The First Element Of Clothing Brand Survival: Style

When I first set up a brand style, I started out with a designer's desire. I think a brand's style is like a person's character.

Character determines destiny and style determines brand.

Therefore, brand style is innate, and has an inseparable relationship with the person and team that set the style.

A brand's success is just like a person's success. The character of a successful person must be adapted to the society. The successful brand style is also suitable for the needs of society.

All consumers actually buy the brand because the brand style atmosphere makes him feel comfortable and cheerful, and the intrinsic pleasure is the fundamental reason why consumers are loyal to a brand.

Therefore, we find that the ups and downs of many international brands are changing along with the aesthetic changes of the times, because the styles of these brands are very distinct, and are always insisted by the brand.

Because it starts from the designer's desire, it involves a combination of desire and reality.

Every season we need to consider the whole number, how many designers are free to express, and how many of them need to integrate the prevailing elements at that time.

Brands, like human beings, have to survive before they can develop, so we must make some concessions to the society.

We must take into account the basic psychological needs of the brand customers. What cultural influences are being considered in the society? Which way of life is the mainstream? What is the state that everyone likes? Docking these factors with the brand style, so that we can adapt to the needs of the market on the basis of adhering to the brand style.

I think this fusion is like the ideal rooted in the soil of reality, so that the ideal can thrive.

I think style is very important in brand marketing.

Behind the style is culture, and brand culture leads to the presentation of brand style.

In every era, consumers' perception of culture is different, but if the brand style is not established, the added value of the brand will be lower and lower.

Consumers like a brand. What they really like is the spirit and culture displayed by the brand. Products are only media.

When consumers think this style is what he wants, the price of the product falls to the second place.

Therefore, the brand must convey two values: one is the spiritual value, the other is the product value.

Only such brands can be successful in sales.

I believe that management is actually an academic process and a continuous process of research.

I believe that any brand starts with a small group of people, starting with the small crowd, and then infiltrating the public after the influence of the minority.

Of course, whether a small group walks to the public is smooth or not. It depends on whether the pursuit of brand is in line with the needs of the times.

This requires brand to deeply study social groups, so as to grasp the times.

Brand needs to be mastered in the process of integrating into the times.

Plain speaking is the key. Although fashion is often a popular thing, if it can be integrated into the brand style, it will produce a fashionable product that does not violate its brand style.

In the planning of brand, the style must be more and more intense. The product with 20%~30% style should be regarded as the guideline of brand style, and the product of 70%~80% should be