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    Zhou Chengjian: Expanding The Number Of Stores And The Sustainable Development Of Garment Industry

    2011/3/23 9:05:00 47

    Zhou Chengjian Expands The Number Of Stores And The Sustainable Development Of Garment Industry

     


       

    American Apparel

    Zhou Chengjian, chairman of the board, told the first Financial Daily yesterday, 2010

    American Apparel

    The 90% increase is due to the upgrading of the existing stores (the revenue generated by the terminal 1 square meters per year), and the expansion of the number of sales outlets is not the way for the sustainable development of clothing enterprises.

      


    Previously,

    American Apparel

    The performance forecast shows that in 2010, the company achieved an operating income of 7 billion 506 million yuan, an increase of 44% over 2009, and a net profit of 757 million yuan attributable to shareholders of listed companies, an increase of 25% over 2009.

    Zhou Chengjian said: "the focus of this year's business will also be on improving the efficiency of the stores."

      


    Zhou Chengjian had told reporters that the Zara's efficiency was over 30 thousand yuan, and that of UNIQLO was about 40 thousand yuan. There was still a gap between the US and the United States. The flat effect was about 29 thousand yuan, and the target in the future was 50 thousand ~8 yuan.

      


    Since 2009,

    American Apparel

    In collaboration with the DreamWorks and Shanghai art film studios, we have authorized the development of classic cartoon images such as "Kung Fu Panda", "monster Shrek" and "Monkey King".

      


    Zhou Chengjian said: "pnational

    Clothing brand

    The absolute number of market share in the domestic market is not large, but it is leading the fashion trend in the first tier cities in China. The department stores in big cities are scramble for clothing brands such as Zara and H&M, but they are not interested in Chinese local brands.

    Zhou Chengjian hopes to cooperate with DreamWorks and other classic brands and images to enhance the connotation of the brand and reduce the difference in leadership in the industry.

      


       

    American Apparel

    According to people concerned, DreamWorks will launch the movie Transformers 3 and Kung Fu Panda 3 this year.

    Zhou Chengjian, who attended yesterday's new conference on "I am a new national product", said that in addition to continuing to work with DreamWorks, the United States will carry out cross-border cooperation with the old brand "phoenix" in the second half of this year to launch new clothing products, but the specific cooperation content can not be disclosed.

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