XTEP'S Gross Profit Margin Rose To 40.7% Last Year.

03, 21,

Announced that, as of the end of December 2010, the gross profit margin of the group rose by 1.5 percentage points to 40.6%, of which the gross margin of XTEP brand was 40.7%, an increase of 1.7 percentage points compared with that of the previous year, while the gross profit margin of other brands was 39.7%, down 1 percentage points year-on-year.

The total annual sales volume of the group was 4 billion 457 million yuan (RMB, the same below), of which XTEP brand accounted for 94.5% of the total revenue, which was 0.6 percentage points higher than that of 09, according to the product category.

The income of footwear in China was 1 billion 870 million yuan, an increase of 23% over the 09 years, 44.4% of brand income, and 2 billion 271 million yuan of clothing revenue, an increase of 28% over the same period last year, accounting for 53.9% of brand income.

As at the end of 2010, the group operated a total of 39 flagship stores and 7451 retail stores. Compared to the same period of 09 years, the flagship store was 31, with a total of 6533 retail stores; 8 year-end flagship stores and 918 retail outlets; at the end of 2010, the total sales area of the group was 600 thousand square meters, increasing by 20.5% at the end of 09; the average sales area of each retail store was about square meters, compared with the end of the year at the end of the year.

The group plans to increase 800 to 1000 retail stores this year, and is expected to open more retail outlets in new markets in the Middle East and Southeast Asia.