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"Justice" LV&Nbsp; Encountered "Al-Qaddafi" Strike.

2011/3/23 8:58:00 224

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I'm afraid there is no luxury brand in the world.

Louis Vuitton

(Louis Weedon) such a love lawsuit with people. If you type "LV lawsuit" on Baidu, you can easily search out more than 660 thousand messages, which is the result of Chinese search website, and the information on foreign websites may be several times more than this amount.

The latest news is that people are finally intolerable to Louis Vuitton (Louis Weedon)'s endless letter of attorney, even if it is one of the three oligarchs in luxury goods. When it causes public indignation, such an outcome is inevitable.

Starting from 2007, Danish artist NadiaPlesner organized a campaign called "SimpleLiving" to raise awareness of the genocide in Darfur and raise funds to help the "DivestforDarfur" organization.

In February 2008, Nadia Plesner received a letter from Louis Weedon's office in Paris, demanding that he immediately end the campaign and pay a daily infringement of $20 thousand, because Louis Vuitton (Louis Weedon) believed that their product was painted on this poster.

In response to the power of Louis Vuitton (Louis Weedon) and the increasing poverty problem, an announcement was made in March of this year. However, the organization chose anonymity instead of the Louis Vuitton (Louis Weedon) model.

But the anonymous group's speech is loud and loud. They condemn the destruction of Louis Vuitton (Louis Weedon) on the one hand, and on the other hand they will encourage the purchase of copies of Louis Vuitton (Louis Weedon) handbags and distribute them to homeless people.

Because if your elder sister owns an old bag, of course, it can also play a good role.

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Such a way of operation is understandable, but their other actions are as extreme as the PETA (PETA), because anonymous organizations say they will simultaneously disseminate the negative information of Louis Vuitton (Louis Weedon).

Type "Louis Vuitton prostitute" into Google, Louis Vuitton graffiti, put some flies in front of their shop.

Louis Vuitton (Louis Weedon) violated their freedom of expression.

"We will not forgive, we will not forget.

Expect what we do. "

The Louis Vuitton (Louis Weedon) has encountered unprecedented crises just like what we have to grow and grow and grow.

Libya

Al-Qaddafi

The colonel is the same.

In fact, a careful study of the history of Louis Vuitton (Louis Weedon) will not avoid a conclusion. The intimidation that it encountered today is simply deserved.

Because in the lawsuit list of Louis Vuitton, there are not only large companies such as Google, but also some small shops that buy bags in China, and of course, there are some media magazines.

LVMH group first filed a lawsuit against Google in France in 2003, expressing dissatisfaction with Google's behavior of selling the keyword "Vuitton" to other people in search engines. It is believed that if someone enters "LV" on the Google engine, there will be advertisements for rival products in the search results, and even shop information selling fake Louis Weedon products.

The Paris central court finally sentenced the Google headquarters to the European Union to pay 300 thousand euros in compensation for trademark infringement.

The Supreme Court of appeal subsequently pferred the case to the European Court of justice.

However, the result of the trial ended in the defeat of Louis Vuitton (Louis Weedon).

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Such lawsuits are of course news headlines abroad, but there are two other things that cause a great stir in China.

One is a Chinese businessman named Wang Jun who successfully registered the trademark "LOUYIVEITEN" and "Chinese Louis Weedon" in 2002, and was granted the patent of LV handbag appearance in October 8, 2003.

After a series of lawsuits concerning trademark and patent rights, LV was defeated.

However, when Chinese businessmen tried to profit from the Louis Vuitton (Louis Weedon) and gained profits from it, they were blocked by Louis Vuitton (Louis Weedon). It was not known whether it was because of their money PR or other reasons. In 2008, after the trial, Wang Jun could not use the "LV" design patent product involved.

And the Chinese trademark patent for "Louis Vuitton" has not been mentioned again.

Another thing happened in 2008. When Celine Dion came to Shanghai to hold a concert, the A store of Shaanxi West Road, which was very colorful, made it impossible for the queen to stop buying the goods of 9 woven bags, including Louis Vuitton (Louis Weedon).

Unlike the star Courtney Love, who blocked the goods from Chanel, Louis Vuitton (Louis Weedon)'s gun was not aimed at Celion Dion, but rather a small seller of goods, which attracted a large number of Chinese patriots' indignation.

It is not difficult for big celebrities to operate on a big brand, but to bully a weak shopkeeper. How can it be appropriate? Although such logic is open to question, it is obvious that Louis Vuitton (Louis Weedon) is slightly inappropriate in similar public relations events.

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Of course, there were also lawsuits. In 2009, the famous running shoe brand New Balance sued Louis Vuitton (Louis Weedon)'s Minstrel shoes for copying the design of the 574 running shoes of New Balance.

Finally, all the Minstrel shoes are off the shelf.

In summary, four lawsuits, we can see that Louis Vuitton (Louis Weedon)'s "justice" values: negative news and infringement of interests are all litigant, for large enterprises and artists is a warning, although defeated, for small businesses and individuals strong suppression.

In the above cases, we can also clearly discern that Louis Vuitton (Louis Weedon) is completely defeated in the lawsuit against individuals and enterprises abroad, and the lawsuit against individuals and enterprises in China is a complete victory.

Why is there such a big contrast between "home field worms and away court dragons"? Apart from China's distinctive socialist legal system, another thing worth exploring is that in a truly respected foreign country, its social responsibilities are especially important, apart from observing the law.

Danish artist NadiaPlesner launched a charity activity. Louis Vuitton (Louis Weedon) has caused commercial interest to initiate a lawless lawsuit. The gap between rich and poor and the economic environment and even the ecological environment in Asian and African countries are more or less related to luxuries. The third world manufacturing factories with child labor, low wages and poor environment are making wealth for luxury goods while making their country and people unable to live. Louis Vuitton (Louis Weedon) should do more than make money itself.

Although the legality of some activities of anonymous organizations attacking Louis Vuitton (Louis Weedon) is still questionable, this is undoubtedly the first time that we can not really say luxuries, and this "no" is not just a simple purchase.