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Zero Leather Shoes Make Efforts To Raise 100 Billion Chinese Men'S Shoes Market.

2011/3/26 0:24:00 172

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Zero Leather Shoes Italy Famous Men'S Shoes

With the continuous warming of online shopping, China's e-commerce market in 2011 will usher in unprecedented opportunities for development.

A few days ago, China's footwear B2C leading brand zero leather shoes announced the launch of the 2011 strategy, the whole line of brand and product strength, and 100 million Chinese men's shoes market.

It is understood that since its involvement in e-commerce last year, zero degree leather shoes, with its precise brand positioning, fashionable product design and high-quality user experience, has swept a fashionable trend of high-end hand-made leather shoes in Italy on the Internet and quickly become the leading brand of China's popular men's shoes B2C.

"After a year's operation, the zero degree leather shoes have accumulated a good reputation in the high-end men's shoes consumers with pure business casual brand style.

The 2011 is the year when the vertical B2C of the electricity supplier has been fully deployed. The zero degree leather shoes will adhere to the business casual style and enter the fashion and leisure field, enhance the brand image, make breakthroughs in product quality, and render better products and services for China's high-end business groups.

Zero leather shoes brand official said.

Brand: focus on men's business casual shoes

Men's Shoes

market

It is understood that zero leather shoes were founded in Italy in 1960s.

Men's shoes brand

。

Since its birth, the founder of zero brand has made simple and clear, but adornment ideas to make leather shoes. He insisted on using the best material and the most natural handcraft craft to create a simple and pure unique brand style.

Since opening its first overseas branch in London in 1980, zero leather shoes have ignited the passion of fashionable casual shoes with minimalist design, fashionable and stylish version and personalized aloof taste.

In 2009, zero leather shoes entered China, and developed high-end business casual shoes suitable for Asian Version, and quickly gained many loyal users.

"Focus on high-end men's business casual leather shoes, this is our greatest strength."

Zero leather shoes brand executives said that although the e-commerce shoe website has sprung up a lot of giants, but do

High end men's shoes

Very few vertical B2C.

After repeated demonstration, zero leather shoes decided to touch the net, and officially entered the Chinese e-commerce market in 2010.

After a year of careful operation, the sales of zero leather shoes in Taobao has ranked first in the high-end men's shoes, the top five of the popular men's footwear.

According to industry analysis, although zero leather shoes are narrow in China, the market is not as small as expected.

According to Taobao's first week statistics in March this year, the popularity of men's shoes accounts for about 0.77% of Taobao's total network market share, reaching about 11000000.

Compared with the annual consumption market of domestic men's shoes, the popularity of men's shoes B2C has huge room for development.

In the face of the broad market prospect, zero also launched the 2011 brand strategy.

Zero brand leader said that zero leather shoes will adhere to the brand positioning of pure Italy high-end hand-made leather shoes, and launch the Internet integration and dissemination of high-end financial media, portal websites and search engines. With the influence of the media platform, it will lead the trend of minimalist fashion shoes in the high-end crowd.

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Products: deep cultivation of user needs to lead high-end fashion shoes fashion.

Unlike other brand B2C's consistently low price strategies, zero leather shoes take the high-end route, with an average customer price of around 400 yuan.

Though far higher than the net price of men's shoes, this does not hinder the popularity of zero leather shoes in the Internet world.

In the zero degree leather shoes Taobao mall, every day there are a lot of visits from all over the country. The peak period of orders is more than 500 daily.

Industry observers believe that male users' recognition of high-end products is already a trend in the future.

According to Taobao's latest statistics, the first quarter of this year has not yet ended. The popularity of men's shoes is nearly 1 million 300 thousand for men. Among them, users who purchase more than 260 yuan per unit account for 15.38% of all users.

With the upgrading of network consumption concept, users' needs are changing.

"High-end business men pay great attention to the details of leather shoes, such as fabric, type and workmanship.

At the same time, business men have a quicker pace of life. No matter they are living or working, they are trying to show their bright side at any time. They hope that more leather shoes can be adapted to different scenes on the Internet, and zero degree is to adapt to this demand to enter the Chinese market.

Zero leather shoes brand official said.

To this end, 2011 zero leather shoes continue to adhere to the hand-made style in product design, with more closer to the trend of design, more comfortable materials, and continue to provide high-quality zero degree leather shoes for high-end business groups.

On the product line, there are three major products in the business leisure series, classic business series and fashion leisure series.

"Business casual series expresses elegance and pure gentleman sense. Classic business series presents exquisite and capable business elite image. Fashion leisure series highlights a free and comfortable attitude towards life, covering all high-end consumers' needs for different occasions."

Zero degree brand leader said.

Experts say that 2011 will be a year of all kinds of vertical B2C fierce battles. Who will have the more competitive core products, provide better shopping experience and establish a better brand image in the e-commerce knockout competition? Who can laugh last?

Zero leather shoes, as the leader of market segmentation, will be a leader in the high-end men's shoes B2C in 2011.