Luxury Second Line "Back Home" &Nbsp; Biography D&G Sub Line Will Be Integrated Into The Main Line.

Recently, in view of the secondary line D&G is Dolce&Gabbana The board of directors has considered incorporating the sub line into the main line of the company's profit growth. A spokesman for Dolce&Gabbana declined to comment on the news.

The decision to close the D&G in Asia's emerging markets is extremely unwise.

ArmandoBranchini, vice chairman of InterCorporate, a Milan consulting firm, points out: "the emerging markets based on Asia are rising. From this perspective, the decision to close D&G is unwise."

Retailers have also expressed their views. A Italy retailer said: "DomenicoDolce and StefanoGabbana want to concentrate on the main line of Dolce&Gabbana. I can not understand it. We need to know that the D&G sub line can generate four hundred million euros in sales a year, young and energetic and well managed. The news hurt retailers. For me, I don't catch their cards, but I never miss any season's D&G. "

The news is clear because the company is about to carry out relevant financial planning. "The original two brands are mutually exclusive," the person familiar with the matter said. The price difference between D&G and the main card is not big. This problem has been troubling designers. Two years ago, they had obviously made a mistake in raising D&G pricing. As a sub card, D&G is too expensive, which also brings obstacles to its positioning and sales. " Of course, D&G's new move also surprised him. After all, its sales momentum in Asia and Eastern Europe was very strong and even exceeded. Main card 。

A Russian retailer claims that D&G is "cost-effective, and performs better in Russia than in Dolce&Gabbana". "Although official news is not available, the industry generally believes that the 2012 spring and summer series will be the last quarter of D&G," he said.

D&G once belonged to the Ittierre company of Italy fashion giant ITHolding group. In 2005, the brand ended up with 12 years of cooperation with Ittierre company to restore freedom. In 2007, Dolce&Gabbana increased its investment in D&G and launched its own 2007 spring summer series. D&G headquarters building in Milan covers an area of 54000 square feet and costs 48 million dollars. Designers repeatedly emphasize that D&G has its own style and soul independent of the main card.

In 2009, D&G's store took on a new look, removed the sub standard "Dolce&Gabbana" below Logo and launched a new one. Global retail plan 。 In the spring of 2010, the company issued a signal to shut down the D&G. From the autumn and winter of that year, the D&G stopped in Japan. CristianaRuella, a member of the company's board of directors and business director, said: "although the Japanese branch has implemented the new strategy of" expanding the scale and focusing on the mainline ", the shops and markets have no response. But last spring, in order to catch up with the Expo, Shanghai opened two new D&G shops.