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Chinese Become The "God Of Wealth" Of Luxury Goods?

2011/3/4 16:32:00 91

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When the global economy is still in a difficult time, the strong consumption power displayed by China's "crazily buying people" shows the frequent sighs of Chinese media: whether the Chinese are poor or rich? In the eyes of these media and many scholars, this is a part of the irrational consumption of Chinese people, but it may still be like the overseas Japanese guests and Korean tourists.

Perhaps, until one day, Chinese people can use Renminbi to settle accounts in British stores, or when they go to Korea and other countries to get visa procedures more and more convenient, they will no longer appear so "dazzling".

For this reason, the historian of University of Oxford recently wrote a book entitled "China's progress, the world is advancing: Chinese consumers change everything", but when analyzing the Chinese consumption mentality, he summed up such a reason worthy of Chinese thinking: if Chinese people can not create their own brand names around the world, they will naturally seek to buy western brands.

Foreigners admire the purchasing power of Chinese people.

South Korea's "Asian economy" published in February 10th entitled "

Chinese tourists cover the earth

The article said that during the Spring Festival this year, China's overseas visitors increased by 60% over the same period last year.

The article says that now wealthy Chinese young people are still in the "international driving tour" and travel to Thailand, Laos and Kampuchea with their own cars.

Thailand media reported that during the Spring Festival, about 130 thousand Chinese tourists came to Thailand to make a huge profit of nearly 3 billion 500 million baht (114 million US dollars) for Thailand.

Li Can, President of the Korean Tourism commune, told the Global Times reporter that the number of Chinese tourists has been almost the same as that of Japanese tourists, but spending power ranks first among tourists from all over the world.

Chinese tourists often take the shopping list that has already been prepared and quickly shuttle between the famous brand stores in Korea, while the Japanese seem to be cautious and buy less.

"Japanese economic news" reported on the 10 day, "Chinese tourists who buy high priced goods are very conspicuous."

Tsunodo Zhihuimi, director of the Propaganda Department of Gotemba's top brand discount shop in Shizuoka Prefecture, said: "now the Japanese brand consumption is gradually weakening, and it is the key to seize the Chinese tourists in the future."

In the 30s of last century, Zhu Ziqing, who was studying in England, once wrote essays. When the local people were having Christmas, because of the recession, no one was interested in finding serious pleasure, and Christmas became the ornament of everyone.

More than 70 years later, because of the financial crisis, the Christmas atmosphere of the British has cooled down.

Analysts of the British Retail Association

David chil

The Global Times reporter said that the British people have been very poor in recent two years, and businesses are also very chill.

During the Christmas season last year, large British department stores sold more than 50 pounds of cosmetics or ready-made clothes.

At present, the Chinese consume the goods of 1/3 in the whole luxury market, while the British only account for 15%.

Therefore, many British people are asking how Chinese people are so happy to spend money in the new year. No matter they go abroad to buy crazy, or when Chinese people are spending their holidays in China, they are embarrassed by the British.

Thomsen Mackenna, an Asian cultural scholar at University of London, also told reporters that the British people are only jealous of the purchasing power of the Chinese nowadays.

In addition to envy, some European and American media have not forgotten the ridicule of China's "crazies".

The Guardian newspaper reporter said that many Chinese people have a new way of thinking in the new year: they can buy in London.

Burberry

Why do you eat dumplings and set off firecrackers in Beijing? Why don't you eat dumplings and set off firecrackers in Wall Street? The Wall Street Journal said that for many Chinese tourists, the sound of celebrating the Spring Festival is not the sound of firecrackers, but the tinkling of foreign cash registers.

The Losangeles Times reporter found that Chinese elite men also love to use foreign famous brand bags because they will appear "very good taste", which makes some leather luxury goods manufacturers can't believe that they have such good luck.

A German weekly magazine also said on the 13 day that "the Chinese bought our car", because the Chinese people buy more cars for several months during the Spring Festival.

Austria's Vienna Daily said that during the Spring Festival, China's cargo sweeping group was welcomed by the world. Chinese people rushed to buy jewelry and luxury watches, but few of them liked clothes as the Russians did, because European clothing sizes were usually too large.