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    The Expansion Of Chengdu'S Department Stores Is Booming.

    2011/3/19 16:42:00 175

    Expansion Of Brand In Department Stores


    Chengdu

    department stores

    The spring is very fierce.

    In recent days, quite a number of big brands.

    brand

    Shops are opening or opening soon.

    7-11 the convenience store opens the day before yesterday.

    Qian Sheng Department Store

    Jinsha store and Qingbaijiang store are about to open soon. The successful operation of the five shopping centers by Ms. Chen Qiuli, who is in charge of the Beijing Hualian World Shopping Center, will also debut in April 20th.

    The department store is spreading the tide.


    7-11 convenience stores open


    50 yuan lucky bag


    The day before yesterday, the world's largest convenience store 7-11 stores opened in Chengdu.

    At 11 a.m., Feng de Rui store, located on New Hope Road, was officially opened. It contained 6 bottles of beverage, 50 snack of snacks and daily necessities. It was snapped up by Chengdu residents who had been waiting for the door at the door. Customers bought 12 pits in one breath.

    At present, another 7-11 convenience store in Chengdu is open today. It is Jintian international store located on Tai Sheng Nan Road.


    Including the chairman and general manager of 7-11 (Chengdu) Co., Ltd., she was the leader of the general manager of Ito Yang Hua Tang, Saegusa Fuhiro, vice chairman of the 7-11 (Chengdu) Co., Ltd., and the Japanese leader of the seven and Iraq Holdings Limited, which specially cut the ribbon for 7-11 Feng de Rui store in Chengdu.

    Early in the morning, many people in Chengdu came to see the first gift from 7-11: 50 yuan blessing bag.

    There are direct fire latte, black oolong tea, rum, beer and other drinks in the bag. There are dessert biscuits, marshmallows, cookies and other snacks. There are also some daily necessities.

    When you see someone buying 12 at a time, some customers are even anxious to get angry: "no, oh, we must stipulate the number of purchases per person, otherwise people will buy it at one time."


    In the newly opened 7-11 shops, there are a lot of delicious food from Japan.

    The most interesting thing for urban white-collar workers is the convenience provided here, and the Sichuan dishes, such as fried pork, Mapo Tofu and so on, will be a good start for 7-11.

    7-11, Ito and Yang Hua Tang in Chengdu have "the same gate", all belong to the world's top 500 companies, Qi and Iraq holding limited.

    Grandma said, 7-11 will open 15 in 3 months, 50 in one year, and 350 in 5 years in Chengdu.

    Fast food, such as convenience, bread, sandwiches, Japanese sushi rice balls and so on, will become the main products, and sales will account for more than 55% of the total sales. This will change the current situation of convenience stores in Chengdu as the main category of general merchandise and processed food.


    One World Shopping Center


    "Zero complaint rate" operation


    Chengdu will have forty or fifty shopping centers in the next 5 years, and the completion of the new MALL will bring new feelings and shopping experiences to consumers. Among them, it is worth noting that the Klc Holdings Ltd of Hualian Group in Beijing is located in a product street in the northwest of Chengdu.

    The new shop, which will open in April 20th, is not only rich in format and facilities, but also adheres to the principle of "zero complaint rate". It aims to bring consumers a more comprehensive, comfortable and more fashionable shopping environment and win the reputation of consumers.


    It is understood that the shopping mall has a total area of 52571 square meters, 1 floors underground, 5 floors on the ground, and more than 1000 parking spaces. The collection of all kinds of products has brought together many high-end brands. There are supermarket on the first floor. Some of the fresh food comes from its own planting base in Xinjiang and Beijing. From 1 to 4 floors, there are different kinds of food and clothing besides clothing, jewelry, home and so on, and the proportion of catering is 29%. In addition, there are 3000 square meters of Jiahe cinema and video game center on the 5 floor of the shopping mall. It is a shopping center located in the fashion department store to meet the needs of consumers' diversified fashion life.


    In charge of this project, Ms. Chen Qiuli, who has successfully operated five shopping centers in Beijing, has been pferred to the general manager of Southwest China for its excellent leadership and management ability. He is responsible for managing the new adjustment of shopping mall, Shuangliu shopping center and Shuangqiao sub store.

    Chen said: behind a successful shopping center, besides a good corporate culture, a strong team of cooperation and rich retail experience, the most important thing is to be recognized by "God". When customers complain or make suggestions, the first customer who receives complaints from customers is the person who will eventually solve the problem, and will not solve the problem if they fail to submit the report. This is our "zero complaint rate" principle.

    Only in this way can we win the word of mouth and trust in the hearts of consumers.

    Chen also made specific remarks on the campaign launched by the all media center, saying: "such an activity is to convey the aspirations of the common people to all businesses, and set up a bridge for communication between the ordinary people and businesses. In the future, businessmen will continue to make progress and constantly improve, and ultimately make people's lives happier and better."


    Opening countdown


    It is only more than 10 days from the opening of Qingbaijiang store and Jinsha store in Qian Sheng Department store. What is the current situation of these two stores? Reporters went to spy on it and brought the latest live coverage.


    Reporters at the 1000 Sheng Jinsha restaurant on the first floor of Jinsha Ginza, Dongpo Road, Qingyang District, where the pportation network is convenient and the floating population is large, Jinsha store is located in the "Life Plaza" which integrates large scale comprehensive supermarkets and boutique commercial streets. The main business is 20000 kinds of commodities, including fresh, food, washing, home, home textiles, household appliances, and other services, including catering, beauty, entertainment and other service formats, aiming to create richer, fuller, safer and more convenient consumption environment for consumers.


    The construction site of Qian Sheng Qingbaijiang store has begun to carry out two decoration works. Some brand counters have been settled. Brand richness can be seen: the 1 floor famous collection area brings together fashionable cosmetics brands such as L'OREAL, ZA, honey Buddha and so on. Jewelry area Zhou Dafu and Zhou Da show a luxurious display; 2 floors of VERO MODA, ONLY, sound rain bamboo, seven wolves and other fine men's and women's clothing brands gather together, 3 floor children's clothing area Babu, ANN, Mickey, sports and leisure area Nike, Adidas, and cat, three gun and other underwear brand......

    Responsible person said: Qingbaijiang business area of more than 20000 square meters, the entire opening of the preparatory work is in an orderly manner, will be trial business at the end of the month, the supermarket will open in April 8th, when Qian Sheng Department store will cooperate to enter the business to launch a large number of concessions and surprises to consumers, welcome the majority of consumers.

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