Exhibition Etiquette Planning

With its unique professional and targeted features, the exhibition has become an excellent tool for international and domestic enterprises to directly face customers and show themselves.

At the same time, a new etiquette culture came into being.

The ceremony was first established in an exhibition in Paris, France, in 40s.

Then the scale was formed in 70s, and gradually developed towards specialization and standardization. In the late 80s and early 90s, the Exhibition etiquette was gradually developing in China. Especially in recent years, with the development of the exhibition industry, our company has paid more and more attention to the Exhibition etiquette.

What is the Exhibition etiquette planning?

Exhibition etiquette planning is both professional.

How to do well

How to conduct Exhibition etiquette planning, so that enterprises can be unique in the business of cloud concentration?

1., we should understand the type of exhibition, brand, product characteristics, platform style, the surrounding environment of the booths and the situation of competitors.

2. carry out creative planning of the whole ceremonial activity through the information we have obtained.

For example, to achieve the effect of film and television, interpretation effect, dubbing effect and so on.

3. according to the display seal, choose etiquette young lady is lively, bright or small, or now performance model.

4. according to the needs of the selected models for clothing design and production, the exhibition costumes require novelty and pleasing to the eye, according to the creative part of the heavy and bright type.

The purpose can fully demonstrate the characteristics of an enterprise.

5. divide the models according to their creativity, such as: commentators, actors, exhibiting staff, receptionists, and personnel training.

6. during the exhibition, the management of etiquette planning companies and the implementation of interest ladies also have a great impact on the success of the exhibition.

In 1996, the international motor show was held at the International Exhibition Center. The world famous cars gathered in great numbers and achieved great success.

Behind the success, ceremonial planning in exhibitions is indispensable.

Mercedes Benz, BMW, Honda, MITSUBISHI and other famous cars not only took great efforts in the exhibition booth design and technical professionals, but also made great efforts in the interests planning, personnel selection training, clothing selection and so on.

When we walked into the exhibition, the elegant lady also showed the famous brand of the car.

These Exhibition etiquette ladies and automobile brands, models, styles, features clever integration, complement each other, showing the exhibition ceremony and etiquette of surprise and originality.

With the sensational effect of the auto show, the Exhibition etiquette planning has attracted more and more attention.

Exhibition model and Exhibition etiquette planning

When it comes to models, you immediately think of fashion shows, and the importance of fashion models in clothing industry has been recognized.

The understanding of exhibition models is rather superficial.

In last February's Comdex computer exhibition, some friends said that the exhibition model was a beautiful young lady with passion.

Here is only one thing to say. The beautiful lady sends the information to promote the corporate image, but it is far from enough. Only the beautiful lady is not competent for the Exhibition etiquette model, and the Exhibition etiquette model also has good public relations quality.

Such as: adaptability, pleasant voice, fluent interpretation ability, fashion model's expressive ability, rich etiquette knowledge and so on.

Some enterprises believe that the professional and technical personnel in the company can cope with it completely, so there is no need for etiquette planning.

In fact, the answer is simple: propaganda and sales are inseparable.

Now this is a fact.

An entrepreneur once said, "eighty percent of my products are publicizing and selling, and the remaining twenty percent are in the storeroom.

Last year, at the International Exhibition Center, an international refrigeration exhibitor, the United States "TRAE" company has achieved great success and attracted the unique design of "TRAE".

On the bright background screen, there is a huge landscape painting, symbolizing the goal of "TRAE" to improve people's survival of Huang Jing.

At the booth, two beautiful ladies posed with smiles and leprosy. A professional photographer used an imaging camera to make this scene permanent.

In a few days, about 4000 people got a picture of their group photo taken with Miss TRAE.

The successful Exhibition etiquette plan of "TRAE" company has been passed on for a while.

Therefore, good exhibition planning can enable the company to live on the exhibition, step out of the booth and move towards a wider world.