Dunhuang Net CEO Wang Shutong: A Special Happiness Of A Woman

This is the eighteenth year since Wang Shutong left Tsinghua University.

Eighteen years ago, she worked as a teacher at the software development and research center of Tsinghua University. Eighteen years later, she was Dunhuang net Of CEO 。 In the days of school, she always strives to finish all the work in a few days on Monday. "I didn't feel well then. Always want to do more things, do not want to be too idle, it is uncomfortable to relax. "

Occasionally, she saw a job advertisement in Microsoft from the newspaper. At that time, she did not really understand what Microsoft was, and Wang Shutong went away. From Microsoft to CISCO, and then to participate in the establishment. Excellent network And set up Dunhuang network. Wang Shutong liked this kind of rhythm. She said, "like mountaineering, a mountain can see a mountain peak."

Agam, a wooden girl

At the beginning of the new year, Wang Shutong took part in the founding ceremony of the "Chinese women's Club" proposed by Wang Lifen and Ma Xuezheng. She became the first member of the board with Yu Dan and Hong Huang. Li Kaifu, Sun Zhenyao and others came to the scene, green leaves lined with safflower.

"Heroes do not ask where they are, even if they sweep the floor, they can be heroes." Wang Shutong said he had a heroic complex. "If I were in ancient times, I was Mulan, and I did not love armed with red clothing."

What she appreciates most is a gentle and heroic image. When he said these things, Wang Shutong kept smiling and exploring his body and staring round his eyes.

One industry insider told China Weekly that "the Internet industry has not many CEO, and Wang Shutong is very impressive."

To reveal these labels, such as "beauty CEO", "female entrepreneurs" and "women entrepreneurs", Wang Shutong does not think he has a very good idea, but thinks he is very "wooden".

When she was in Microsoft, she said, many people were very smart, but they were very stupid. Others may soon be promoted or resigned, but she has been "foolishly" insisting from there, from this department to that department, to take the team honestly. "Someone advised me to move up without promotion. Why do you have no objection?" she still worked as her workaholic. She worked seven days a week and worked overtime until eleven or two at night.

Wang Shutong believes that this is his only "distinctive".

When she first arrived at Microsoft, she felt "not very sensible". At a global conference to host Microsoft, Wang Shutong was always prepared to be too nervous to sleep.

"Everyone is like a knife. It's rusty when it's idle, grinding and grinding, then grinding and grinding." Wang Shutong said she had been "sharpening" for several years in Microsoft. The pace of competition in foreign-funded enterprises also fits the pace of life that she has always wanted.

"What kind of rhythm of life do you want?"

"Like Microsoft, win!"

In Microsoft's sixth years, Wang Shutong's performance has been excellent. When she was the manager of Microsoft market service department and the manager of career development department, she was Microsoft's youngest Chinese executive. Of Microsoft's $thirty million sales in China, 1/3 were led by Wang Shutong.

Wang Shutong said that his vigorous energy was like his mother. After she retired at the age of more than 50, she learned to ride a bicycle, and at the age of more than 60, she learned how to paint. Now, bicycles have learned and the exhibition has been done. When he was at school, Wang Shutong was also a little girl who could not afford to relax. He was the conductor of the big choir, the station master at the school station, and he also learned to dance, practice aerobics and run long distance races.

"The character is more like father, very insistent." At that time, a TV play was popular. The three or four heroes were heroes on the screen, and Wang Shutong was called "the three or four women." In every long-distance race, she wins championships, and her partners do not want to run with her because she can not stop at a run.

"One lap, two laps, five runs and eight rings and ten turns. If you don't want to stop, you won't be able to stop. None of them would like to run with me. Someone called me Agam. " {page_break}

Career persistence

The spirit of Agam in Wang Shutong is not only on the playground, but also in the entrepreneurial field.

In 1999, Wang Shutong participated in the founding of the excellent network. In 2000, he was on the line of excellence and Wang Shutong was appointed CEO. When the first news conference of the company was held, Wang Shutong remembered, "the journalists who went there looked at me with sympathetic eyes, because the first bubble of the Internet came in 1999, when the excellent network was founded at this time, it was like suicide."

Wang Shutong said that if entrepreneurship is a mountaineering, she has always been the one who saw and firmly recognized the flag on Mount Everest, which is the goal she wants to achieve. However, there may be no way to get there at first. She did not even think of climbing the south slope or the north slope.

For example, the slogan of "excellence beyond the ordinary life" is set by the entrepreneurial team during a chat in a cafe. As for how to achieve it, Wang Shutong and her partners "just feel they want to do it". In fact, at the end of 99, they basically did not know what electronic commerce was. Just grope for it. When the team is formed, they quarrel and discuss how to do it.

Four years later, when the Dunhuang network was established, the situation was exactly the same.

When the whole society mentioned that B2B only knew about the Alibaba, Wang Shutong decided to set up the Dunhuang network. She drew a blueprint to achieve a direct and convenient form of foreign trade and complete the whole process through online communication.

What kind of business model will this be?

Wang Shutong explained this puzzle several times to the outside world: there are two kinds of B2B at present, one is information and promotion service platform, such as Alibaba, which is well known, one is online trading and supply chain service platform, and the other is Dunhuang network. To put it plainly, someone else is doing the information platform.

