Selected National Brand Program Bosideng, Playing The Strongest Voice Of China'S Brand Development

In July 18th, Bosideng "clothing industry's only national brand planning conference" was held in Beijing water cube.

The national brand plan announced that Bosideng was the only selected clothing brand and reached 3 years of strategic cooperation with it.

The Bosideng's national brand plan is an affirmation of its professional quality, ingenuity and international status.

Since its establishment in 1976,

Focus on down jacket for 42 years, sell well in the United States, France, Italy and other 72 countries, and win over 200 million people worldwide.

More than 400 industry people and authoritative media have witnessed the publication of Bosideng brand strategy at the scene.

2018, Bosideng focuses.

The main industry, integrating global resources, systematically reconstructs Bosideng down jacket expert's cognition and is committed to becoming the world's 7 billion 500 million consumer's down jacket brand.

Bosideng unveiled brand new logo, brand advertisement and terminal store image on the spot.

This series of action shows.

The comprehensive effort in brand, product and channel also shows the determination of implementing strategic pformation.

Sun Ruizhe, President of China Textile Industry Federation, Yao Xiaoman, chairman of China feather and down industry association, vice president of China Federation of Commerce, Wang Yao, director of CCTV advertising management center Ren Xuean, Jun Zhi consulting chairman Xie Weishan and other industry leaders and business experts have witnessed Bosideng's national brand plan.

Bosideng "clothing industry's only national brand planning conference" venue

The national brand plan aims to foster a national brand that promotes China's economy to achieve high quality growth and represents China's participation in global competition through the national platform.

It has strict checks on the selected enterprises. Up to now, only 40 leading national brands have been selected.

For Bosideng's election, Ren Xuean, director of CCTV advertising management center, said: "two years since the launch of the national brand plan, there has been a famous Chinese brand from the clothing industry.

After 42 years of hardship, Bosideng has accumulated rich brand assets, which should be chosen.

Bosideng, based on its quality at the beginning of its creation, has won the unanimous recognition of the domestic and foreign markets, won the gold medal of the New York Expo and the gold medal of St Petersburg Expo.

In addition, Bosideng, as the promoter of the down garment industry, has 177 patent certifications and participates in the formulation of 5 international standards, 9 national standards and 4 industry standards.

The pursuit of product quality has laid a solid foundation for Bosideng to explore the international market.

Bosideng is the first Chinese clothing brand to go abroad and participate in global competition.

In 1999, it became the first Chinese clothing brand to enter the Swiss market. Now it has sold well in 72 countries and won over 200 million people in the world.

Gao Dekang, chairman and chief executive of Bosideng board of directors, said that Bosideng focused on "artisan spirit" and "brand building". Since its nameless development, it has been leading the country for 23 consecutive years.

The value and strength of brand has become the most important strategic resource of Bosideng based on the world.

Signing ceremony of national brand plan

Boston executive director and senior vice president Rui Jinsong released a brand strategy at the press conference.

In 2018, Bosideng focused on the core resources, returned to the main business of the down garment, enlarged the brand competitive advantage, and integrated the global resources to activate the consumers' recognition of their "down jacket experts".

Around the strategic direction, Bosideng is constantly upgrading in products, channels and communication levels, building up high competitive barriers, and consolidating the advantages in the field of down garments.

At the product level, Bosideng strengthens its advantages and works with world-class suppliers and designers to optimize and innovate in terms of design, raw materials, technology, technology and performance.

As the highlight of the conference, Bosideng joined the famous designer of Italy, Mr. Fabio, in the water cube to produce a wonderful down jacket fashion show, showing a new product image.

Down jacket fashion show

At the same time, Bosideng will upgrade the channel system, Rio Tinto's mainstream channel, upgrade the terminal experience, and unveiled a brand new logo and store image at the conference.

The new logo inherits the brand gene of Bosideng - down jacket, blending feather and wing into the font of "wave" and "Deng". The Chinese logo reflects the self-confidence of Chinese brand.

The new generation of terminal stores is designed by French top teams to highlight the international fashion.

New image of Bosideng store

In addition, Bosideng will continue to build brand power, join hands with authoritative media, and visit global high potential activities to convey brand value to consumers.

Bosideng unveiled a brand new advertising blockbuster at the press conference, showing Boston's 42 years of dedicated ingenuity and international influence.

The election of the national brand plan is an important part of Bosideng's strategic upgrading.

Bosideng will show China's brand confidence to the world with the help of the national platform.

Join hands with national platforms to build world-class brands

At the press conference, experts at Dajie said, "with the development of China's economy, the business environment has changed dramatically. Only by continuously innovating products, improving the quality, rebuilding the brand and optimizing the operation of enterprises can we finally win the customers' choice.

Bosideng's new strategy should follow the trend of development and set a positive example for upgrading the industry and national brand.

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Sun Ruizhe, President of China Textile Industry Federation, said the rise of brand is

As a symbol of progress, evolution and sublimation, China's national costume brand has made historic contributions from scratch, from small to large, and has also created the prosperity of the brand.

Yao Xiaoman, vice chairman of the international feather and feather Bureau, has interpreted the future development of Bosideng from the perspective of industry. "China's down garment industry has the best quality down materials, production technology advantages and a wide consumption market.

Bosideng took the lead in becoming the brand of the selected country's brand plan, and promoted the wings of the leading brand of the industry.

We have reason to believe that our Chinese brand is the best.

"

Xie Weishan, chairman of the board of inquiry, as a competition strategy expert, expressed great confidence in Bosideng's new strategy. "Bosideng worked in the field of down garments for 42 years, and in consumer cognition, Bosideng and down garments were equated. Today, Bosideng's strategy is to set up assets that have been formed in 42 years. In the future, its brand advantage is going back to the 42 year's down business category.

With such a huge market in China, Bosideng becomes China's number one and must be the number one in the world.

In detail, "around the new brand strategic goal, bostin will be based on the needs of the user, upgrading the brand system, making innovation and winning the core of the core mainstream users."

Bosideng will strengthen the Chinese market in 1-3 years. In 4-6 years, Bosideng will lay the global market. In the next 7-10 years, Bosideng will lead the global market.

As the sole brand of selected countries

Brand, Bosideng will become a world-class "Chinese business card" through the national platform, taking consumption upgrading as an opportunity and through competitive strategy.

To this end, Mr. Gao Dekang, chairman and President of Bosideng's board of directors, is confident: "facing the world and building Chinese brands is the common responsibility of Chinese enterprises."

Bosideng will not forget its original intention, forge ahead, and defend hundreds of billions of dollars. It will play the strongest voice of Chinese brand development in the new era.