Wu Jianmin, Chairman Of Shandong Sulang Clothing Co., Ltd.: 20 Years Of Life, Creating Sunshine Female Life

Shandong sulang fashion dress Limited by Share Ltd Chairman

Wu Jianmin

In Wu Jianmin's view, "reform and opening up" has enabled Chinese textile enterprises to open the global market in an all-round way, and constantly learn from foreign advanced technology and management concepts.

In fact, Chinese textile enterprises not only introduced technology and management concepts from abroad, but also found their own position in the global division of labor in textile industry, and became an indispensable force in the world's textile and clothing pattern.

20 years of time, sulang growth Trilogy

As one of the representative brands of domestic quality women's clothing, she has been pursuing the technological innovation from the customer experience for the past 20 years under the leadership of Wu Jianmin. With the brand concept of "sunshine women and Shu Lang life", we have built multi brand operation capabilities and are committed to providing customers with more comfortable, fashionable and high quality clothing products.

At present, Shu Lang has completed the construction of women's clothing, men's wear, children's wear, accessories, home and other business systems, and has become a clothing brand group with annual sales amounting to several billion.

Looking back on the past 20 years, Wu Jianmin divided the development of Shu Lang into three stages.

The first stage is the era of single products. At the beginning of its creation, he chose and insisted on the line of "independent innovation and national brand", instead of intermediate production or foundry, concentrating on the product development of sulang brand, constantly improving the quality of products, constantly enhancing the added value of products through brand building, breaking the traditional pattern of Shandong province's garment industry's heavy processing and self-reliance innovation over the years.

The second stage is the era of fission. From the brand of shlang brand to Shu Lang, Mei Teng, GOGIRL, drunken cool, and so on, the five major brands, from single women's clothing brand to clothing series products, have become the beginning of the brand of Shu Lang brand.

The third stage is the era of clustering. According to the age groups, style characteristics and demand preferences of different consumer groups, we will segment the market, accurately grasp the trend of quality, diversification and individualization, adopt brand dynamic management, and vigorously expand the depth, breadth and height of the brand. Based on the brand of Shu Lang brand, we start to split into a series of products from a single product, and ultimately form a multi-level brand cluster.

Dialogue with the world

Steadily advancing the road of internationalization

For Shu Lang, the tide of reform and opening up has benefited directly. Wu Jianmin said that he accelerated the brand building to the inside, and walked out of a distinctive brand of independent innovation with the "6+1" mode. The store covered all channels and more than 30 provinces and cities under the online and offline channels, and accelerated the dialogue with the world. During the 20 years, from the adaptation rule to the embrace rule, from the ignorant explorer to the brave participant, he became the leader of the industry.

Wu Jianmin said: "Shu Lang is actually a product of the rapid development of China's reform and opening up. In the past 20 years, Shu Lang has been more closely connected with the world. Through constant learning and comparison, he constantly denies himself and spirals up to adapt to the changing market and changing industries.

In this environment, he has developed his own brand idea and brand system through continuous learning, and has his own brand language.

In the process of dialogue with the world, Shu Lang has also completed his own international road. They choose the world's advanced equipment and accessories, and design talents from the global fashion industry, and work together with domestic designers to create highly stylized brands, so that people experience a sense of dressing that does not change because of the trend and has a personal style, and has won the trust of consumers.

Especially in 2015, the joint venture overseas male brand entered the men's wear, introduced Denmark's four international men's wear brand, and international capital cooperation, to better integrate into the world, enhance the level of R & D, brand strength and international influence, speed up the development and upgrading of sulang, and participate in the global competition, usher in the era of great development.

After many years of international development, Wu Jianmin also has some experience: "Shu Lang, in line with the idea of product quality first, constantly experimenting with international cooperation, in the process of trial and error, to identify the role in the international market. I advocate rational judgement. Without a sense of luck, the spirit of craftsmen is developing steadily, and the markets of all countries are no exception. The quality and positioning of products can be well done, so that they can occupy a stable market."

"Shu Lang's life and people oriented" corporate culture

Over the past 20 years, as a helmsman, Wu Jianmin has injected excellent and unique genes for the establishment and development of Shu Lang.

With the mission of "creating sunshine women and enjoying the life of Shu Lang", Shu Lang takes the vision of "becoming a leader in the multi brand combination strategy of China's apparel industry and a world-renowned fashion enterprise" as the vision of the enterprise, focusing on "focusing, innovation, striving and harmony" as the corporate values.

