In 2011, Shenzhen Will Speed Up The Construction Of Shenzhen Garment Industry Gathering Base.

"In 2010,

In 2010, Shenzhen first put forward the construction of "Shenzhen women's clothing regional brand", developing fashion and creative industries, and creating Shenzhen's fashion women's clothing capital. It also launched a nationwide exhibition tour of Shenzhen women's wear with the theme of "fashionable Shenzhen", which triggered a nationwide sensation.

So far, a number of domestic first-class clothing brands with core competitiveness have come to the fore, and industrial clusters have begun to take shape.

The Shenzhen women's clothing brand has not only entered the country to set up shop and run factories, but also set up a headquarters in Shenzhen, a production base in the mainland and a network of franchising chains. At the same time, Shenzhen women's clothing has been constantly appearing on the international stage to realize the dream of entering the international market.

In recent years, Shenzhen women's clothing group has appeared in France Paris and London Fashion week.

In September 2010, by the Shenzhen science, industry and Trade Commission and the Shenzhen garment industry association, the Shenzhen fashion delegation's London Fashion Week was jointly organized. 20 famous brands of Shenzhen clothing, such as Geris, AI Tai, Mu Lan, Ji Xiang Zai, and so on, joined together. The key point was to recommend Shenzhen dress and clothing in Europe, expand the international space of Shenzhen garment industry, and open wider international vision and international channels for Shenzhen's fashion industry.

During the London Fashion Week, the delegation of Shenzhen garment industry also held the "2010 Shenzhen fashion industry promotion conference", and through a series of cultural, economic and trade exchanges, a fashion of Shenzhen was launched in London.

Shenzhen clothing is becoming the endorsement of "Chinese style" and "Chinese fashion".

Shen Yongfang, Secretary General of Shenzhen Garment Association recalled that during the "11th Five-Year" period, the overall brand of women's clothing in Shenzhen had been greatly improved.

"Before 2006, many enterprises changed from raw materials processing to brand management. After 2006, these enterprises were making brand promotion, doing culture, creating ideas and making concepts, which is a distinct feature of Shenzhen brand."

During the opening year of 12th Five-Year, Shenzhen's clothing industry is changing from the dominant traditional industries to the high value added and high cultural content fashion and creative industries.

According to statistics, the market share of Shenzhen women's clothing in a domestic city and a shopping mall has reached 50%.

In particular, in 2010, an exclusive survey of the operation of Shenzhen women's clothing in 18 shopping malls in the country was conducted. The survey showed that 50% of the shopping malls were considered to be of high quality and diversified styles of Shenzhen women's clothing, and that the Shenzhen women's clothing brand with outstanding brand style and strong sense of fashion also accounted for 50% of the shopping malls.

Most of the shopping malls have expressed good prospects for the development of Shenzhen women's clothing in recent years.

It can be said that Shenzhen clothing brand, especially women's clothing brand in the domestic front-line clothing brand's leading edge is very obvious.

At the same time, Shenzhen is also promoting the construction of the "Shenzhen garment industry gathering base". At present, the first phase of the base project is nearly completed, and nearly 20 construction projects have been started.

Shen Yongfang, Secretary General of Shenzhen Garment Association, said that in 2011, it will speed up the construction of Shenzhen garment industry gathering base, further improve the Shenzhen garment research and development center and other related facilities, strive for the 2011 R & D building to start work in a comprehensive way, and create Shenzhen's "fashion Silicon Valley".