How Does American Fashion Go To The Cutting Edge Of Fashion?

The concept of "American fashion" was only a vague concept in the first half of the twentieth Century. At that time, people liked Paris's high fashion. Nowadays, American fashion has also gone to the forefront of the trend. How did all this happen?

From the "HAFA" to the cutting edge of the trend

The concept of "American fashion" was only a vague concept in the first half of the twentieth Century. At that time, people liked Paris's high fashion. No matter how brilliant the American economy is, it is always considered a political escaper, a religious traitor, a club of vulgar rich businessmen. There is no deep cultural implication and proudly art, of course, it includes clothing design.

At that time, the ladies in the United States only glanced at their designs in a cold way, and then talked with rapture about the best items from Paris. They were "HAFA" in the upper class. For them, only Paris goods is the guarantee of elegance. So the beautiful Dao in the American lady's pocket crossed the sea and reached Napoleon's hometown.

However, American fashion has not curled up in the shadow of Europe for too long. With the end of World War II, the French high fashion also ended its glorious painting yesterday. People are busy licking the wounds of war and have no time to consider luxury goods. In addition, with the development of the economy, the values of the western world are becoming more pragmatic. The requirements for clothing are becoming more practical and functional. The spirit of the United States coincides with this spirit of the times.

The first thing to get started is sportswear, which sprouted in the United States first and has close social and cultural reasons.

"American women are the first women to live in a highly rhythmic modern society." Women are more free from traditional constraints than women in the continent, and their economic independence has gained more confidence for them. They are bright, frank and straightforward; they are brave, willing to try, willing to take risks, and they love sports and outdoor activities. In the fast pace of life, they do not have time to change several sets of clothes to suit different occasions one day, on the contrary, they like relaxed and enjoyable dressing style. Thus, sportswear began its immortal career in the United States. This is the first time that the United States has been independent of European taste and has its own clothing culture. Slowly, this simple style of clothing has been more and more respected worldwide. It has adapted to the high rhythm of modern life and has become the trend.

A Spanish designer fully demonstrated the development of modern American clothing in his fashion show. The designer just arrived in New York and lived in a dark underground apartment. Later, he received funding from the Pegasus group and held the first personal fashion show. He was ma Galla adova.

In this fashion show, Ma Galla observed the evolution of American dress culture from an immigration angle, and used clothing to interpret a significant historical stage. He extracted some classical elements from it and added some popular elements to let people recapture American history in a group of classic models.

HIPHOP is an important theme in this fashion show. It has obvious American cultural characteristics and is the product of the "post Civil Rights Movement" era.

The fashion show site was chosen in an old fashioned bank, using some unknown models. On the T stage, the MARLBORO shirt is worn with an old pair of jeans; the light green short sleeved small collar shirt is equipped with green shorts, then a sailor's scarf, and a T-shirt with an exaggerated pattern, with wide leg shorts, sports shoes, and a large silver chain hung on the neck collar. In addition, the cowboy's broadside hat, duck cap, wide edge black sunglasses and V shaped waistcoat are constantly interspersed in the collocation of each suit.

HIPHOP is an important theme in this fashion show. It has obvious American cultural characteristics and is the product of the "post Civil Rights Movement" era. It first appeared in New York and its surrounding areas in 1970s, and was bred by African Americans, Caribbean and Latino American children. It includes a complete set of cultural content: rap music, hip-hop, graffiti, fashion, recording, crime, business and so on. The most typical dress in street fashion is a wide T-shirt or basketball jersey, sluggish slacks, jeans or side open sports pants. Natural accessories include tattoo stickers, silver earrings, sunglasses and Walkman. These are reflected in the clothing of the horse Galla, the radio on the shoulder of the model, the staggering gait, with the head of the music shaking, all showed the agitation of 1980s. {page_break}

Three masters of American fashion industry

Referring to American fashion, it is important to mention RalphLauren (Ralph Lauren), CalvinKlein (Calvin Klein) and DonnaKaran (Donna Karan) three designers. Since 1960s, they have successfully created a new image of fashion, giving consumers the first time to see simple sportswear and elegant.

　　 Ralph Lauren (Ralph Lauren)

Ralph Lauren is known as the cowboy of the American fashion world. He admired the tough guy in the novels of the American West. He likes to design things like kid's coats, jeans and leather boots. This is the typical tough guy's clothes. He transformed the tradition into a new fashion. Of course, his catalogues are not only those listed above, but also include elegant women's wear, Western sportswear and English country gowns. He was most widely welcomed by extensive design. However, Ralph's explanation is a little different, saying, "I just want to do what I like. I don't like fashionable clothes at all. I only like clothes that never seem to be out of fashion. " In addition, Ralph has a special view on fashion. He believes that fashion is a comprehensive art that wants to impress consumers, not only needs inspirational works, but also shocking advertisements and beautifully decorated shops. This represents a modern way of life.

　　 Calvin Klein (Calvin Klein)

Similar to Ralph and Lauren, Calvin Klein was the designer who designed the women's clothing in 1970s as a copy of men's wear. His design was full of masculine trousers, and the sporty jacket with single Lapel Lapel was loved by consumers. In 1980s, he designed body fitted jeans, T-shirt dress and trousers suit, which implied that the definition of fashion is no longer what to wear, but how to wear it. In 1990s, he blended the spirit of the Japanese avant-garde fashion with the traditional sportswear of the United States to create a sense of dislocation. He tried to design a fashion that was never obsolete, very modern, rather than leading the trend.

The concept of "American fashion" was only a vague concept in the first half of the twentieth Century. At that time, people liked Paris's high fashion. Nowadays, American fashion has also gone to the forefront of the trend. How did all this happen?

　　 Donna Karan (Donna Cullen)

Another American designer is Donna Karan. She studied and designed Anne Klein with the "king of sportswear", and then worked with Lewis Del Orio to launch sportswear series. After accumulating experience, she launched her own fashion series in 1985, which is made of woolen crepe as a fabric, with black tight stockings and sculptural jewelry. She is highly praised by women and fashion circles.

Donna's design is very suitable for career women, because her design is decent and comfortable, and there is no lack of personality in the Convention. One of the basic elements of her design is tights, which can be used to match skirts and trousers, and can be worn individually when they are cold. When they are cold, they are wearing a jacket. If you want to change the color feeling of the whole set, you can change the color and style of the tights. In short, it is convenient and practical, and can be worn all day without changing clothes on different occasions.

By 90s, brands like Gap and CK, following the footsteps of McDonald's and Coca-Cola, have spread all over the world. This embodies the principle of successful American fashion. Besides practical and comfortable design, there is a strong marketing network to match it.