This Spring And Summer, Together Light! -- Interpretation Of The Trend Of 2012 Spring And Summer

The economic crisis and ecological crisis even seem to be near. Two thousand and twelve None of this has blocked the bright breeze of this season. Perhaps, after so many heavy topics, people gradually learn to be calm. Perhaps, since they are unavoidable, they may choose to face them directly. Take off the complex, bid farewell to the bondage, those light and comfortable materials, those bright and cheerful. Tone Let the spring and summer have the meaning of free singing. From 2012 spring and summer Trend of China's textile fabrics We smell such a smell.

　　
Recently, the reporter interviewed China Textile Information Center. Fashion trend Zhang Wei, director of the center, announced the upcoming March China International fabrics and Accessories Expo. 2012 trend of China's textile fabrics in spring and summer A more detailed explanation and explanation is given.

　　
Q: 11/12 spring and summer Choosing "Light" as a key word sounds like a very optimistic keynote.

　　
A: we all know that the word "Light" has two meanings, one is "light", the other is "lightness", light brings people expectation, and lightness makes people relaxed and happy. These two points are the most appropriate description for our next spring and summer trend. This feeling is like the vitality we yearn to release after a long and tedious winter. We believe that people nowadays need more optimism and have accumulated the energy of optimism in the past few quarters. The spring and summer fashion show of various brands on the international fashion week also conveys this message. Happy but temperate, optimistic but not blind, close to nature without denying modern civilization, enjoying material but avoiding sinking. This is the new trend of thought and new popular direction.

　　
Q: in this season Spin How will this theme be presented in the fashion trend announcement?

　　
Answer: we will be there. Fabric The Expo releases the season in a static way. Spin The trend of the product is to deduce the core "Light" of this season through four themes: awakening, caring, interaction and refinement. The more than 2000 pieces of fabric will be displayed in collaboration with the exhibitors. More than 230 exhibitors from the fabric Expo and Chinese fashion fabrics will be presented at the 1A and 8B pavilions respectively. In addition, in the afternoon of March 31st, at the seminar of fabric Expo, experts from our research institutions will give detailed explanations to the audience about the trend of this season.

　　
Q: it is understood. Fashion trend What is the situation that the center is building an expert system?

　　
Answer: Fashion trend The center is commissioned by China Fashion alliance, China Fashion Color Association, China Textile Information Center, and national textile product development center, not only to undertake research on the trend of textile fabrics, but in fact, the important trends in the industry such as yarn trend of yarn exhibition, clothing trend of Fashion Fair, shoes trend of shoe fair are basically researched and released by us. The study of fashion trend is a systematic work. We need to rely on experts from various fields. Therefore, as early as 2004, we began to build an expert system for trend research. Combined with our more than 10 years of experience in the field of popular trend research and extensive international cooperation, we conduct research on the trend of various fields. At present, our fashion trend system not only covers the field of textile and clothing, but also extends to automobile, IT, chemical industry, coatings, education and other fields, and has more than 100 experts in various industries. We can say that our hearts are woven and our hearts are in the world. (laughter)

　　
Q: there is a saying that China's textile production capacity is huge. If 1/3 of enterprises can form a trend of convergence, then they will gain more voice and influence in the world. How do you view this statement?

　　
A: fashion trend is still the embodiment of life style. Under the trend of globalization, human life style is permeating each other. Therefore, the trend must be consistent. For enterprises, it is important to quickly catch the trend that is suitable for the development of their products. The product and demand of every enterprise are different. The trend of convergence is not a product of convergence. The discourse power of an industry or even a country can not be measured in terms of quantity. It is measured by "energy". Therefore, we are not only trying to tell enterprises what products to be popular, but also expect more enterprises to take part in the research of fashion trends and learn to guide the trend of "capability". Only in this way can we win more fashion discourse power.