Quanzhou Children'S Shoes And Clothing Brand Jamie Bear Starts Animation Marketing

Last month, the animated movie "Jamie bear" just ended on the CCTV children's channel, which aroused strong repercussions in the industry. Next, the film will also be broadcast on more than 200 TV stations, including Beijing TV, Zhejiang satellite TV and Hunan satellite TV. As the first min faction autonomy Brand of children's wear "Jamie bear" created the same name animated cartoon and on the first CCTV, Quanzhou Sheng Ke Shoes Co., Ltd. opened the real meaning of animation in the industry Marketing The first step.

It is reported that the "Jamie bear" animated film is produced by Quanzhou Sheng Ke shoes and Clothing Co., Ltd. and Hangzhou Dongfang Dragon Film Animation Co., Ltd. after more than a year's careful production, the 52 episode of the first season was broadcast on CCTV last month. According to Su Congzhi, director of animation project of Quanzhou Sheng Ke shoes and Garments Co., Ltd., "Jamie bear" is the brand of children's clothing, and there are more than 1000 stores in the country. As an important way to differentiate brand publicity, the Jamie bear animation project is a way to produce derivatives from the well-known cartoons authorized to create a cartoon image of the children's brand "Jamie bear", which has been accepted by the majority of consumers.

According to introducing, "Jamie bear" animated cartoon tells the story of the life of Jamie bear and his family in sweetheart valley. Jamibare, who is smart and active, is a little bear who only loves magic. He helped others by magic, and destroyed the plot of the evil lion. The humorous and funny plot conveyed the core culture of Jamie bear brand Jamie bear.

The reporter learned that the Jamie bear animation project started at the end of 2008. After half a year's research and planning, it signed at the Hangzhou International Anime exhibition in May 2009. In order to make the animated film better, the film was repeatedly revised, and the release time was postponed many times. After the completion of the production, the best animated short film award was awarded to the 2010 Hangzhou International Anime exhibition, the best animated cartoon award. The final result of the cartoon was acclaimed by the CCTV children's channel trial group. After the license was obtained at the end of December 2010, it was quickly arranged to play.

"At present, the CCTV children's channel's affirmation of" Jamie bear "animated film also gives investors great confidence. The original project was planned to produce 208 episodes, which decided to add more than 500 episodes. At the same time, the production of 52 episodes in the second quarter came to an end and is scheduled to be launched in the second quarter of 2011. " Su Congzhi said, next, they will also develop products such as audio-visual products, books, plush toys, and constantly enrich and deepen the brand connotation of this original cartoon image. At the same time, they will launch intensive promotion for adults and children. For example, in adult promotion, they will promote sales through QQ expressions, micro-blog, space, online stores and other means. For children, it is directly spread through cartoon and cute cartoon images. "Through animation, children's clothing and related extension products to form a perfect brand promotion chain, on the one hand, it can fully enhance the popularity and reputation of Jamibare's children's clothing, on the other hand, it can fully develop other achievements brought by animation marketing, and it can be said to kill two birds with one stone."

Animation marketing is the focus of attention of many children's industries. Many children's shoes enterprises in the industry are interested in trying out animation marketing. "Cartoons do not make money in themselves, but they make money." Some experts say that animation marketing seems simple, but in the early stage, it requires huge capital investment and can be seen in the late stage. This requires long-term vision and boldness. Once the independent cartoon image and all kinds of supporting products are connected to each other, and do marketing promotion on foot, we can create double brand effect and economic effect.