The Creation Of A Fashion Billionaire Miracle Was Born In Jessica Simpson's Hands.

In today's pop star fashion world, there is a surprising survivor. She is striving to become a fashion pioneer at $1 billion. She is an American pop singer and actress, and launches the same name clothing series Jessica Simpson (JessicaSimpson).

Film and television music leads the creation of fashion perfume Kingdom

Yes, she is. She has been constantly demonstrating her existence. In the fashion circle, Jessica Simpsonvijennifer Lopez (jenniferlopez) is more durable. At least for now, she is even better than Madonna (Madonna), and she is constantly expanding her influence and becoming stronger.

"She is a girl next door and has many excellent works," said Vince Kamato, founder and chief executive officer of Camuto group. "People like her and people regard her as a fashion icon," said vincecamuto.

Since 2005, the Camuto group (responsible for making Jessica Simpson's shoes series) has signed a licensing relationship with 22 categories, including fashion accessories, swimwear, skirt, outdoor clothing, watches and perfume. Vince Kamato said Jessica Simpson has attracted $750 million in retail sales this year.

The latest action involves the Jones group (TheJonesGroupInc.), which is authorized by the Camuto group to design, produce, launch and issue the new JassicaSimpson sportswear. The campaign is aimed at improving the status of the middle aged group in the fashion industry. This campaign is a supplement to the JassicaSimpson denim in 2009, which was registered in 2009 and shipped on the shelves last June.

Camuto group said that the decision to cooperate with Jones group is very relaxing.

"Jones understands our brand, and we make the decision to follow Jones because they have a unique advantage in jeans." Vince Kamato said he is full of expectations for the new attempt, "this series will bring the greatest profit margin to our products, and this is a significant market opportunity."

Just a few years ago, it was hard to imagine that the Simpson brand would become a $1 billion annual sales mark. Star brand 。 Jessica Simpson, the plump blonde, has her share from beginning to end, though she is ridiculed by public opinion for not knowing whether the "Chickenofthesea" submarine chicken is chicken or fish. She will continue to suffer criticism from the public about her aliasing. Nevertheless, she succeeded in maintaining a public image that she liked. Although her career in film and television circles has been fading, her fashion and perfume Empire has been established and growing, with estimated assets of up to $100 million.

Jessica Simpson, 30, has been busy at the forefront of fashion lately. In 2006, she divorced American pop singer Nick Raj in a high-profile divorce, and then led Tony Romo to the American musician John Mel and the Dallas cowboy team. Jessica Simpson then married Eric Johnson, a former rugby player, in November last year. She recently returned to her career in music, and in October of last year launched the selected playlist: the best music of Jessica Simpson, and then released the album of "Merry Christmas" in November. Jessica Simpson is known for her approachability. When the latest Christmas album was introduced, Jessica Simpson wrote a blog, and soon the download volume of the single song was over 500 thousand. She is also a loyal twitter user, and has 30 million of her friends. "She likes to talk with her fans very much. People from 15 to 40 years old like her. Sometimes she will be recognized by fans. Jack Gross, CEO of Jones group.

Obviously, her popularity in music circles and fashion sales is rising. "Consumers adore her," Gros said at a personal meeting. "Once, there were 600 people waiting for her in the Berk department store in the United States."

　　 Sportswear A series of middle age groups

For this reaction, Camuto The group and its registered partners have fully trusted Jessica Simpson's brand, and at this point they resonate with the American public.

"One thing I am happy about is that JessicaSimpson is not just a star, but also a brand. Her star efficiency has created a brand more stable than other brands. " Gross said that Jones group saw opportunities in the middle-aged consumer group, and launched a new cowboy style in June last year, which exceeded our expectations. He continues to say that Jones group also wants permission to win the sports brand because it is eager to make Jessica Simpson's brand a large brand of lifestyle casual clothing for women aged 15 to 40 years of age.

