What Is The Role Of Stars In Fashion Week?

Recently, New York, London, Milan and Paris are the four largest international companies.

The change of exhibition mode

In the Milan fashion week, which was not long ago, Chinese star Zhang Ziyi, American pop queen Katyy Perry, actress Katie helm and other major stars appeared in the show fair. In New York, celebrities including the latest hot gossip girl Blakee Lively, the British tide man AI Shan bell, and New York celebrity Olivia and other celebrities took part in the brand series of publicity and promotional activities. In London, the editor in chief of the American version of "Vogue", Anna Winter, appeared in the first row of the show guests. And how many stars are coming to Paris at the present time?

Back in 1858, French designer Charles Frederick Voss (CharlesFrederickWorth) set up a senior.

The fashion show began in the US Department Store in nineteenth Century, followed by the French fashion parade, and its theme became a display of European costumes to American consumers and journalists.

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But during World War II, the fashion process in Paris was interrupted, and EleanorLambert, an American propagandists, launched her brainstorming. Eleanor Lambert.

She gathered all the American designers to join in the weekly "PressWeek".

Such weekly fashion releases continued until 50s of last century until many designers decided to go solo.

In this difficult thirty years, this form of fashion is very stable.

Each designer releases their own clothing, and buyers, main customers and celebrities are involved in these shows.

For example, in his last show, Houlston, the designer, invited the then Hollywood star, LizaMinelli LizaMinelli.

Transformation to commercialization {page_break}

However, in the past twenty years, this form has undergone significant changes.

In 1989, the Internet began to spread all over the world.

In 1992, Vern Maris, the former director of fashion week in New York, promoted the first centralized New York fashion week, popularizing fashion and promoting a coexistence of cooperation and competition among designers.

In the early 90s of the last century, Jenny Versace, the designer of Italy, invited the movie stars Stallone, singer Prince and GianniVersace to let them join the show. This idea made the fashion world boil again.

In the late 90s of last century, celebrities had become the support and support of fashion shows.

In February 1999, American designer Tommy Hilfiger invited TommyHilfiger, Andy MacDowell, Mark crath, LennyKavitz, Maxwell, Mya, Weklev Jean, Samuel Jackson and Gavin Rossdale to gather popularity for his release show.

Fashion week has become a commercialized operation for many years.

Celebrities are attending fashion week because they can get a 6 digit attendance fee there.

But people do not know what the future of these celebrity effects will be.

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Some famous designers, such as Mark Jakob and MarcJacobs in the US, and CarolinaHerrera (CarolinaHerrera) have more or less reduced the star effect of the brand press conference. The front row of the audience has become insignificant for them, especially those well-known brands.

Those relatively unknown brands still benefit from inviting celebrities.

However, some brands simply abandoned the fashion week. For example, GarethPugh created his 2011 spring and summer series of publicity films; Zach Posen (ZacPosen) chose to make a picture album of 2011/2012 autumn and winter series; the famous Tom Ford (TomFord) also released a new series in a private way.

After all, not the most famous stars sitting on the front row of the fashion week show can save a disappointing fashion series.

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Star designers participating in Fashion Week

In addition to some stars invited to see the show, there is another star power closer to the industry. With their popularity and influence in the fashion industry, they become the designers who formally participate in the fashion week.

No.1 Vitoria Beckham

Vitoria has proved that she is the best model of her own clothing brand, whether it is red carpet or airport, you can see Vitoria wearing its own sexy skirt and fashionable trousers.

Just as fashion never stops, even though pregnant, Vitoria is well prepared for fashion week. In February, New York fashion week brought a well known brand 2011/2012 autumn winter series.

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No.2 Olsen sisters

This pair of sisters worked hard and successfully created a series of fashion brands, such as Elizabeth&James and Olsenboye, and another high-end brand TheRow has also been developing steadily for four years. The brand will also produce jewelry and men's clothing. Its simple style attracts many bright stars, such as Julian Moore, Gwyeth Petro, Bokiy Shields and so on.

The sisters flower series also appeared on this season's New York fashion week.

No.3 Sarah Jessica Parker

Although the price is not high, Parke's series with Steve&Barry retailer went bankrupt in less than a year, and the liquidation closed. However, Parke did not give up the pursuit of fashion industry.

Last year, she became the chief creative director of the "traditional series" of the Halston brand, a whirlwind of fashion.

For the career of creative director, Parke said she did not want to be just dragonflies, so she could see her wearing Halston fashion on the red carpet and magazine cover, and she was also planning in the process of design.

Halston's 2011/2012 autumn winter series was released during this season's New York fashion week. Parke was on time.

No.4 Gwen Stephanie {page_break}

Like last season, Gwen Stephanie's L.A.M.B. brand conference was held in the tent of Lincoln Center in New York fashion week. She brought sexy and dynamic clothes.