Pepsico Independent &Nbsp; Warm Clothing And Tree Crossover Leisure Wind.

First line star group endorsement, red, white, blue and three color logo vitality, large-scale fashion marketing...... PepsiCo brands from the United States have become the most important force to represent the trend culture. When Pepsi music list became the baton of fashion music, when Pepsi group players became the idol of young musicians, Pepsi's trademark blue became the most attractive symbol in the shopping malls, and PepsiCo's many years of intensive farming has made it an iconic young brand. Today, PepsiCo and PepsiCo have renewed their licensing agreements and launched PepsiCo thermal services. This is an unprecedented attempt by the fashion industry and another popular announcement of PepsiCo brand.

Pepsi fine genes, congenital fashion advantages

PepsiCo brands are well versed in the way of fashion, and every fashion marketing of PepsiCo has achieved great success. Pepsi brand is unassailable in the fashion crowd, whether it is to collect Pepsi logo students, or to take pictures of teenagers before big pepper poster, or to watch the audience who listen to Pepsi fashion events. Whenever people think of Pepsi, they will think of fashion and popularity. The easiest combination of fashion elements is clothing. When the PepsiCo brand has accumulated many years of global fashion essence and clothing industry, what kind of trend can we create in China?

For the clothing industry, Brand added value It is the most important factor determining the price and location of clothing. Pepsi high group launched the Pepsi thermal clothing, and Mr. Zheng Yucong, director of marketing department of PepsiCo Inc, also expressed his view: "Pepsi has always been the guide of fashion culture and the symbol of young fashion style. This is a new generation of young people to create new experience and fresh rules of the thermal clothing, unlimited potential.

Li Xin, manager of marketing department of PepsiCo group, said with pride: "Pepsi's clothes are not only hot. Pepsi family Unique genes and traits, as well as constant innovation to meet the changing consumer demand personality style, because Pepsi thermal clothing is the world's Fashionistas pursuit of individuality to create a stage.

CAPORTS: unique crossover leisure style

Pepsi named the style of the thermal clothing CAPORTS. CAPORTS is the combination of CASUAL (leisure) and SPORTS (Sports). CAPORTS is a concept between sports and leisure, and it neutralizes the two concepts. It is mobile and functional, and at the same time, it does not lose the comfort and freedom of casual wear.

Li Xin, manager of marketing department of PepsiCo group, continues to commend: "Pepsi thermal clothing is different from any popular brand in the market. Pepsi thermal clothing combines the classic fashion elements of jeans, sports, leisure, tide cards and so on. This is a blue ocean, which makes us confident." What manager Li is talking about is actually the core fashion rule of the design of Pepsi thermal clothing: "Crossover" (cross boundary) and "Mix&Match" (Mashup).

Today, a single fashion element has been unable to satisfy the fashion crowd's desire for fashion, so the crossover of all kinds of fashion elements has emerged. The combination of Pepsi fashion and fashion apparel is also a successful "mashup". For many years, the essence of Pepsi brand can be summed up as cool, unusual, fashionable, innovative, passionate and fun. The essence of thermal clothing is summed up as vitality, fashion and personality. When cool and personality combine, passion and vitality collide, the new concept of crossover + mashup is also called out.

For the core of design, Pepsi thermal clothing. Chief designer Danny He said: "the design concept of thermal clothing can be said to be the latest trend of fashion in the world. The effect of the integration of two classic fashion rules should be the effectiveness of 1+1>2, and it will also bring different fashion experiences to fashion people. This is consistent with the style of Pepsi brand." CICI, the core designer of another design team, also said excitedly: "put on Pepsi thermal clothing, you will feel that I am not who, I am {page_break}!"

Targeting the core consumer group is affecting fashion trends.

Almost all of the new economy, young people are important consumer motivation, they often absorb the essence of fashion elements quickly, so as to make purchase decisions. China, as the largest emerging economy, is always absorbing fashion information from all walks of life. China, with the largest fashion consumer group, will become the most suitable market for PepsiCo.

Mr. Zheng Yucong, director of marketing department of PepsiCo Inc, has also expressed his warm admiration for the thermal clothing. "The thermal clothing clothing series integrates the fashion trend into the daily life of the young consumer groups through a playyoustyle personality attitude. It shows a very comfortable and unique personal style."

Pepsi thermal clothing will lock the core consumer groups among people aged 18 to 30. This is the easiest crowd to spread fashion, and also the main force in the consumption of fashion products. They grew up in the fastest growing era of China's economy. It is also the most active stage in the history of China's interaction with the world. This group of people known as post-80s and post-90s has become the most fashionable crowd.

As a brand new practice of gold, we have confidence in the market prospect of Pepsi's hot clothing. Pepsi has moved many hearts full of longing, and the thermal clothing has ignited endless vigor and passion. The success of Pepsi brand is about to be replicated again. The trend culture of 2011 will be written by Pepsi's heat and tide suit.