Department Stores In The Two Or Three Tier Cities Will Be The Focus Of The Shoe And Clothing Industry.

On March 8th, the "national brand and China department store summit" held on March 8th, the participants thought that the shopping malls of the two or three tier cities will be the focus of competition for shoes and clothing industries in the future.

The event brought together many well-known department stores, such as Dalian big business group, Shanghai Bailian Group, Shandong Ginza group, Hangzhou Jie Bai group, Wan Qian department store, Nanjing Golden Eagle Group, Shenzhen Tianhong Group, Beijing contemporary group and so on.

These enterprises are firmly occupying the core business circle of major cities in China.

Fan Yanru, Deputy Secretary General of the Chinese Department Store Association, said that with the changes in the international and domestic environment, the domestic terminal industry has also undergone tremendous changes. The department store has gradually become the mainstream of consumption, occupying the high-end high-end consumer in Pyramid.

The independent brand of the footwear industry in China has experienced a period of accumulation, and the channel expansion period has ushered in a new round of pformation. However, there still exists a certain distance between the local brand and the main shopping malls in China. It is necessary to build a platform to enhance the deep level communication between the Chinese department store and the well-known national brands, so that the Chinese department stores can have a deeper understanding of the comprehensive strength of the national brands, and provide valuable suggestions for the national brands to enter the mainstream shopping malls.

Speaking of the current situation of Quanzhou brand and department stores, Fan Yanru believes that at present, the domestic shoe brands are mostly in the low-end market, and the domestic brands are always at a disadvantage in the competition of high-end department stores resources.

Most of the brands in Quanzhou are exclusive stores, and have been rejected by the high threshold of shopping malls.

However, with the continuous improvement of brand awareness and image in Quanzhou in recent years, their consumer groups are becoming more and more widespread. Now, many brands of sports shoes and leather shoes have also been made to small and medium-sized department stores in China.

Fan Yujie, Deputy Secretary General of the footwear department of China general merchandise Association, also believes that not all brands are suitable for major department stores in China.

According to their own positioning, local brands can not rush to the development of shopping malls in the first tier cities. The department stores in the two or three tier cities actually have extensive space for cooperation with local brands.

Fan Yujie said that in the department stores of the three tier cities, Anta and Lining products sell well, which is very useful for other domestic brands.

According to the insiders, the Quanzhou brand actively participates in the activities of the China Association for 100, so that the department stores can learn more about Quanzhou enterprises and Quanzhou brands.

With the continuous updating of modern commercial formats, there will be more and more channels of sports brand, including walking, franchised stores, chain stores and department stores.

Having a large number of consumers is the biggest reason for Fujian clothing to fall in love with department stores. However, because of the high attitude and high deduction of department stores, Fujian style clothing can only be deterred.

But in the past two years, Wanda's thousand department stores have been the typical large chain department stores. They began to sink and spread all over the world in the two or three line markets of Fuzhou, Quanzhou and Jinjiang.

Similarly, Tianhong and other emerging mid-range department stores have sprung up in the two or three line market.

The national large chain department stores have entered the two or three line market in an all-round way, and began to intensify competition input to win the market.

It is a fait accompli for the department stores to compete in the two or three line market.

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Take the Fujian area as an example, it is reported that in the middle of December and last week, there were two international department stores in Shimao department store and two thousand department stores in Wanda Plaza, which were stationed in Fuzhou.

Among them, thousands of department stores flooded into Fujian, not only sinking into the two or three line market such as Quanzhou, but also entering the county-level city such as Jinjiang.

It is reported that Tianhong Department store, which is the national chain, will also open two stores in Quanzhou and Yongan.

Department store insiders believe that in China's vast land, the two or three line market is the real big market, and only penetrate into the two or three line market, the department store brand can rapidly increase.

"Tier cities have relatively strong spending power, so large chain stores often develop first tier markets first.

However, as commercial real estate rises in a large area in the two or three tier cities, department stores, as a supporting form of commercial real estate, are increasing.

Xue Xiaoqin, planning director of SM Plaza, said.

Li Yu Feng, marketing director of the company, said that the growth rate of department stores has been higher than that of other retail formats.

Similarly, Mr. Lin, a clothing industry insider, also believes that with the present process, department stores will soon blossom in the two or three line cities.