• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Are The Three Elements Of Commodity Planning?

    2011/3/2 13:16:00 142

    Merchandising

    Blue space-time commodity

    Planning

    What is it?


    Blue space chief merchandise consultant Pan Jingzhong


    What is the commodity plan?

    In short, commodity planning is a knowledge conversion system that implements creativity in the organization.

    Therefore, commodity planning is a combination of rationality and sensibility and the interaction between them.

    Administration

    Technological process.


    The rational part of commodity planning includes: brand positioning and market positioning, popular information and trend analysis, interpretation, re structure and integration, in line with the analysis of brand market information, the calculation of commodity structure, the coordination of marketing strategy and marketing package.


    The perceptual part of commodity planning includes: the conception of innovation, the creation of vision and image, the creation of planning documents, the analysis of seasonal colors, the integration and search of cloth collocation and combination, the implementation of system concepts such as the development of line shape and style details.


    The ultimate goal of commodity planning is to develop an overall plan that reflects the company's marketing strategy and can produce and sell products in time to help enterprises make profits.


    First, about

    commodity

    Planning "people" training:


    The "person" engaged in commodity planning should be a team combination, which can be attached to the design department or marketing department, or an independent commodity planning department, which is responsible for the communication and serial work between the three departments of the marketing department, the design department and the production department.

    People who make commodity planning need to have a rational analytical mind, and also need the ability and taste of perceptual creation.

    Therefore, it can be cultivated slowly by senior designers in the design department.

    Of course, some commodity planning teams are professionally trained by background marketing personnel, who are combined with design and development personnel.

    At present, most clothing enterprises do not have a commodity planning department in their organizational structure, but they can cultivate talents with communication, coordination, organizational and structural capabilities through the mutual operation of rational reasoning and perceptual creation, so as to cope with the competitive market of international brands.


    Two. What should we do with regard to commodity planning?


    The matters and contents of commodity planning almost cover the process of starting from conception to commodity, and all processes and communication:


    1. Reading industry newspapers and periodicals.

    Magazine

    Keep abreast of the latest market information.


    2, communicate with distributors and end customers to obtain sales information;


    3, analyze the retail results of commodities;


    4, predict the number of units and styles of each series in the season, discuss with designers about the fabric and style used for each style.


    5, in the company's marketing department meetings, write and publish the contents of the new season's commodity development.


    6, visit the global advanced fabric exhibition and clothing exhibition to find inspiration and methods for commodity development.


    7, cooperate with fabric design and development company to develop fabric for second years.


    8. Work out with the designer a series of development plans, and participate in the revision stage, sign and approve all clothing styles and quantities.


    9. Plan the merchandising plan and sales promotion plan with the marketing department.


    The implementation of commodity planning can be expressed in the following formula: creation and implementation of commodity concept.

    Design

    Management process + marketing plan + Concept =&nbspManagement +&nbspMarketing +&nbspPromotion


    Three, about the inspiration of commodity planning:


    The popular retailing industry regards commodities as the pmission of beauty.

    Clothing, accessories, cosmetics, home furnishings, essential oils, soap, even chairs, tables, etc., whether you admit it or not, in fact, "aesthetic feeling" is the real reason why we buy things.

    The appearance and feeling of things will touch the deep instincts of human beings. Because "beauty" is very emotional, those who can decide appearances and feelings can control more than half of the economic value and personal value.

    Commodity planning is the process of expressing beautiful things through a "sophisticated design" plan to achieve the sale of beautiful things.


    The biggest determinant of a creative process is people.

    Commodity planning is a process of putting creative people, creative things and creative things through a process of control and management, and using logical reasoning to push "beautiful" things into the eyes of consumers at the right time.


    An era of innovation, high sensitivity and integration has arrived.

    Only by combining the logic and parsing of the left brain with the nonlinearity and intuition of the right brain and combining the aesthetic perceptual thinking with the scientific thinking of planning can we create commodity planning and management products to meet the needs of the market, and marketing a "beauty" business body, creating.

    Popular

    The value of brand industry dream.

    • Related reading

    In-Depth Analysis Of How Dealers Fight Fleeing Goods?

    Learning Area
    |
    2011/3/2 13:13:00
    50

    What Kind Of Cost Consciousness Should Enterprises Establish?

    Learning Area
    |
    2011/3/2 13:09:00
    38

    How To Develop Clothing Stores To "Monopoly Of Stores"

    Learning Area
    |
    2011/3/2 13:06:00
    41

    How To Maintain The Sandals Hibernation?

    Learning Area
    |
    2011/3/1 15:08:00
    36

    Good Jeans Should Never Be Washed For Life? [Map]

    Learning Area
    |
    2011/3/1 15:04:00
    37
    Read the next article

    The Coupon Terminal Is Now In &Nbsp, Tianjin Shopping Mall; Young People Have New Ideas On Consumption.

    Recently, a self service coupon terminal appeared in some shopping malls in Tianjin. People can print electronic coupons according to their needs. It is very popular among young consumers to consume and enjoy related preferential treatment to all alliance merchants.

    主站蜘蛛池模板: 18级成人毛片免费观看| 久久午夜无码鲁丝片| 国产h在线播放| 美女叉开腿让男人捅| 少妇人妻av无码专区| 亚洲综合色7777情网站777| 宅男噜噜噜66| 日本动态120秒免费| 动漫触手被吸乳羞羞动漫| 99ri在线观看| 暖暖直播在线观看| 噼里啪啦完整高清观看视频| jzzjzzjzz日本| 欧美人妻aⅴ中文字幕| 国产亚洲欧美精品久久久| 一个看片免费视频www| 欧美成人国产精品高潮| 国产免费久久精品99久久| 《调教办公室》在线观看| 欧美影院在线观看| 国产一级毛片在线| 99精品国产成人一区二区| 狼友av永久网站免费观看| 国产精品一区二区av| 中文成人无字幕乱码精品区 | 日韩激情电影在线观看| 又粗又硬免费毛片| 4hu四虎永久地址| 日本三级电电影在线看| 人妻无码视频一区二区三区| 日本人与动zozo| 嫩草影院www| 免费人成在线观看69式小视频| www.一级毛片| 最近日本字幕免费高清| 北条麻妃74部作品在线观看| 天堂久久久久久中文字幕 | 国产在线一区二区三区| 久久午夜无码鲁丝片直播午夜精品| 粉嫩被粗大进进出出视频| 国产欧美日韩va|