"Many years ago, I realized that middle-aged people are a kind of measure and attitude, not age. I was excited at the thought of buying statistics on jeans. Gross said. He expects that JassicaSimpson jeans and sportswear will create a turnover of 1 billion 500 million to 2 billion dollars in two years.

With beautiful, feminine and sexy designs, JassicaSimpson's sportswear series includes jackets, knitwear, short skirts and blouses. They are the perfect combination of cloth, printing and legend. The series will be sold near brand stores like Guess, XOXO and Rampage.

JassicaSimpson sportswear press conference and JanniferLopez and MarcAnthony's clothing series and accessories series will be held exclusively at the department store in autumn this year, followed by Madonna's "material girl" series in Messi's department store. Other enduring star series include Gwen Stefani (GwenStefani) L.A.M.B. series, Mary Kate (MaryKate) and Ashley Olsen (AshleyOlsen) sisters TheRow series and Elizabeth&James series, and Vitoria Beckham (VictoriaBeckham) fashion series. {page_break}

Not long ago, Messi's department store, Dillard 's department store, Berk department store and Bon-Ton department store, including 650 storefronts, put JassicaSimpson cowboys on display. Jones group is consulting on the price of JassicaSimpson sportswear series. The series will be designed throughout the Middle East, China, Vietnam, Sri Lanka and Indonesia. It is being designed by Casey, director of design, KathyTang, which is personally managed by Cindy Mctki, vice president of JessicaSimpson brand. He is mainly responsible for the brand sportswear and related aspects of the cowboy series.

Personal participation from concept design to sample selection

Gross emphasized that Jessica Simpson had the right to license and of course the right to participate. "I very much welcomed her participation. We held a month long meeting. She is involved and is very popular. Grosse added that Jessica Simpson's mother, Tina, also attended the meeting. Vince Kamato said Sica Simpson attended their conceptual meeting while they were designing shoe styles. "She picked up a shoe on the shelf in our wardrobe, and soon the shoe became the most popular product. Of course, our clothes also have this opportunity. " Vince Kamato added that he also intends to introduce a better price VinceCamuto Series in the autumn of next year.

Heather Russel, executive vice president of Jones Company (HeatherRoussel), is responsible for the design and sale of Jones cowboy series. According to her, the inspiration of sportswear series is inspired by Isabel Marant (IsabelMarant), Hily (Theory) and J Bal Max (Sportmax) clothing department. "But attitudes are still younger." She said. In jacket, the basic fabric is cotton spandex. As Russell said, knitwear includes ring decorations and tweed, and shirts are "very feminine in style and profile," she said. "Consumers will create their own image, and can also mix jeans and sportswear."

This series is about the strong pants line-up. The product has seven pairs of trousers, boots pants, bell bottoms and high waist suits, motorcycle jackets and fur knitted sweaters, which improves the overall image. The wholesale price is $18 to $35 for trousers, 15 to 28 dollars for sewing knitwear, 24 to 38 dollars for sweaters, 38 to 50 dollars for jackets. Gross said that the monthly delivery of goods is recorded and there is a stock replenishment plan for trousers. The company's original intention is that goods are oriented towards the United States. Now the company is considering sending the company to other regions such as the United Kingdom, Spain, Germany and Israel.

Jessica Simpson herself did not receive interviews, but she said in an interview: "since entering the fashion industry, I have imagined creating fashion brands including sports series. The new campaign series realized my initial vision, linking comfort, femininity and charm.

This is not the first time that Jessica Simpson has used her name as the brand of sportswear and jeans. In January 2005, the former authorized Licensee JSBrandManagement (later Camuto took over the license in 2005) signed a contract with the Losangeles Tarrant clothing group in order to develop sportswear industry. But that contract ended abruptly in 2006 with a lawsuit between Tarrant and Camuto.

The advertising campaign will feature in full swing with the Jessica Simpson featured advertising campaign, which will be filmed in April.