2011 Berlin Fashion Week: Integrating Fashion Into Life

From from January 18th to 22nd, fashion designers and models, fashion shows and exhibitions pformed the German capital Berlin into a charming show.

At the eighth Berlin fashion week, the international famous brands and designers and promising young rookies launched the latest series of autumn and winter in 2011/2012, including fashion brands like HugoBoss and GuessJeans, and Michael Michalski, MichaelMichalsky, Berlin designer.

The four day 2011/2012 autumn and winter release season held about 80 fashion shows and many activities. 2000 exhibitors and more than 100 thousand professional spectators came here.

The new feature of this year's fashion week is the emergence of a series of temporary shops and restaurants.

One of the highlights of this fashion week is Mercedes Benz Fashion week. This year, more than 40 brands from all over the world participate in the show.

Most of the 40 shows were held in a large tent erected on Bebelplatz in downtown Berlin.

The other is the Bread&Butter, the most important street furniture and City show in the world. It was held at the former Teng Perle Hof International Airport in Berlin, in the pavilion converted into a huge airport hall in 1930s.

600 high street brands this display, hope to promote the new trend of the next quarter to all over the world.

The exhibition was held in 1920s as the theme of the party. There were boxing matches, billiards and funny dancers in the party.

According to the jeans brand Levi's (Levi's), a new look is the matching cowboy blouse and trousers, which is displayed in the 1980s style.

In contrast, men's wear is carrot shaped jeans as a reappearance of straight legged skinny jeans, combined with chunky boots.

The 2011/2012 autumn winter series was held in Bebelplatz's big tent, from A.F.Vandevorst Belgian knitted dress to Austria designer LeaHoschek flower dress and Italy brand Dimitri exquisite silk gauze, pink tassels, leather trousers and fur coats to fight winter cold.

Susie Menkes, a famous fashion critic, said excitedly, "there is fashion in Berlin's blood."

The British journalist is not the only one who thinks Berlin is attractive.

Internationally renowned designer Wolfgang Chop (WolfgangJoop) also sends a heartfelt admiration for the city, and every day the city inspires his imagination.

The German designer said he found his personal style here.

He founded his brand "Wunderkind" near Potsdam in 2003.

Is Berlin showing the image of Germany and becoming a new international fashion center outside Paris, Milan and New York? Thomas Rush, director general of German fashion agency, said that the scene of Berlin fashion in recent years has been significantly enhanced.

He said that the city is a source of inspiration, because it has so much creative potential, and more importantly, the cost of living here is relatively low.

From the industry point of view, there is no doubt about this.

"There are a lot of shows and activities under the frame of Mercedes Benz Berlin fashion week, showing Berlin's great interest in becoming a part of the new fashion metropolis," said Maya Guanasia, vice president of European fashion company IMBG of Mercedes Benz Fashion Week in Berlin.

Berlin especially has the ideal conditions for young talents in the fashion industry.

Many young designers and brands, such as c.neeon, LalaBerlin and KaviarGauche, are gathering here, bringing a new trend in their studios and Berlin boutiques.

Berlin also has a standard of learning in fashion design. If there are 6 fashion design schools, this is among the best in European cities.