Has The Chinese National Brand Disappeared?

When the image of the country becomes the focus of China's rise, the significance of the brand is particularly prominent.

With the gradual deepening of the market economy, more and more goods on the Chinese market, and many national brands are gradually disappeared, replaced by foreign countries.

Is there something wrong with our brand, or do we value our brand too much? Why can't China establish its own world brand?

The cultivation of brand has always been a process of extreme patience and care.

However, we have changed the brand that we devoted all our efforts to more than once.

Looking back at those gradually fading national brands, how should we protect ourselves and enhance ourselves in international competition?

Rationally speaking, under the circumstances of market economy, ups and downs of enterprises and brand extinction are very normal. For the disappearance of these national brands, we should have two sides, experience and lessons.

Today, with the development of globalization, we have HUAWEI, ZTE,

We need the rising brand strength of China to provide high-quality and high priced products and services to the Chinese people, and lay a solid foundation for the future of the national economy, provide a carrier of value for the cultural heritage, and provide the cornerstone for the revitalization of the nation.

All these need to bring together the strength of the whole society.

The future road of national brand is not only writing the future of the national industry, but also drawing the future of our country.

More attention to them, more love and more support are both our responsibilities and the fact that we need to face up to them.

Therefore, the government should play a leading role in creating a fair competitive market environment, establishing an authoritative brand building organization and establishing a long-term brand building plan. Entrepreneurs must have a national spirit, strong brand awareness and a sense of brand crisis; consumers should have a sense of identity towards national brands; the media should take the support of national brands as their responsibility, and guide consumers in a real and objective way; experts and scholars should provide theoretical support for brand building; and intermediary organizations such as investigation companies and market research institutes should also establish a strong sense of brand building.

Only by forming a brand cultivation system and operation mechanism jointly constructed by six parties can we gradually move from economic power and small brand country to brand power and economic power.