the dew of moistening, the development of the exclusive store is not the sunshine project, but the evergreen project, and how to grasp this single and complex project is a long and arduous task.

Especially in the shoe industry with brand wars and weapons of homogenization, the conflict between technological innovation and traditional technology will eventually be divided in the culture of social progress.

The third generation, the fourth generation and the fifth generation of the mature generation in China have no longer been able to meet the demand of consumption in a sense of consumption. The era of cosmopolitan material life has already entered the national market and has already entered into our real life.

AOKANG sells from chain monopoly to customized monopoly.

"Store", and then to build online shopping mall; AOKANG's monopoly mode is always changing and innovating, becoming a successful case of industry channel innovation.

In short, the service of the exclusive store is not in size, but the key lies in the content, who will operate as the key factor of the brand strategy, who is the success of the terminal revolution.

Franchised stores today compete in small businesses and small ones, and are also competing in the competition of single and double, or against direct competition.