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    Zhang Dazhong'S Entrepreneurial Story Reveals: Hawker To Boss

    2011/3/15 16:57:00 248

    Zhang Dazhong Entrepreneur


    Dazhong company was founded in 1982. After several years, it became a sound equipment manufacturer with a certain scale.

    In 1989, it was officially registered as Beijing Dazhong Electrical Appliance Co., Ltd.


    The gas peddler sold to billions of capitalists and civilian businessman Zhang Dazhong's history was filled with his efforts.


      

    Zhang Da Zhong

    It is considered that the sale of large and medium enterprises depends on the external conditions, that is, the appliance chain has entered the integration period, and the development prospect of the regional household appliance chain is worrying.

    Management

    It's embarrassed to sell.

    He decided to quit, but he must be in the wind.

    At the end of last year, he picked up the best time to sell the 200 million yuan fixed assets to 3 billion 600 million yuan.

    In contrast, none of the bigwigs in the appliance industry -- Wong Kwong Yu, Zhang Jindong and Chen Xiao -- are idle.

    But none of them got any more benefit from him.


    He sat in the 3 floor office of Qingqing commercial building in the west suburb of Beijing, and began a new business.

    Cause

    It used to be the general headquarters of Dazhong electrical appliances, and now it has become a big and medium investment company.


    A vendor who brushes gas cookers.


    On a Sunday in August 1980, there was a peddler carrying a green bag on the floor of the Beijing State Economic and Trade Commission, carrying a brand, jumping up and down in the heat of the sun. There were several big words on the sign, a gas cooker and a subtitle, which was written in a small one: 80 Fen, a bottle pot containing his caustic soda, varnish, silver powder and a large rag.


    In 1980, China has yet to start a two-day weekend, with only one Sunday's rest a week.

    Street vendors are rare, and there are no small advertisements stuffed in residential areas.

    It is a matter of course that many people think that getting a stable job in a state-owned enterprise.


    The vendor who brushes the gas stove is clean and carries a fully equipped bag.

    Upstairs, an aunt waved to him and came up.

    Zhang Dazhong's first business started with 500 yuan.


    At that time, ordinary families in Beijing did not use gas appliances. Every household was a gas stoker with earth rammed. When the days were long, the smoky fire became black. Zhang opened his backpack and took out the cloth. First he cleaned the stove again, then put the caustic soda on the stove, washed it with a wet cloth, and cleaned the stove surface with clean water.

    Cleaning the stove is only the first step. The important process is to mix the varnish and silver powder in a certain proportion at the later stage, and then evenly paint it. That is the core of the work.

    Zhang Dazhong, a young peddler, sweaty in the hot summer of August. After a day, he finished 10.


    Facing the evening glow and dragging his tired body on his way home, Zhang boss counted out his own account: the total income was 8 yuan, but the varnish, silver powder and caustic soda were worth six or seven yuan, and they also fell tired.


    So this became Zhang Dazhong's first and last domestic business.

    From self confidently entering, to tired and embarrassed exit, Zhang Dazhong only earned a lot of pure profit and enough to give himself and his elder brother two more stoves for baking soda, varnish and silver powder. Of course, the rag was also earned.


    Zhang Dazhong was not forced to be a hawker because he had no job or idleness.

    On the contrary, he had a very good job at that time - an electrician in a supply and marketing office in the suburb of Beijing. The supply and marketing agency had 3 northern houses and over 20 employees, selling state control salt, vinegar and vinegar, with a monthly salary of 30 yuan.

    That kind of life is when you sit there and you can see your appearance after you are 50 years old. You can figure out your lifetime salary job by simply pointing fingers.

    Zhang Dazhong recalls.

    {page_break}


    Zhang Dazhong's brother and sister are 7.

    My father is an undergraduate student in the law department of Chaoyang University. My mother is the only child of a wealthy businessman. She is very beautiful and very conscious.

    Father participated in the revolution in the early years, but a poor member of the Communist Party. He died early in the cultural revolution and at the age of Zhang Dazhong, and his mother became the backbone of the whole family.

    But during the cultural revolution, mother put up a big character poster demanding democracy and freedom, and was eventually designated as a crime of counter revolution.


    So far, Zhang Dazhong still kept his sentence of the gang of four, which was copied from the archives, to his mother.

    There were 29 people sentenced to death with his mother, each of whom had three or four lines of commentary from the then procuratorate.

    The judgment of others is arrogant or arrogant against the revolutionary spirit, but to his mother, the counter revolutionary spirit is extremely arrogant and arrogant.

    She is a person who will never bow to death.


    Zhang Dazhong undoubtedly inherited this stubborn character.

    When negotiating with Gome, Zhang Dazhong and Wong Kwong Yu said, "you must be 8 hundred million higher than Suning, otherwise I would rather talk to Suning than 3 billion yuan, or talk to you."

    This stubborn, opponents do not understand, people around do not understand, but I am such a person, I decided to do things, we must adhere to the end, even if the consequences are very bad.


    But what really helped Zhang Dazhong's cause was this restless gene.


    Beginning in 1979, the state began to set things right, but at that time there were many people who wanted to rehabilitate. The time for the government to redress was more dependent on the intensity of petitioning by the families of the victims.

    Zhang Dazhong's eldest brother and second brother were all practical and dependable. His elder brother had been assigned to work in the field to support his younger brothers and sisters.

    He kept hiding the big brother and took the materials everywhere to petition. The municipal Party committee and the Central Committee all ran around. In my elder brother's eyes, I was a typical trouble for the organization. Until the compensation for the rehabilitation was completely reduced, I told my eldest brother.

    Zhang Dazhong recalls.

    In 1980, to implement the policy, the government compensated 7000 yuan for Zhang family, 7 for siblings, and 1000 yuan for each person.


    In the face of the 1000 pieces of money that came from her mother's life, Zhang Dazhong was in deep thought. What did he do with the money? He bought a TV set and a wardrobe like his brothers and sisters, and that was absolutely impossible. He could not ruin it! Though he did not think very concretely what he was going to do, he was very clear about what he wanted to do with the money.


    This year, Zhang Dazhong 31 years old, just jump back to the city, and in the introduction of the students have objects, 1000 yuan was divided into two, half used to get married, the rest as a starting point of what start-up funds.


    All this contributed to Zhang Dazhong, the electrician of the supply and Marketing Association, who turned into the vendor who brushes the gas stove in August 1980.

    I think people must do more business than others. When others do not want to do business, I have begun to try. When I see that the gas cooker is not working, I can draw a full stop immediately.

    26 years later, Zhang Dazhong once again put a stop to his business. The difference is that former hawkers have become hundreds of millions of bosses. The subsequent assets that need to be processed are far more valuable than those of varnish, silver powder and rag.



     

     

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