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Clothing Industry: Offline &Nbsp; Business Mode Exploration

2011/3/10 8:42:00 66

Apparel Industry Offline Online Operation Mode

Maybe it really solves and satisfies consumers.

Brand development

There will be no besieged besieged enterprises in their own needs.

Online and offline brands go against their own reasons, and the same problems arise after heading for different directions.

Whether it is from the offline or on the contrary, an embarrassing problem is: the network has unique marketing charm and huge market potential, but the entity store has great advantages in user experience, and it has been struggling for traditional enterprises for many years.

The foundation of settling down

。

This kind of conflict is something that no enterprise wants to see.

Specifically, online channel competition for offline channels is primarily for consumers, which is also the source of conflict.

Due to the rapid and convenient network communication, online channels, as a new channel, attract consumers and naturally create a squeeze on traditional channels.

Secondly, as a result of

Network marketing communication

Because of the characteristics and advantages of online sales, there are no logistics and warehousing costs and no expensive marketing costs, resulting in cheaper prices on the same products sold online than retail outlets.

Data from Taobao show that the online store can save 60% of the pportation cost and 30% of the pportation time compared with the traditional logistics. The marketing cost is 55% lower than that of the traditional offline stores, and the channel cost can be reduced by 47%.

Considering the above cost factors, the difference of 20-30% between the online and offline channels of the same commodity is perfectly normal, and the difference is enough to bring huge turbulence to the offline channel industry chain.

However, whether channel resources or prices, these conflicts of interest ultimately point to consumer demand.

Zhou Chengjian once said, "the most fundamental thing to do in retail is to understand the needs of consumers. In addition to understanding the known needs of consumers, we need to think about what consumers are not aware of, what is the potential of consumers and how to find out the unknown needs. This is a problem that the retail industry needs to think about."

Perhaps it really solves and meets the needs of consumers and brand development, making e-commerce an indispensable part of enterprise operation and brand marketing, and there will be no besieged besieged city anymore.

And in the context of e-commerce is the trend of the trend, no matter the traditional enterprises online or online brand store, the future is likely to be the same - line and offline integration development.

Now, many brands have begun to explore.

"Industry chain new action, creative behavior and the effective presentation of industry fashion creativity - completely change the traditional extensive mode".