Retail Real Estate And NOVO&Nbsp; Mania&Nbsp; Embrace Brilliance Together.

In March 2010, the first NOVO Mania brand clothing exhibition was stunning, attracting a large number of new shopping malls and department stores.

This is a rare phenomenon in other exhibitions.

This does not prohibit the industry from marvel.

What is even more amazing is that with the preparations for the second NOVO Mania, more new shopping centers and department stores came to hear the formalities of the second NOVO Mania.

Obviously, NOVO Mania and shopping center have reached a kind of tacit understanding with each other.

This phenomenon is the epitome of China's retail real estate rush to embrace retail brand resources.

Fashion brands and commercial real estate boom:

In recent years, a large number of shopping centers have appeared in major cities, and more fashion brands have appeared in front of consumers.

Such a commercial scene highlights the upsurge of China's commercial real estate.

Since 2001, the average annual growth rate of commercial real estate investment in China has reached 33%.

In the past two years, it has been especially enthusiastic.

In this tide, the traditional large real estate group has adjusted its strategy to increase investment in commercial real estate.

The second is foreign investment.

In Shanghai alone, foreign investment in real estate in 2010 has reached 11 billion 550 million yuan, which means at least 2 times more than the 3 billion 580 million yuan in 2009.

The third force comes from retail enterprises.

If the British TESCO invest in shopping plaza independently, local retailers are also fighting their own businesses to achieve the cost of their own property in order to resist the cost pressure of competitors.

The commercial real estate craze has produced more demand for fashion brands.

If policy guidance and capital mobility create the environment for commercial real estate to flourish, modern fashion brands are becoming the core content of commercial real estate, and thus become the main force for the achievement of commercial real estate.

NOVO Mania builds frontiers brand front:

In the past six months, a number of new overseas brands have sprung up in some emerging shopping centers, showing a more personalized youth fashion storm to consumers.

Among these brands, there are a lot of brands coming from the first NOVO Mania exhibition.

For example, a multi brand store in Shanghai Sun Moon Center gathered many ABLE JEANS, VANS, EASTPAK, WRANGLER, CIRCA, CONVERSE, ENO and many other trend brands.

These brands quickly entered the Chinese market when they first appeared on the first NOVO Mania.

along with

So what will be the appearance of the second NOVO Mania? According to the organizers, the current investment situation has been nearly 80%.

More than 150 top international fashion trends from Europe, the US and Asia will be unveiled at NOVO MANIA 2011.

JEANS, ANDREW MCKENZIE, BRAY STEVE ALAN, CK JEANS, DANIELE ALAN, CK, JEANS, DANIELE, MCKENZIE, BRAY, MCKENZIE, BRAY, MCKENZIE, BRAY, BRAY, MCKENZIE, BRAY, BRAY, ALAN, CK, JEANS, CK, JEANS, CK, JEANS, CK, JEANS, CK, JEANS, CK, JEANS, CK, JEANS, e, R, R, R, D, R, D, R, D, R, D, R, D, C, and so on. The four floor "Denim cowboy craze" has confirmed that the international trend brands include ABLE

Among the last exhibitors, the VF group, the fortune five hundred group, is one of the largest apparel companies in the world. After last year's perfect cooperation, this year, the exhibition brand expanded to six, including EASTPAK, LEE, KIPLING, THE NORTH FACE, VANS, WRANGLER.

Second NOVO Mania business opportunities upgrading:

It is gratifying that the second session.

In addition to those shopping centers and department stores that have come to visit, the second NOVO Mania will join hands with Davies SAVILLS to launch the China retail real estate exhibition. In the exhibition, more than 100 retail real estate developers, department stores, fund companies and group enterprises will be introduced.

This will undoubtedly present a grand picture of the complete retail industry structure.

If so, exhibitors will further gain a direct commercial development path, and retail real estate will also quickly gain many opportunities for the first time to enter the Chinese brand.

For shopping centers and shopping malls, which are seeking to change their traditional image and get a commercial orientation from their opponents, NOVO Mania is a timely relief.

With the coming of the new exhibition, they are paying close attention to the exhibition preparation process to get the latest brand resources, quickly adjust their business image and increase the attractiveness of young consumers who are leading the trend.

The second NOVO Mania will continue to play the role of trading platform that will carry fashion circulation in the years to come. It will build a bridge between retail real estate and trend brands, giving Chinese young consumers more rich fashion choices.

The trend front of NOVO Mania will join hands with China's retail real estate to glory!