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    Lining Said This Year The Product Will Increase Substantially.

    2011/3/22 8:47:00 46

    Lining Sharply Raised Prices This Year.

     


       

    Li Ning Co

    Last weekend's Hongkong earnings report 2010 showed that the company's total revenue last year was 9 billion 478 million 500 thousand yuan (RMB, the same below), an increase of 13%. Net profit exceeded 1 billion yuan mark, reaching 1 billion 108 million 500 thousand yuan, an increase of 17.4%.

      


    It is reported that last year

    Lining (column) Company

    The core brand "Lining" revenue accounted for 92.1% of the group's total revenue, reaching 8 billion 734 million yuan, an increase of 13.5% over the previous year.

    Li Ning Co

    Chief executive Zhang Zhiyong said that the price of raw materials has risen sharply, and that the cost of the company will rise by an average of 20% this year, so that the price of products will increase by two digits this year.

    Zhang Zhiyong said the company will introduce a new sales discount policy to control the pressure of rising costs, but expects gross margins to drop slightly this year.

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