Shishi Shoes And Clothing Enterprises Open Up A New Battlefield For E-Commerce

　 "Through online transactions, we sell more than 20 sets of children's clothing a day, even if there are very few volume stores in the busy season."

Yesterday, Miss Luo, who sells children's clothing at Shishi open shop, told reporters that after the Spring Festival this year, Online sale The situation is exceptionally good. Almost every day, customers come to her shop to buy children's clothing. These guests are from all over the world, including Hunan, Hubei, Guangdong and Hainan.

Shoes and clothing enterprises are stepping into e-commerce.

Entering the "E era", not only do individuals Shop online to make money, but many well-known shoe and clothing enterprises have also opened up a new world of sales by way of e-commerce. Especially in this age of speed, who will not be able to keep pace with the times will be abandoned by the times. Shoes and clothing industry, as a traditional dominant industry in China, can not naturally be impacted by the Internet. It is understood that in order to diversify, improve and upgrade the sales channels of our products, our brand shoes and garment enterprises such as birds of fortune, Mu Linsen, Ji Jile, bin Nu, Jin Yuan, CABBEEN, and Shi long have also entered the field of electronic commerce represented by B2B, B2C and C2C.

B2C is a mainstream trend towards the development of e-commerce for C users. In recent years, the rise of clothing B2C industry is the best proof. Who can see the opportunities in the eyes of development, who can get the top priority in the fierce market competition. A clothing business manager revealed that last year, their company's online sales mode led to a total of 50 million yuan of orders. Insiders said that through QQ and other instant messaging software to contact buyers, negotiate business and obtain orders, such a network marketing mode has become more and more popular in small and medium enterprises in Shishi.

Stone lion enterprises occupy the right place and enjoy the right place.

Actually, Shishi shoes and clothing enterprises have unique advantages in developing e-commerce. During the interview, Cai Daqiang, director of Shishi private economic network, told reporters that the development of e-commerce in Shishi shoes and clothing enterprises is first of all a platform and atmosphere. It is understood that Shishi existing Shishi clothing city e-commerce platform. World clothing shoes and hats net We have many e-commerce websites, such as the popular clothing network, the shoe auction network, today's promotion network, and most of them have already come to the fore. Some websites have even reached or surpassed the level of famous e-commerce websites in China. Taking Shishi shoe net as an example, as of 2010, the registered members of the website have broken through a million mark, with more than 3 million page views per day and more than 200 footwear brands. At present, the website is the most popular brand B2C e-commerce website in China, and has won the title of "2010 Best footwear e-commerce website".

"The platform must have abundant resources and developed logistics as the backing." Cai Daqiang said that with the rapid development of the Internet and rich network resources, shoes and clothing enterprises can make use of the network to collect and organize the logistics market information, so as to achieve the informatization of logistics distribution. In this regard, Shishi not only has developed a three dimensional logistics system of land, sea and land, but also extends its tentacles to every corner of the world, especially with the completion of the logistics distribution area of Shishi clothing city. Its intelligent information management can realize the integration of sea, land and air integration, and further improve the logistics distribution system of Shishi clothing and footwear industry.

　　□ Electronic Commerce It is the future of enterprise development.

"Last year, the volume of e-commerce market in China exceeded four trillion yuan. Nowadays, the survival form of enterprises is facing a great turning point. Informatization will become the key, and the future competition of enterprises will depend more on the transformation of business mode. Li Jungai, President of the Shishi Association of private enterprises, said that the footwear industry is a barometer of the consumer industry. Under the environment of traditional marketing methods, the concept of E-business has entered our attention.

In this regard, Mr. Shao, an industry insider, said that the first step in improving e-commerce efficiency is to improve the efficiency of shoes and clothing enterprises. Many entrepreneurs may remain in the shop on the concept of e-business, and some even believe that this is to hang up a promotional page on the Internet. However, in addition to expanding channels through the Internet, e-commerce can also integrate and integrate the purchase, supply and sale of enterprises on the Internet. It has greatly improved the efficiency of customers in all aspects of operation and sales. Then it is to reduce costs. When you use e-commerce services, you will also systematize the whole process of your business. When all steps can be completed in electronic form, the cost will naturally be reduced, including time cost, learning cost, experience cost, operation cost and marketing cost, so as to achieve the goal of effectively reducing business cost. Efficiency is raised, cost down, and enterprises are invincible. This is also the future direction of enterprise development.