Wang Shutong recognized the flag on the Mount Everest and was already there. But how did it happen? She recalled the answer at that time, or "just felt that she wanted to do it, and didn't think of a good way".

On the eve of Dunhuang online, she was in deep anxiety. "It's like second days for trial. This mountaineering is likely to be very smooth, and it may be avalanche."

It seems to be almost avalanche. In the first two years, Wang Shutong could only rely on his savings to support the operation of Dunhuang network. Wang Shutong, who started business with her, revealed that at the very beginning, almost every month, he was worried about wages next month. Once, she bought her private car for sale.

At the most difficult time, she found a free office from her friends, only more than 20 square meters, next to the toilet, and six employees of the company were there together.

Wang Shutong said, "I believe in Churchill's words. When you try to come to an end, you will feel relieved. I reflect on myself. The worst outcome is going to the end. It's an end. It doesn't matter. What's worth worrying about and afraid of? "

At this time, Wang Shutong, who has a lovely baby for about two years, can go home to be a happy mother, but she is trying to convince herself and stick to it. "At this time, the most difficult thing is not money, but how you convince yourself and how you look at your eyes."

After this period of time, in 2006, Dunhuang network ushered in its first investment, from KPCB.

Wang Shutong concluded, "character determines destiny. Life will encounter many times to choose left or right, decide what you choose is your inner voice, this is also your character determined.

"I am very imposing in my mind." Wang Shutong looked serious. Then he burst into laughter.

"Not yet fixed."

However, in the past one or two years, people around have found that Wang Shutong looks less and less "hard".

A job hopper who came to Dunhuang network came for a few days and found that Wang Shutong was not very different from what he heard before. "Wang always impressed the outside world as a very strong female boss, but it seems not all that way."

Wang Shutong herself admitted that her husband criticized her, "how do you get more and more"? {page_break}

From decisiveness, determination to "face", she herself is in confusion and exploration.

Wang Shutong's puzzle is that she finds that her work has gone beyond her previous experience. Before, including in Microsoft, what she did was to bring a team in the front line, so she was very confident about what to do, so she would order them to do it. Now, she feels bad.

2010 was the year when she reflected the most. She realized that a leader's head should be more like a dinosaur than a small one. We should know how to let employees play their own initiative. "After all, we can no longer create a game like stealing vegetables, but young employees can do it."

"I am not yet stereotyped, but I am still changing."

Wang Shutong said, "when you go to school, you can mix everything with yourself." In the era of "learning physics and chemistry well and going all over the world," although Wang Shutong studied science, he liked to fill in the Song Ci when he was in class.

Nowadays, she increasingly feels that management can not "mix" too much and interfere too much.

"I am now a person who builds a platform, and the platform is built, so let's play it." Wang Shutong said that in addition to building a platform, another big task of its own is to lobby businesses to Dunhuang online transactions. Every time she goes to a meeting, she will talk about her blueprint, as well as the flag on the Mount Everest that she has identified.

Other happiness

Wang Shutong, who runs and speaks all day, will be scolded by his mother. One day, the mother said, "look at the family, you see you!"

Mother's "family" is a neighbor of Wang Shutong. Life is very comfortable. Every day, dogs are kept, shopping is done, and health is strong. Mother loves her daughter and runs all day.

Wang Shutong shook his heart in a tremble. "Yes, I can have such a life, but is this what I want?"

She threw the same question to her husband, shrugged her shoulders and waved her hands. "This is not what you like."

When you see your girlfriends going to class and watching movies, shopping and enjoying life, Wang Shutong will ask himself, "do you feel happy?" the answer is "happiness."

"OK, then there's no problem."

In fact, she also has the spirit of entertainment. At the annual meeting of the company in 2011, Wang Shutong put on a straw skirt and performed belly dancing. Dancing, her first show, was the first time to perform large scale in front of employees.

Now, for Wang Shutong, the greatest happiness is the growth of Dunhuang network.

In March 2010, as a domestic B2B trading cross-border e-commerce platform, Dunhuang network completed the third round of financing, and obtained the investment of nearly 200 million yuan from the private equity fund of the United States Huaping investment group, which means that Dunhuang network has won the largest financing of cross-border e-commerce in China.

Wang Shutong said that all funds are used to train network operators, and the future does not exclude acquisitions and mergers in related industries.

For the flag that has been erected on Mount Everest, Wang Shutong said, now she has passed the foot of the mountain, but has not yet reached the mountainside, and is still far away from the top of the mountain. Dunhuang network's current train of thought is to seize the advantage of "made in China" and make the way of selling Chinese made goods overseas. Wang Shutong said that this is the goal of a stage, and the ultimate goal is to achieve a global trading platform.

When I said these things, Wang Shutong was as serious as ever. She was used to treating every audience as a target to preach her dreams.

This dream conquers all the momentum, much like the Ma Yun of Alibaba.

From the birth of Dunhuang network, Wang Shutong was labeled "people competing with Ma Yun" and "people against Alibaba". Wang Shutong was surprised at the many comments from the media. "I just smile. I am not Ma Yun. I will not regard a person as a competitor. I am more concerned about whether our innovation is landing and whether our team is better. "

"Don't look down on yourself too much." Wang Shutong added.