The Strong Men's Clothing Said That Last Year's Sales Exceeded 2 Billion &Nbsp, And Is Going To Be Listed In 2013.

Yesterday, the China Textile Industry Association signed a cooperation agreement with the men's clothing of the strong tyrant. The men's clothing became the first batch of "China's textile and clothing brand building and supply chain management pilot enterprises".

The core of clothing brand is

In addition, he also told NetEase finance that the men's clothing has been completed, and the listing work is on the agenda. It will land on the A share market in 2013 or 2014.

Innovation of supply chain management

It is understood that the China Textile Industry Association will bring 100 enterprises into the next two years.

The innovation of supply chain management is mainly reflected in the collaboration and integration efficiency of all links in the industrial chain.

"For example, before the cloth can reach the garment enterprise through distributors first, now the men can wear the distributors directly, and directly combine with the cloth manufacturers to develop and develop new materials exclusively for the strong tyrants, which will form the market competitiveness and enhance the brand effect."

Liang Yong, executive vice president of China Fashion Color Association, told NetEase finance.

Lian Jin, vice president of men's clothing, told NetEase Finance: "for the past 31 years, men's clothing has been focused on jacket production. Innovation in brand building and supply chain management will make the international strategy of RBA's menswear brand fully realized."

2013 or landing A share market

In recent years, many garment enterprises have chosen to go public.

According to the introduction, the power tyrant men's clothing sales revenue last year completed more than 20 billion, "now there are more than 3000 stores in the whole country, basically realized the first tier, two or three line city's full coverage.

This year is the 31 year of the founding of the men's Republic of Korea, and the first year of the Seventh Five Year Plan. In the Seventh Five Year Plan, the men's clothing is going to build up brand value and test the international market.

Lian Jin expresses.

Second brands will not be launched.

Now, many clothing companies try to launch the second brand, such as the introduction of sub brands is younger, more fashionable than the main brand, or more high-end than the main brand positioning.

In the 2011 autumn and winter fashion conference of "power tyrant men's clothing", vice president of the strong man's men's clothing company told NetEase financial affairs: "the strong man's men's clothing also has the plan of launching the sub brand in the future. The brand operation mode can study Procter & Gamble and form a concept of" small Procter and gamble ".

However, this requires that when the main brand of the powerful male brand is very strong, it will be launched when the time is ripe.

He added that the time is not yet ripe, so there will be no second brand yet.

"As for the second brand positioning is more high-end or younger fashion, it is not yet confirmed.

If an enterprise launches a sub brand when the main brand is not strong enough, it will easily produce the hula hoop effect, that is, it looks inflated but it is empty inside, and it will not last long.

Liang Yong, executive vice president of the China Fashion Color Association, said that this year's "men's clothing autumn and winter fashion conference" has changed greatly compared with the previous years.

The innovation of this main brand may be more important than the rush to launch the second brand.