Li Ning Co How To Implement Network Marketing Channels

Li Ning Co

On the choice of network marketing channels, just beginning with the fact that they are not very familiar with the network marketing channel, mainly through the use of the existing network marketing channel resources, some network shops are authorized and integrated into their own channels, and at the same time, they actively set up their own online outlets in major shopping centers.

Then on the basis of this, it launched its own network direct selling platform.

In early 2008,

A survey conducted before wading Electronic Commerce showed that there were more than 700 online stores of Lining products on Taobao, while in 2007, the sales of Taobao products on Taobao reached 50 million.

In this environment, Lining started to set up his own direct store in Taobao mall in April 2008, and then opened a number of online shops through direct and authorized forms.

In early 2008,

A survey conducted before wading Electronic Commerce showed that there were more than 700 online stores of Lining products on Taobao, while in 2007, the sales of Taobao products on Taobao reached 50 million.

In this environment, Lining started to set up his own direct store in Taobao mall in April 2008, and then opened a number of online shops through direct and authorized forms.

With China

With the development of Internet direct selling, under the network economic environment, the personalized demand of apparel consumers is rapidly improving.

The website is the gateway to the Internet for clothing enterprises. Online consumption is used to understand the information of clothing enterprises through the Internet, and the related characteristics of clothing products are understood through text, pictures, texts and pictures. The website builder should pay attention to the visual and psychological feelings of consumers while watching the website, and the color and collocation of clothing products.

(for technical expertise, it would be better to find a professional company to work together).

1) information system

The information system mainly pfers information dissemination, announcements of activities and consumer information collection of Li Ning Co and clothing products.

Through the website's information system, the website has obtained the personal registration information of the Internet users, and has promoted the various preferential activities of the enterprises to consumers online, thus completing the circulation of information and the collection of consumers' information on the basis of beautifying the front desk of the website.

2) shopping system

It is mainly to provide consumers with information on clothing products and ways, record shopping cart information, consumers choose payment and distribution.

The shopping system is the core part of the clothing enterprises implementing the network direct marketing channel, and the Internet consumers are entering the shopping system.

The first thing to attract consumers is the color and style of their clothing products, so the layout and effect of clothing are very important at this time.

3) database system

It is mainly the information pmitted by the organic recording system, which is connected with the external interface (the banking system, the certification body, the logistics distribution center), and the real-time data is pmitted to all the internal systems of the enterprise for the implementation of the corresponding internal systems for the enterprise to implement the internal management and customer resource management.