Anta Enters The Children'S Clothing Market &Nbsp, Escorts For The Growth Road.

　　 Anta The first sports brand to enter the children's sporting goods market in China, Anta children will debut this year's Beijing costume fair with the "imaginative dream world". Anta children, founded in July 2008, has inherited the spirit of never stopping mother brand. It is the exclusive KIDS sports brand of Anta sporting goods. Anta children The main purpose is to create healthy and comfortable products for 3-14 year old children, and to accompany them to exercise freely and grow up healthily. Its products are mainly sports (Sports), life (lifestyle) two styles, products cover clothing, shoes and accessories, fully meet children's daily schooling, sports, travel and other occasions wear needs.

Anta children inherited the technology of mother brand. Especially in children's shoes, Anta's first sports science laboratory made ANTAkids better able to create shoes suitable for children of all ages at the age of 3-14, and protect children's young feet from every step of growth, development and stereotype. Meanwhile, Anta first collaborate with China Leather Research Institute to carry out "China children foot type research" to explore China. Foot rule of children To understand the impact of age, sex and geographical location on children's shoe type, establish and improve Chinese children's foot type library, and develop a shoe last for children of all ages according to professional data.

In fashion design, Anta children not only deeply cooperate with many famous design institutes at home and abroad, but also constantly penetrate into the habits and needs of children. In pursuit of comfort and health, Anta's children's outstanding design team also uses lively and bright colors to blend the current fashion trend, with concise and generous design as the main body, to create suitable sports and leisure clothes for Chinese children, and to show the enthusiasm and vitality of children. Each of the "Anta children" clothing products is made of environmentally friendly cotton and hygroscopic and fast drying fabrics, which are processed from raw materials to finished products. Rigorous color and formaldehyde content tests are carried out. High quality standard inspection is always adopted to provide a healthy and comfortable dressing experience for 250 million children in China and escort them for their growth path.

In the vast market of children's clothing in China, many international adult clothing brands have started their own beachhead operations. Children's clothing is no longer embroidered with cartoon "little duck", "little cat" pattern shorts and so on. This special consumer market has begun to spanform from basic demand to brand connotation and product quality demand, which is evident in Anta children's brand concept and product design. Just like this Anta children's booth theme "dream never stops," Anta children not only provide clothing for Chinese children, but also want to convey healthy, positive and happy life attitude to their children, and grow with them forever.