The Eighteenth China International Clothing And Accessories Fair (CHIC2010)

Time: March 28, 2010 - 31 days

Venue: Beijing China International Exhibition Center (New Museum)

Approved unit:

China Textile Industry Association

Ministry of Commerce of People's Republic of China

Sponsor:

China Apparel Association

China World Trade Center Company Ltd

China Council for the promotion of international trade textile industry branch

Contractor:

Beijing Fashion Expo International Exhibition Co., Ltd.

China World Trade Center Company Ltd Beijing Convention and Exhibition Branch

Exhibition area: 100000 square meters

Exhibitors:

Total number of brands: more than 900 brands

CHIC2010 has a total of 23 exhibitors from China, Italy, France, Germany, the United Kingdom, Spain, Finland, Austria, Sweden, Poland, Russia, the United States, Canada, Australia, Japan, Korea, Lebanon, Malaysia, Thailand, India, China Hongkong, China Macao, China Taiwan and other brands.

Audience situation:

During the 4 days of the exhibition, there were over 11 visitors from all walks of life at home and abroad.

Highlights of the exhibition:

In 2010, CHIC showed and gathered the clothing brands in the " The road of great power On the progress and achievements of the project, and make use of its huge influence and dissemination power to give play to the great demonstration effect and promotion effect, finally manifests its valuable industry guidance value.

Men's wear Hall Bosideng Expand again in the fashion industry, and strongly launch the brand new urban fashion style -- BOSIDENG VOGUE. YOUNGOR group's MAYOR&YOUNGOR, YOUNGOR CEO, GY, "hemp family" and HART SCHAFFNER MARX five brands collective appearance CHIC. For 18 years, CHIC will be in charge of the United States, steady and steady, strong and big again. Hinur, who has considerable strength, will also win more than 500 square meters of booth this year. With its avant-garde style, the leisure wear hall brings together the latest and most fashionable brands such as GXG, JASONWOOD, MIIOW, pure, HARDRIVE, Taiping bird Menswear, sunshine fashion, Li Lang L2, and hi Limei lions. International brands, such as CANDIE, S, HARDY and BUFFALO, are also the ultimate trend of European and American fashion.

Mark Ed Faye, Bai chart, Bread & Butter, Lavinia, Yi Jia Yong and other excellent brands, which have outstanding market share, have appeared in CHIC. Daly, also a prominent figure in the silk field, took full advantage of THEME, city beauty and AS in the name of the group. Shandong Shu Lang also brought high-profile brands such as Shu Lang, Mido and Gao Ge. BANNA, which promotes parity and fast fashion, is the "king of land" in the women's wear exhibition area, which is based on the area of more than 500 square meters. BANNA Cashmere women dress more emphasis on fashion quality, breaking the limitations of single season single product, multi-channel, multi season, multi category development. Mi Huang continues to promote the colorful strategy. Snow lotus and Jen Bei have launched the high-end fashion women's brand -- lotus and noonolas, and the cashmere women's clothing brands such as rose legend, Enzo and cashmere are also playing fashion cards to accelerate the pace of integrating into the women's clothing. CHIC2010 children's wear exhibition area reached 11 thousand square meters, creating a new CHIC children's wear exhibition area, and in the history of CHIC for the first time independent Museum. The international children's Wear Trend Exchange, the second "China's ten children's wear brand" selection activities and the outstanding children's wear brands at home and abroad are all present. Dr. frog participated in the exhibition area of 300 square meters, and Lining, a famous sports brand, was introduced in CHIC. Little Lining's children's wear; Disney, Hong Meng and other children's wear cartoon licensing heat is not reduced; 361 degree cross border children's wear launched 361 degrees Kids, the tree of the tree under the banner also continued to focus on the youth market; Babu beans, Montagut and other children's shoes brand is maturing, test the water CHIC, to seek breakthroughs.

Haining, Xinji and other industrial clusters are still the main force of leather fur. Shulan, Yuan Long and other well-known fur brands once again appeared in CHIC2010. The North American Fur Association (NAFA) also participated in CHIC for the first time. During the exhibition, it showed the latest trend of international fur clothing and fur design concept. The down brand of Yalu, Dayu, temple and thousand li gang continues to exert force CHIC. The famous feather and down brand, Jie O and Bing Jie, were also dressed up to attend CHIC2010. This year, the overseas pavilion has an area of more than 20 thousand square meters. The "Hongkong fashion Pavilion" covers an area of 5600 square meters. It continues to be the largest exhibition hall of overseas Pavilion, displaying 60 Hongkong brands of clothing, accessories and fashion products, including Paolo Da Ponte, D&G, Moschino, MING, London Fog, Harry Porter and Wolford, and many other world famous brands.

