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Shoe Enterprises Take A Diversified Road Of Operation, Blood War Clothing Market

2011/3/9 9:49:00 43

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China is the largest clothing consumer and producer in the world.

China's recent years

Clothing industry

The great development has greatly promoted the development of China's national economy. It is understood that the total output value of textile and clothing accounts for about 1/10 of the gross national product in 2005.

Faced with such a huge demand market and profit margins, more and more industries, especially the footwear industry, have begun to set foot in this field.

Tang Jisheng, general manager of Fujian Management Co., Ltd., believes that the root cause of many shoe companies' efforts in the clothing industry lies in the huge space in the clothing market.

Under normal circumstances, clothing sales and consumption are larger than shoes, so the profit is relatively high.

In today's more complex economic environment, how to seek profit breakthroughs is a pressing matter of the moment.

Many shoe enterprises rely on their own resource advantages. Some have enriched the product line by speeding up the extension of clothing products, some have created brands in different industries, and some have launched new brand names. They have sought breakthroughs in various ways and burst forth new vitality and bright spots.

Whether it is to increase the production capacity of newly purchased garment factories, or to put clothes outside the manufacturer, or any other way, clothing market mining has become the preferred way for the conservative footwear industry to find profit growth points.

361 degrees

The first phase workshop of the five mile Industrial Park in Jinjiang was put into operation at the beginning of last year, and its garment factory now has 12 lines in production.

After the two phase workshop of 361 degree shoes and shoes is completed, the whole 361 degree five mile Industrial Park is completed.

Garment factory

It will reach 24 production lines, and the entire industrial park will accommodate about 12000 people.

It is reported that Jinjiang's Kunming Xing Shoes Co., Ltd.'s children's shoes brand "little rabbit elder brother" will also enter the children's clothing market this summer and take the integration of shoes and clothing.

According to Huang Jicheng, marketing director of kunxing Footwear Co. Ltd., Jinjiang, with the arrival of the peak period of newborn birth in China, the children's economy will enter the stage of explosive development.

In particular, children's wear market will become the most potential market in China, which contains huge business opportunities.

Marketing experts say that to a certain extent, enterprises will choose to diversify, but different enterprises will diversify their ways.

Some enterprises rely on primitive accumulation to cultivate their own brand. After the brand management reaches a certain maturity requirement, enterprises begin to think about diversified development.

Some enterprises have gained rich experience in product extension and brand operation, and have also made sustained development of enterprises.