2011 The Expo: Clothing Is A Great Opportunity For Tourism.

The tourism clothing and clothing market is a rich ore.

"Now, tourism has become the world's largest industry, surpassing oil and automobiles." A speech by director Wu Wenxue surprised the journalist who was in the field of tourism.

In fact, this is not news. "As early as the early 90s of last century, tourism economy accounted for the whole world.

More than 10% of GDP. " In the next interview, reporters gradually felt the strong momentum of tourism, especially in China.

In the past 30 years of reform and opening up, China's tourism industry has maintained an average annual growth rate of nearly 20%. "Last year, the scale of China's tourism market reached 2 billion 100 million people, with an average of 1.5 trips, total tourism revenue of 1 trillion and 590 billion yuan, and the added value of tourism accounted for more than 4% of the total GDP in China. From the perspective of tourism industry system, there are more than 20 thousand tourist attractions, more than 15 thousand travel agencies and more than one million tourist guides in China. Director Wu Wenxue further introduced.

According to the world tourism organization, China will become the world's fourth largest source of tourists and the largest tourist recipient country in 2020. After 15 years, the number of outbound tourists in China will exceed 100 million.

All of these figures point to one point: the booming tourism industry is a huge and potential market.

The tourism industry with unlimited prospects will undoubtedly benefit other related industries. Among them, the clothing industry is one of the most closely related industries.

"A large number of tourist groups are potential markets. As we all know, people go out of their homes to travel and dress inevitably changes. Mountaineering requires clothing suitable for mountaineering, and seaside costumes are required for seaside holidays. From shoes and accessories to accessories, people have very specialized needs when traveling. Moreover, this demand is not limited to men, women, old and young, and has a wide range of age. " Wu literature The director first pointed out the special appeal of tourists to clothing.

Not only that, he takes the tourist industry as an example, vividly illustrates the great potential of the tourism clothing and clothing market. "For the time being, we do not have a complete design from the costumes, accessories and guidance systems of tour guides. As a group of perennial activities in the open air, they should have their own image design. In this way, no matter where we go, we can distinguish it and let tourists follow it. Moreover, a tourist guide will feel comfortable and embody his personal temperament after he wears a proper fit. " Director Wu Wenxue said.

It is not difficult to see the fact that the market of tourism clothing and clothing is still a blue ocean. As a garment industry enterprise, we should seize this opportunity to dig deep into the "rich ore" of tourism costumes and find our own "treasure".

Borrow " Cyber games "Release demand signal"

　　 Travel costumes Although the market potential is huge, how to maximize the release is the key. Finding a platform for tourism and garment industry to win and win is crucial.

The "Expo" provided a good platform for both. "It will provide a first-class platform and a valuable development opportunity for the apparel industry and tourism enterprises." Wu Wen's theory.

The "Expo" includes two parts: "competition" and "Expo". Among them, the "competition" part of the China tourism professional wear display contest and the 2011 China International Tourism professional wear design competition and so on two big pieces. "We want to show the current stage of the development of tourism apparel through" race ", and at the same time issue a demand signal to the society. Not only that, but also through "race" competitive creativity, so that the clothing industry in line with the tourism industry more emerging. Not only to show the existing, but also to tap wisdom and create the future. Director Wu Wenxue gave an in-depth explanation of "competition", which means that "competition" is a good platform for service companies to display and learn.

There will be various forms of direct docking activities on the "cyber fair". The participation of thousands of tourism enterprises will not only widen the development ideas of enterprises, but also find business opportunities to integrate tourism industry development and serve the development of new industries.

For the "Expo" part, director Wu Wenxue also stressed that it is different from purely marketable exposition: through this exposition, the outstanding exhibition hall of tourism clothing and clothing will remain in Suzhou, and the professional distribution companies of clothing and clothing will be set up in Suzhou, and the research institutes of clothing and clothing will be settled in Suzhou. "In short, it is not for activities to do activities, but through such activities, finally results. Let the tourism industry promote the development of clothing and apparel industry and the development of Tourism processing and manufacturing industry.

Finally, the director of Wu literature said: "I hope to send a signal to the clothing industry through the" cyber fair ": the market demand and potential of tourist apparel and clothing are very large. We hope that the researchers and designers in the field of clothing can pay attention to it. Clothing production and processing enterprises can produce more marketable products, seize this market share, provide more colorful products for the practitioners, operators and tourists in the tourism industry, and gain greater profits, forming a win-win situation of tourism, clothing and apparel industry and industry practitioners.