• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Classic Case! Look At The Buyer'S Mode And Integrate Into Chinese Brand Operation.

    2011/3/28 10:25:00 63

    Buyer Brand Model

    With the increasingly fierce competition in the domestic garment industry, the proper operation mode plays a decisive role in the success of a brand.

    Shanghai Suya Fashion Co., Ltd. has created a classic case of "buyers integrating into China" with its own "Yi Gu" brand.


    Introduce

    Buying system

    Very necessary


    When it comes to the "buyer mode", many consumers may not be familiar enough, but many people have long been the fans of these brands such as ZARA, UNIQLO, ESPRIT, ONLY and VERO MODA.

    In fact, these clothing companies have adopted the buying system, whether in Europe or America or Japan, buyers play a crucial role in the whole business plan of Brand Company.


    In the interview, Wu Hongkun, general manager of Shanghai Suya Fashion Co. Ltd., said: "in the current Chinese clothing market, it is necessary to promote the buyer model.

    Because many brands, especially women's clothing, the boss itself is the designer, in business planning will be relatively weak.

    From designer direct docking to sales, their language is impassable.

    Designers pay more attention to the color, lines, and even buttons of a garment. In the case of sales, because of the lack of specialized clothing sales major, many clothing sales are coming into fashion. The understanding of clothing is usually very superficial, and the opinions put forward by designers are hard to understand.

    If there is an intermediate link between buyers and sellers, then there is a bridge between design and sales.


    It is understood that in the world, all successful brands, from luxury brands to fast selling brands, are all benefited from the "buyer mode" that can react quickly, while the domestic garment industry lacks relatively mature buyers, and few brands have established professional departments for buyers.


    Buyer's practical experience


    As we all know, in a garment

    brand

    In the operation process, the order is a watershed. Before placing orders, it involves design, production and other links. After placing orders, it is closely related to sales.


    The secret weapon of Yi Gu brand is the commodity planning department they set up. Wu Hongkun told reporters: "many brands have commodity department, they also have buyers, but most of them start from the order, and there are no series of tracking in the early stage.

    Placing the order, all the buyers are doing it, and our advantages are not reflected here.

    {page_break}


    Originally, the buying system of the valley also runs across the whole season of the brand's clothing.

    At the front end, when the designer makes the planning of the merchandise, the buyer will intervene, which is directly related to the source of designer's inspiration.

    During this period, buyers should give some market suggestions to designers from the perspective of the market, and cooperate with designers to make products that are more suitable for the market.

    It is to control whether the theme and Inspiration of the merchandise will meet the fashion tastes of the seasonal consumers.

    In the end, the buyer's work will also be integrated into the retail, cargo pfer, tracking and other links, so as to control whether the gross profit of commodities can be achieved on schedule.


    According to Wu Hongkun, after the launch of their clothing, each week will make a specific data statistics for each SKU (each color of each item) to examine its performance in retail and whether it is consistent with the order.

    If the two match basically, it will not be a big problem; if sales are too fast, it will mean that the market will respond well and increase production. If sales lag behind, it is necessary to find out the reasons, and consider ways to promote sales.


    In short,

    Yi Gu

    The "commodity planning department" subverts the traditional functions of "control" and "deployment", and extends to the design proposal and project proposal, extending back to the follow up and retail strategy, to monitor the overall business operation of the brand with the uniqueness of the buyer's function, and to achieve a balance between the gross margin and the inventory rate. Most of the brand's stock problems are no longer the burden of the enterprise.


    Win win with buyers Forum


    What's the advantage of Sawyer's mature buyer model?

    Wu Hongkun told reporters: "we have held many years of cooperation with China's clothing distributors and retailers.

    It can be said that in this process, it is a win-win process.

    Sao Ya company started from scratch, to today's growth, to such a scale, retailers joint meetings, buyers forum, and even HCIC have helped us a lot. Without the supplement and supplement, the brand will not develop so fast.

    In particular, the buyer forum is a form of training to achieve the goal of improving the whole industry.

    Participating in the forum every year, we will conduct in-depth exchanges with the buying experts at the conference. This theoretical construction will greatly help the decision-making and implementation of brand in future work.

    In the future, we will continue to continue this kind of cooperation, improve ourselves in learning, and become more active in the buying forum after growing up.


     

    • Related reading

    Clothing Enterprises Collective Electric Shock &Nbsp; Paction Volume Ranks First In All Kinds Of Commodities.

    market research
    |
    2011/3/28 9:49:00
    75

    After Storing Salt, It Is To Store The Japanese Cosmetics &Nbsp; When Will The Nuclear Impact Disappear?

    market research
    |
    2011/3/26 13:49:00
    394

    Investigation On The Development Of Women'S Shoes Industry In China

    market research
    |
    2011/3/26 13:32:00
    269

    Children'S Home Textile Advantage &Nbsp Advantage; When To Put Down The High Position To Walk The Civilian Line?

    market research
    |
    2011/3/26 10:11:00
    167

    When Can Children'S Home Textiles Take The Civilian Line?

    market research
    |
    2011/3/26 9:54:00
    103
    Read the next article

    Adidas Originals Spring And Summer 2011 New Forum Low RS Shoes

    主站蜘蛛池模板: 你懂的中文字幕| 未满小14洗澡无码视频网站| 日本三人交xxx69| 国产精品美女久久久久久2018| 加勒比HEZYO黑人专区| 久久成人福利视频| 2021乱理片宅它网| 热久久99精品这里有精品| 性欧美18-19sex性高清播放| 国产凌凌漆国语| 五月婷婷免费视频| 香蕉国产人午夜视频在线| 欧美性狂猛xxxxxbbbbb| 处破之轻点好疼十八分钟| 动漫精品第一区二区三区| www.狠狠操| 污污的文章让人起反应的| 奇米综合四色77777久久| 又爽又黄又无遮挡的视频| らだ天堂√在线中文www| 热99精品在线| 国产精品亚洲片在线观看不卡| 亚洲欧美日韩另类在线专区| 综合激情网五月| 日韩精品久久久久久久电影| 国产一级特黄aaa大片| 久久久久久久综合狠狠综合| 黄瓜视频在线播放| 日韩精品专区在线影院重磅| 国产乱弄免费视频| 久久18禁高潮出水呻吟娇喘| 蜜臀AV一区二区| 日日婷婷夜日日天干| 国产一级黄色网| 一个人免费观看日本www视频 | 国产精品电影网| 亚洲最大成人网色香蕉| 538视频在线观看| 欧美日韩一区视频| 国产在线视频区| 久久久一本精品99久久精品66|