Leveraging Home Textile Exhibition &Nbsp; Yuhang Home Textiles Pformation And Upgrading

China International Home Textiles and accessories (Chun Xia) Exposition (short for Chun Xia home textile exhibition) is about to begin. The reporter interviewed the president of Zhejiang Yuhang Home Textile Association, one of the exhibition partners on the exhibition organization and the development of home textile cluster.

Conform to the development of home textiles to seize the spring exhibition schedule

Yang Linshan said that Yuhang home textiles had been concerned, supported, helped and guided by China's Home Textile Industry Association for many years. For this reason, Yuhang's home textile industry has undergone many pformation and upgrading in recent years, and has gradually become bigger and stronger, and has occupied a place in two domestic and international markets, and its influence is also growing.

Yuhang Home Textile Association as a partner of autumn home textile exhibition for many years, in order to adapt to the changing trend of China's home textile industry, taking into account the actual needs of local textile enterprises' product display and promotion, decided to organize a group to participate in spring and summer home textile exhibition, vigorously attack and seize the spring schedule.

China International Home Textiles and accessories (Chun Xia) exposition is held in conjunction with the autumn fair. It provides the two season display platform for enterprises and truly serves the enterprises.

Yang Linshan said that the Yuhang Textile Association has actively organized enterprises to participate in the exhibition, concentrating on new products and new technologies, so that the Yuhang home textile enterprises will be able to develop again and again this spring.

According to Yang Linshan, this year, the Yuhang Home Textile Association organized 59 enterprises to participate in the spring and summer textile exhibition. Its net area reached 4938 square meters. The products were mainly made of sand, curtain and various home textile products.

In this exhibition, enterprises mainly display eco-friendly products independently developed, focusing on the overall collocation and overall display.

Yang Linshan held that

Spring breeze to expand domestic sales to achieve soaring domestic textile industry

Yang Linshan analysis said that Yuhang home textiles as one of the most important industrial clusters in China's home textile industry is accelerating the pace of pformation and upgrading, and has evolved to establish its own marketing channel and create its own brand.

Since 2010, Yuhang home textile has expanded its channels, promoted industrial pformation and upgrading, and achieved contrarian growth by implementing brand strategy, opening direct sales stores, developing e-commerce and participating in exhibitions.

In 2010, the total output value of 328 home textile enterprises above Designated Size reached 11 billion 635 million yuan, an increase of 19% over the same period last year, and sales revenue reached 11 billion 400 million yuan, up 20.4% over the same period last year.

With the further implementation of the implementation plan of the pformation and upgrading of home textiles industry in Yuhang and the three year plan for improvement and development (2009~2011), Yuhang home textiles will fly high in 2011 and strive to achieve the goal of "high market share, strong innovation and brand awareness, and become the goal of the world's advanced home textile industry base".

In 2011, Yuhang home textile association faces many new opportunities and challenges.

This year is the beginning of 12th Five-Year. The association takes the implementation of the "12th Five-Year" plan as the starting point. It serves the enterprises in real service and helps enterprises solve problems and difficulties. Under the guidance of the government, enterprise independence and association, it promotes the pformation and upgrading of Yuhang home textiles and promotes the development of Yuhang's home textile industry.

In 2011, the association should focus on the following aspects: first, strengthen the organization construction of the Association; two, continue to do a good job of communication between the government and enterprises.

The three is to carry out industrial exchanges; four is to do well in technical training; five, to promote regional brand building; six, to play the advantage of the association, organize various types of economic and trade activities to help enterprises strengthen brand building; seven, do well in the construction of early warning information channels.

In 2011, domestic textile enterprises were faced with unfavorable factors such as difficulties in raising export prices, fluctuations in the RMB exchange rate, soaring wages of workers, difficulties in hiring workers, soaring fixed costs, pressure on energy saving and consumption reduction, and so on.

Of course, the vast number of home textile enterprises should also take precautions, actively change and innovate the management mode, adjust the product mix, enhance enterprise management, enhance the vitality of enterprise development, and make fine and strong home textile enterprises.

Yang Linshan said that in the future, Yuhang textile enterprises should make good use of Dongfeng's home textile exhibition to do well in the domestic market. The key is to lay stress on the research and development and product sales channels of enterprise products, attach importance to product innovation and take the road of product differentiation.