Clothing Value-Added &Nbsp; Rely On Technological Innovation.

Many marketing planning experts believe that the elements of a product are nothing more than core products, form products and additional products, and the so-called additional products are added value of products. As people's consumption patterns have increasingly shifted from "material" consumption to "perceived" consumption, and increasingly tend to be abstract standards such as sensibility, taste and psychological satisfaction, the added value of products has become more and more important in the market.

　　 Technological innovation to achieve lean production

A finished product clothing From the design to the listing, it has undergone a series of links and processes. Every process needs cost, such as fabric, accessories, processing fees, equipment energy consumption and so on. In addition, especially with the current pressure of RMB appreciation, labor and raw material cost increase, the profits of garment enterprises will definitely shrink.

Su Shike, director of design, said that in order to improve production efficiency and reduce production costs, their company will invest heavily in gold every year and update several advanced production equipment. "The traditional manual operation is slow and the production capacity is low, and it has gradually withdrawn from the stage of history. Instead, it will be 10%, even a hundred hundred new machines and new equipment." Su Shike said that sewing equipment is related to the production capacity of enterprises, and only by changing sewing equipment can enterprises increase their production capacity. Taking a direct drive two automatic (circular knife) computer high speed sewing machine as an example, it can enhance the efficiency by 20%.

The comrades of the Municipal Economic Bureau said that faced with the severe economic situation, stone lions brand Garment enterprises are breaking through, introducing advanced production equipment and technology, increasing technological innovation, improving core competitiveness and brand influence. Sheng hang, Shi Wei Qi, Liansheng, Xingke, BenQ, Kay Lai, Shenzhou camel and many other enterprises have introduced lean production methods. According to a management investigation, only one of them, the production efficiency of these enterprises has increased by more than 30%. It is understood that in 2011 1-2 months, Shishi completed 455 export clothing inspection, the value of 30 million 589 thousand dollars, an increase of 10.4% and 57.5% over the same period last year. From this point, we can see that Shishi clothing products are becoming more and more valuable.

　　 Adapt to market and advocate "green" clothing

With the increasing concern of the international community on environmental issues, the market demand for green environmental protection clothing is also increasing. Many garment enterprises seize business opportunities and actively develop environmental friendly fabrics. From Shishi textile and apparel industry and the market, we know that in recent years, the Shishi textile and garment industry has taken "environmental protection" and "green" as the goal of tackling key problems in order to meet the increasingly stringent requirements of the domestic and international markets. Last year, green, ecological and environmental friendly products were widely seen in the Shishi clothing and fabric industry, and the textile and garment industry set off a "green" product whirlwind. According to the analysis, at present, the psychological demands of consumers are guiding the direction of product development. They are all keen on "pure natural" products. Therefore, the fabrics made of natural fiber, such as soybean protein fiber, corn protein fiber, bamboo charcoal fiber and so on, have become the first choice of some brand clothing enterprises.

It is understood that the upcoming "cold texture fabric" made by federal Sanhe will make the environment of the skin reduce by 1 degrees - 2 degrees, and feel cool instantly. "The product uses the flycool cold element fiber of Taiwan spinning and weaving industry to achieve a cool effect." The company's official said that the fabric made of flycool fiber has the characteristics of moisture absorption, sweat perspiration and ultraviolet resistance, which makes people feel cool and dry at any time. "When wearing clothes made of this material, people can raise the air conditioning temperature by 1 degrees centigrade, which can save 3% to 5% of the electricity charge, which is the low carbon and environmental protection of fabrics."

　　 Fashion and loyal consumers

Rely solely on Technological innovation And product quality can not solve the problem of substantial increase in the value added, but also requires strong design. "It is only one aspect of the quality of clothing that we have made great efforts in fashion styles and fashion trends, and spent a lot of money on them." Igor, costumes designer Huang Pinghua, said that in recent years, in order to design fashion that is closely following the international fashion trend, the "Min Pai" clothing enterprises can find ways to introduce foreign famous teachers without paying large sums of money.

At the same time, JIM 'S brand Hui Wenlong, director of design, also said that with the progress of the times and the improvement of the quality of life, clothing has not only been limited to the simple function of covering the body and keeping warm. Consumers want to reflect their aesthetic taste, life philosophy and social status through clothing. Therefore, clothing enterprises must seek breakthroughs in raw materials and design styles to meet the diversified needs of consumers.

It is understood that in recent years, in order to truly achieve the goal of Shishi brand's going to the world, many local brand clothing enterprises cooperate with overseas design teams to invite Korea and Britain to the top. clothing Designers and their team, combining their advanced fabrics and garment processing technology with the advanced design concepts of foreign countries, have designed a batch of clothing products that have been refreshing for consumers at home and abroad. Because of their new styles and good workmanship, they have won a number of loyal fans and have taken the initiative in competition.