Footwear Brand XTEP Footwear Products Average Price Rose 5.4%
footwear industry
Brand XTEP announced that as of the end of December 2010, XTEP
brand
The average selling price of shoes is 83.7 yuan (RMB, the same below), an increase of 5.4% over the 09 years, sales of 22 million 300 thousand pairs, an annual increase of 16.7%, and the average selling price of XTEP brand clothing increased by 10% to 68.2 yuan, and sales increased 16.4% to 33 million 300 thousand.
The average sales price of other brand shoes in the group went down 5.9% to 75.3 yuan over the past 09 years, and the sales volume was 1 million 100 thousand pairs, declining by 7.5% on average. The average selling price of other brands of the group decreased by 6.6% to 69.5 yuan per year, while sales increased by 59.2% to 2 million 200 thousand.
Disney
The image of sports products is popular and the mass market demand for products of high value.
During the period, the sales cost of the group increased by 22.6% over the same period last year, mainly due to the increase of raw material costs and outsourcing production costs, of which the outsourcing production cost increased by 30% to 1 billion 162 million yuan per year, and the cost of raw materials and direct staff increased by 17.3% and 11.7% to 1 billion 326 million yuan and 123 million yuan respectively, of which 50.9% of raw material cost accounted for 43.9%, while the outsourcing production cost accounted for 43.9%.
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