South Korea is a special partner of this CHIC. It takes part in CHIC 2010 in the form of Korea Pavilion, covering an area of 4000 square meters. In China, Korean women's wear and leisure equipment are favored by consumers. Some Korean brands that have made efforts to develop into global brands and more than 100 Korean companies with unique fashion design participated in this exhibition. Andre Kim, a top Korean designer, and Korean stars also brought a wonderful special show during the exhibition. The exhibition area of the Dali national exhibition hall expanded from 1400 square meters last year to 1600 square meters. The French Pavilion for the first time used the name of ParisForever Pavilion (forever Paris) to select high quality fashion brands. Maxmara, GF FERRE, UGG, Charles River, Christopher Fischer, Gabor, Sioux, Linnanen and Gabor are famous brands in the world. Many overseas brands are the best embodiment of CHIC brand value.

Key words: direction

"Looking for the direction of clothing brand is the direction that the clothing industry has been exploring since 1985, since it has put forward the famous brand strategy. It has been looking for a stone across the river, but now it is more clear about this direction. The future direction of China's textile and garment industry is to go through the two five year plan to realize China's transformation from "big textile country" to "textile power", and become a powerful country with technology, brand power, strong talents and sustainable development. Du Yuzhou, President of China Textile Industry Association

Keywords: Commerce and trade

During the period of CHIC2010, the exhibition hall was full of professional spectators who walked and exchanged. In the business negotiation room, there were also endless customers who signed contracts with exhibitors. According to the survey, the number of professional spectators and negotiation success rate has been greatly improved this year, so that many brands have booked the next CHIC booth to the organizers and requested larger areas before the exhibition is over. While domestic brands have achieved good results, foreign exhibitors who have come to CHIC for thousands of miles have also won their own. Cui Wenchang, Minister of Korea Fiber Industry Association, said: "for the first time, CHIC has made great achievements in various aspects. Many brands have reached cooperation with China's retail and garment enterprises. At the same time, many Korean entrepreneurs have had a brand-new understanding of Chinese clothing brand through this exhibition. Some enterprises expressed the hope to introduce Chinese clothing brand to Korea.

Key words: buyer system

As one of the most active markets in the world, the multi-mode development of China's clothing brand has led to the diversification of market terminal behavior, which has become one of the bottlenecks in the development of brand and retail enterprises. Changes and innovations in thinking will inevitably lead to changes in the operation of China's apparel retail terminals. In particular, overseas buyers have attracted more and more attention from the industry, which is further highlighted in CHIC2010. As the "vane" and "booster" of the industry, the CHIC organizer organized the "China Fashion Buyer forum". Taking "buyers in China" as the theme, inviting experts who have experience in overseas buyers and practical experience in the domestic market, through analyzing the similarities and differences between the popular buyer models abroad and the main agent modes in China, we explore the trend of the buyer's mode in the domestic apparel market, and guide the coping strategies under the change of the terminal mode of the industry, and innovate the new business operation mode of the industry.

Key words: discourse power

The ecology of the world's fashion industry is changing, and China's chance to win global fashion discourse is maturing. CHIC organizer has created a visual feast for the global audience - "CHIC show". Many excellent designers and brands from home and abroad have conveyed the latest trend to the whole world. It is worth mentioning that the current "CHIC show" is more wonderful because of the accession of Andre Kim, the top Korean designer. Andre Kim's series of works combine the characteristics of fashion, elegance and comfort, giving people gorgeous visual enjoyment.

Key words: Creativity

Today, with the development of the creative economy and the economic globalization sweeping the world, it has become an important part of China's apparel industry to implement brand strategy and improve the contribution rate of science and technology.

Under the inspiration of "innovation", CHIC2010 once again focused its attention on the two words "creativity", combined with the concept of "cultural creativity and enhancing brand value", and focused on creating "creative design area". This CHIC creative design exhibition area brings together famous designers such as Wu Xuewei, Wu Xuekai, Guo Pei, Zhou Xiangyu, Qi Gang, Jiang Hong, Marry Ma, Zou You, Zou You, Yue, and MeshaMa, as well as the works of movie stars. At the same time, in order to further enhance the guidance of creativity and the integration of creative links, more than 20 cross-border artists from architecture, painting, sculpture and horticulture will be set up in the gallery for the first time this year, and the CHIC2010 Hardrive fashion art gallery will be set up at the gallery hall for the first time in CHIC. The exhibition of 33 pieces of art explains the artists' unique understanding and sincere expression of "fashion".

Keywords: environmental protection

In order to appeal to people to pay attention to environmental protection, pay attention to the earth, and pay attention to our common homeland, CHIC organizers invited the famous architects to make the grand square art landscape "home" in the South Plaza of the China International Exhibition Center (New Museum). The works are all made up of natural textiles such as cotton, linen, silk and wool donated by exhibitors, which fully embodies the concept of environmental protection. CHIC organizer has launched a booth design evaluation campaign focusing on brand style and product positioning, with green, environmental protection and creativity as the theme, to achieve environmental protection, save expenses and promote innovative exhibition results.