Playing The Electric Locomotive: The Birds Of The Pacific Bird Are Not Ordinary.

Zhang Jiangping, vice president of China clothing association and chairman of Taiping bird, made a fashion brand belonging to China with 23 years' persistence and displayed "China Fashion" to the world.

During the annual hike, Zhang Jiangping will take part in it and welcome the "bird companion" at the finish line.

Zhang Jiangping, 51, likes to explore fashion inspiration with his colleagues.

Today, he founded the Taiping bird group for 23 years and has become a pioneer in the exploration of China's fashion apparel market.

Zhang Jiangping, who was born in Ningbo, Zhejiang in 1967, has devoted most of his energy to clothing related work after graduating from junior high school.

From the primary school to the county office, the staff of clothing enterprises, from selling stalls to selling clothes to renting stores, and then setting up factories to sell clothes, Zhang Jiangping went all the way to the top of the clothing market.

In 1989, Zhang Jiangping and Zhang Jiangbo brothers set up their own career, the dream dice garment factory, the predecessor of today's Taiping bird group.

Over the past 23 years, the commercial mode of Pacific bird has changed several times: from simple production operators to virtual operators, from heavy assets enterprises to light assets enterprises, and then to build superimposed ecological circles on the line and offline; the layout of products in the company has also been differentiated under the market segmentation idea, forming PEACEBIRD pluralistic bird's clothing, PEACEBIRD Taiping bird Menswear, Lok Ting LED IN dress, MATERIAL GIRL women's wear, Mini Peace children's wear and PEACEBIRD HOME HOME, Taiping bird nest 6 major brands of diversified development.

Retail brand.

So far, Taiping bird group has 4251 stores, including 1271 Direct stores and 2980 franchised stores.

Zhang Jiangping believes that greater opportunities for the times lie in "upgrading consumption based on intergenerational demand changes".

"The number of middle class in China has increased from nearly zero in 1990 years to 225 million today.

The new middle class is a new generation of consumers, that is, to seize the consumers of the millennial generation and the Z generation is to seize a commercial blue ocean.

"In 2008, we pursued the consumers of" 85 years later ". Now we grasp the post 90's, '95' and even '00 after', which makes our brand grow backward. What we need to do is to become" the first choice of the new generation of Chinese fashion. "

Unlike other traditional garment companies, Taiping bird can integrate the layout of the online and offline businesses from a loose mass to a whole.

At present, Taiping bird has signed strategic cooperation agreements with many leading developers including Wanda, Yinli, Yintai, Baisheng and so on. It has signed a strategic cooperation framework with ALI. In February this year, it joined Alibaba's Tmall for the first time landing on "New York fashion Sunday cat China day" for the first time to officially appear in the international market.

On the other hand, at the same time, the Pacific bird plays a new role in marketing at the 360 degree, relying on the self built logistics storage center to create a fast reaction supply chain, that is to establish and perfect the TOC system.

It is understood that Taiping bird channel logistics storage center is the largest and most automated logistics center in the domestic garment industry, and has adopted many innovative logistics system solutions.

It is better able to complete the whole process of storage and delivery within 2 hours.

Zhang Jiangping is very fashionable in the eyes of employees.

In addition, moving along with the trend is throughout the whole process of the development of Taiping bird group.

In the face of brand aging and consumption upgrading, the development of Taiping bird is obviously catching up with the international market.

Whether it started in 2015, such as cross-border, IP and other ways of cooperation, or from 2016 to try to set up a brand collection shop, or IT show, etc., Taiping bird provides consumers with different "experience".

This series of practices also verifies what Zhang Jiangping once said publicly: "at least five years to pform once, understand your audience, seize your customers."

He also wants to make a good local fashion brand.

According to McKinsey's report, an increasing number of consumers prefer domestic brands rather than foreign brands when quality and price are at the same level.

In other words, to a certain extent, Chinese consumers have gone from blind pursuit of overseas goods to rational consumption, and they are more seeking and choosing their own brands. What Taiping bird wants to do is create a brand that can resonate with consumers.

In order to better adapt to the trend, Taiping bird now has more than 500 designers with an average age between 28 and 29 years old to design and develop products suitable for domestic users, and complete the design and development of the products from 500 to 1-2 weeks.

Share.

For the rapid expansion of the Pacific bird, its biggest challenge is not the threshold of capital or big data technology, but how to manage the company well and manage the staff well.

Zhang Jiangping's practice is to create a "home culture" so that employees can grow together with the company, and enable everyone to realize their social value through irregular training and training of talent echelons.

Zhang Jiangping himself teaches new employees every year, introduces the development process and future planning of the company. Zhang Jiangping will also lead the top management team to greet the staff at work at the door.

In the eyes of employees, Zhang Jiangping is "fashionable".

At the age of 51, he could dye his hair in granny's grey, put on rivet jacket and motorcycle leather trousers to play the dishes, play the electric sound, and at the same time, he is also a very open-minded person.

For example, when a new business is launched, it is always necessary to constantly try to correct mistakes, and when Zhang Jiangping needs to delegate power, he will give employees more trial and error space. Of course, he will also participate in and make progress together.

Because in his view, "in order to succeed in pformation, traditional enterprises need to follow their previous successes and give their subordinates more trial and error space.

At the same time, if you don't do it yourself, you just hire a few managers to do it, and the chances of success will be reduced. "

At the headquarters of Taiping bird group, there are special staff canteens and cafes. Zhang Jiangping and management team eat here.

After meals, employees will also express their views with the management team to discuss the company's big and small matters.

He hopes that employees can regard their company as their own business, and "their career means paying and rewarding".

In July last year, the company implemented the first equity incentive since listing. A total of 281 middle-level managers and 131 core business people obtained 9 million 883 thousand and 700 shares of restricted stock.

"We trust people, we stick to integrity, and we love them.

We are committed to constantly surprises our customers. We embrace change and craving for innovation. We strive to be concise, grateful to our founders and partners. "

This is the core values of Taiping bird and Zhang Jiangping's 23 years' persistence.

Today, he will always take the lead in developing new businesses.

But he also regrets that if the Pacific bird group no longer needed him, it would be the day of his retirement.

As a pioneer, it is enough to do well in this generation.