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XTEP Network Sales From 0 To 50 Million Miracle

2011/3/17 13:32:00 72

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XTEP E-Commerce Online Shopping

In March 17th, it was only 8 months from scratch.

network

The sales volume of distribution is 50 million yuan from 0, which is a great miracle for XTEP (China) Limited.

"Many enterprises in Jinjiang also put

Electronic Commerce

As a dumping of off season goods and inventory clearance, there is a lack of overall planning and strategic height.

Due to the lack of overall planning, there will be a lot of contradictions and problems in the sale of goods and online products. "

However, XTEP is not.

XTEP attaches importance to e-business and elevate e-commerce to the height of enterprise strategy.

XTEP has found that high school students and college students are the main groups of online shopping. They are happy to buy inexpensive new products on the Internet. E-commerce can not only expand their business.

Sale

Channels can also cultivate young people's awareness of brands, and with the help of online consumption experience, they can spread brands and enhance brand names.

After choosing Taobao distribution platform, XTEP's initial distribution business is mainly based on image distribution and small distribution, but the problem is that although many distributors hang pictures on the website of their own websites, they do not purchase from XTEP, but choose products from other channels.

In order to solve this problem, Taobao distribution platform upgraded and improved the system, launched the function of importing a key into the official website store, that is, as long as consumers placed orders on the distributor's webpage, they automatically imported into XTEP's official website, directly from the official website, and the data base directly deducted XTEP's official database.

"A key will be imported into the official website, there will be a official website number, the system will automatically play up, so that we can identify whether the source of the official website, all the products from the official website, there is a weighting in the search, so this function has solved the problem of 70% of the picture distribution fraud."

Zhong Tao said.

But relying solely on the distribution of distributed pictures is not acceptable. XTEP has focused on the cultivation of network distribution, and set a higher threshold for the qualification of network distribution. The number of teams who specializes in XTEP distribution is more than 20. There are specialized pre sale, post sale, logistics and market teams. The warehouse area is 100~500 square meters, and the initial payment is 300 thousand yuan deposit.

In spite of the harsh conditions, XTEP eventually chose 30 of the distributors with a certain network distribution experience as XTEP's network dealers.

"We will carry out online certification to distributors, require stores to make unified decoration, provide unified photos of the official website, make orderly and unified images, and conduct marketing guidance to all distributors who sign the contract. In accordance with their advantages in the sale of single products, they will also match high-quality goods to them and enhance their competitiveness."

Zhong Tao said.

In 2011, XTEP set the target of Internet distribution sales to 200 million yuan. In the next five years, e-commerce business will account for 10% of the total sales volume of the company.

XTEP has upgraded e-commerce to the height of enterprise strategy, and has clear thinking and specific plan for future development.