• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Three Sources Of Clothing Brand Culture

    2011/3/12 10:31:00 25

    Clothing Brand Culture

    Historical natural formation law


    Naturally precipitated

    brand

    Culture means that no one deliberately designs and builds the cultural connotation of the brand. The events, stories and interesting stories experienced in the development of the brand products (clothing) become part of the brand association. In the memory of later generations, the brand has become a cultural symbol and has a cultural connotation.



    For example, the famous American Levi 's cowboy is a typical example.


    &nbspLevi 's is rooted in the rough life of the western United States in the early years.

    Levi 's

    Cowboy is the embodiment of freedom and individuality. It is a symbol of independence, democratic ideal, social change and full of fun. It is also the most classic Cowboy brand.

    For foreigners, Levi 's is a symbol of American culture. Wearing Levi' s jeans has a foreign flavor.

    The above culture of Lewis's brand is the accumulation of history.


    Once a smart company finds that the brand has a cultural connotation of historical accumulation, it will take care of it and carry it forward. (Lewis did so).

    But this method is too slow, and there are few historical opportunities.

    In modern information society, it is not appropriate to use this approach to form brand culture.

    But it gives us the inspiration that the history of brand development is of great value and that it is necessary to establish historical archives for brands that want to establish a century old brand.


    The formation of personality culture projection


    Most of the top clothing brands in the world are

    Designer

    Brand.

    Such as France's Pierre Cardin, Italy's Prada, Armani, American Calvin Klein (CK) and Ralph, these brands have a large number of loyal consumers, some brands have a history of more than 100 years, not just the fashionable clothes, the style needs designers' interpretation, the designer's interpretation is the designer's personal understanding of his clothes and the projection of his personality on clothes.

    Psychological research shows that people's personality is quite stable, and there is usually no big change.

    Therefore, the cultural and spiritual connotations of designer brand are usually stable, and this stability will be reflected clearly in fashion design style.

    This is reflected in the domestic clothing industry called the design style, a stable design style.

    But in essence, style is determined by brand culture and brand personality.

    In the case of skirt, miniskirts and different brands of mini skirts will show a difference in the length of the pendulum, the size of the skirt and other symbolism.


    Planning giving method


    This is the fastest way to create brand culture, which is usually communicated and communicated by senior managers of planning companies and enterprises. The planners are refining and upgrading the idea of brand operation of top management personnel, especially the company leaders or founders, and carrying out artistic design. In this process, a specific brand is endowed with certain cultural connotations.

    Once this is deliberately designed.

    Brand culture

    The connotation is recognized by the target market, and when the brand and the specific culture establish effective association, then the brand has cultural connotation.

    The classic example of the great success of this method is "Marlboro" (cigarettes).

    Marlboro served as the brand of women's cigarettes for over 30 years before 1950s.

    Then, after repositioning the brand and giving the brand culture similar to the Weiss cowboy, Marlboro began its success.

    • Related reading

    The Charm Of Oriental Cheongsam VS Bold And Unrestrained Western Skirt

    Learning Area
    |
    2011/3/12 10:15:00
    41

    A Perspective Of Understanding American Popular Culture

    Learning Area
    |
    2011/3/12 10:08:00
    49

    International Designer And Brand Topic -- CK Jeans (Calvin Klein Jeans)

    Learning Area
    |
    2011/3/11 14:21:00
    2540

    American Fashion Designers Ignore Women'S Figure.

    Learning Area
    |
    2011/3/11 11:59:00
    94

    一個設計師對“設計”的理解

    Learning Area
    |
    2011/3/11 11:56:00
    29
    Read the next article

    DVF

    主站蜘蛛池模板: 欧美黑人性暴力猛交喷水| 卡一卡2卡3高清乱码网| 午夜时刻免费入口| 亚洲免费人成视频观看| 中文字幕久精品免费视频| www卡一卡二卡三| 百合多种道具坐到哭hh| 日本大乳高潮视频在线观看| 国产边摸边吃奶叫床视频| 又湿又紧又大又爽a视频国产| 久久久久久久亚洲AV无码| 伊人婷婷综合缴情亚洲五月| 狠狠色综合网站久久久久久久高清| 婷婷色天使在线视频观看| 国产午夜视频在线观看第四页| 亚洲欧美日韩国产精品| 三个馊子伦着玩小说冫夏妙晴| 精品少妇人妻av无码专区| 日本电影和嫒子同居日子| 国产福利第一视频| 亚洲精品国产免费| 中文天堂在线www| 精品国产乱码一区二区三区| 女房东用丝袜脚夹我好爽漫画| 国产AV午夜精品一区二区三区| 亚洲一区二区三区免费在线观看| 99精品热视频| 欧美成人免费午夜全| 国产日韩在线亚洲字幕中文| 亚洲福利视频网站| 草草影院www色欧美极品| 深夜在线观看网站| 天天摸天天躁天天添天天爽| 午夜理伦三级播放| WWW免费视频在线观看播放 | 真实国产乱子伦对白视频37p| 天天摸天天摸色综合舒服网| 亚洲日韩中文字幕一区| 麻豆精品久久久久久久99蜜桃| 橘梨纱视频一区二区在线观看| 国产超爽人人爽人人做|