Wu Jianmin said, as the founder of Shu Lang, "Shu Lang" is also his personal pursuit of the realm, whether it is work or life, for relatives or employees, hoping to be bright and happy, so that everyone in the world can "live happily and clearly" is his wish.

"Free, comfortable and bright is the realm I pursue, which will be disseminated into the behavior of my business, so that employees can feel full of happiness in a bright and clear cultural atmosphere."

Wu Jianmin said.

Shu Lang culture has also attracted a group of people who identify with Shu Lang culture, have dreams and take positive actions, and come to Shu long to find their own stage, so that they can bloom here.

At the same time, he also strengthened the emotional exchange with his staff and established his sense of ownership and sense of belonging, providing a relaxed and pleasant working environment, greatly enriching the employees' amateur cultural life, improving their quality of life, and effectively stimulating their employees to exert their efforts to break out the small universe full of energy.

"In the process of enterprise development, the real talent is rooted. Only when we integrate into the corporate culture and integrate into the family, can employees find their own position in the enterprise, and let the dream have the direction of efforts. If the enterprise has cohesion and centripetal force, employees have a sense of belonging and future direction, we can better retain talents and enable them to exert greater energy."

Wu Jianmin concluded.

Therefore, Shu Lang attaches great importance to corporate culture and advocates "people-oriented" corporate culture, which makes the company a large number of young talents in the short span of a few years, and has become the backbone of the rapid development of enterprises.

It is also a common motto of "action makes dreams come true" that brings together young people in groups. Under the inspiration of the spirit of "respecting tradition and creating the future" and the brand concept of "sunshine women and Shu Lang life", we strive for the development of "Shu Lang".

Intelligent manufacturing for future development

Under the guidance of this pragmatic development idea, Wu Jianmin led him to the new development of "technology, fashion and green" advocated by China's textile industry.

In terms of science and technology, Shu Lang currently has 1 state-level innovation platforms, 2 provincial innovation platforms, and 27 provincial innovation and technological pformation projects. The company's independent research and development of textile and clothing technology has won 64 patents, including 9 invention patents, 32 utility model patents, and 23 design patents.

Second to none, it has formed the unique advantages of industrial technology innovation, pformation and upgrading.

Multi brand strategy and internationalization strategy, constantly developing and cultivating new fields and new markets, opening up the online and offline full channel mode, seeing the situation and taking the initiative to change, taking the lead in starting the intelligent shop project, creating the new shopping mode experience shop under the new line of women's wear online and offline, implementing the operation and distribution mode of the line in the whole line, and launching the one-stop service mode of "Yun Yi Shang" in a timely manner, forming a full channel and full open mode of "own professional design team + quality supply chain management + online and offline retail joining wholesale channels". With the help of the all channel marketing network, the C2B private custom business will be nationally radiated and pushed, and a pair of "new kinetic energy" wings will be inserted on the industry to help the enterprise succeed in pformation and upgrading. In terms of intelligent manufacturing, he has made four self pformation, innovation driven development, and actively promoted the upgrading of leading industries.

In terms of fashion, Shu Lang has now entered the new era of the development of the brand, from the initial stage and the incubation period of the brand to the great development period and the great fission period of the brand cluster.

Developing efficiency and developing quality, under the great trend of nurturing "new kinetic energy" and developing "new economy", we pioneered the "dual engine" of innovative intelligence and upgrading of traditional kinetic energy, and built on the "intelligent manufacturing" train, stepping out of the road of intelligent manufacturing and upgrading, and smoothly realizing the pformation of "new and old kinetic energy". In the light of market demand and fashion trend, the company links vertically to the upstream and downstream of the industrial chain, and links up professional organizations laterally, forming a new interaction mode of design, R & D, brand operation and terminal consumption. The company has gone through the road of scale production, technological innovation and industrial upgrading.

In terms of green environment, he not only focuses on the environmental protection of the product itself, but also uses natural fibers such as linen and linen, and fully implements the concept of low carbon and environmental protection to the actual action of the company.

For example, the company has specialized water treatment links, and try not to release harmful substances to nature. This is not only the deeds of Shu Lang in fulfilling social responsibilities, contributing to the sustainable development of the world, the harmony and prosperity of nature and society, but also the inevitable path for the future development of enterprises.

For the future, Wu Jianmin also expressed his hope for local brands modestly: "although there have been some competitive brands in the past few years, compared with the international mature brands, the international vision is still weak. Our foundation is not stable enough due to the short time, so in the long run, the domestic market will be stable.

Don't be proud of brand, integrate high quality supply chain, and make China's big.

According to the classification of consumption, we should steadily and steadily develop the brand segmentation.