XTEP Brand Footwear Average Price Rose 5.4%, Brand Clothing Average Price Rose By About 10%

XTEP International

Published as at the end of December 2010,

The average selling price is 83.7 yuan (RMB, the same below), an increase of 5.4% over the 09 years, and sales of 22 million 300 thousand pairs, an annual increase of 16.7%.

The average selling price increased by about 10% to 68.2 yuan, and sales increased by 16.4% to 33 million 300 thousand.

Group to other year

The average selling price decreased by 5.9% from 09 to 75.3 yuan, the sales volume was 1 million 100 thousand pairs, the annual decline was 7.5%; the average selling price of other brands of the group decreased by 6.6% to 69.5 yuan, and the sales volume increased by 59.2% to 2 million 200 thousand items. The increase in sales volume was mainly due to the decline in average selling price and competitiveness, plus the popularity of Disney sports products, and the demand of the mass market for products of high value.

During the period, the sales cost of the group increased by 22.6% over the same period last year, mainly due to the increase of raw material costs and outsourcing production costs. The outsourcing production cost increased by 30% to 1 billion 162 million yuan per year, and the cost of raw materials and direct staff increased by 17.3% and 11.7% to 1 billion 326 million yuan and 123 million yuan respectively, of which 50.9% of raw material cost accounted for 43.9%, and the outsourcing production cost accounted for 43.9%.