Brand Clothing Price Rises &Nbsp; Consumers Are "Borne" Cost Burden.

A garment with the same style but different production batches, the price has not changed but the weight has shrunk, and the touch has some differences. If there is a similar encounter, you must not be surprised, because according to the businessman, the "shrink fit" clothing is a "helpless action" to deal with the rising price of raw materials such as the upstream cotton.

Experts said that "clothing, food and shelter" is the most closely linked to the people's livelihood issues.

Recently, reporters visited the main clothing distribution centers in Guangdong, located in the Guangzhou one horse wholesale clothing market near the Guangzhou Railway Station, the clothing wholesale market in Guangzhou one avenue, and the Baima clothing wholesale market in Guangzhou. Many wholesalers from all over the country complained that the price of clothing wholesale has risen sharply in the past few months, and the average increase has reached nearly 20%.

Ms. Liu Mei, a wholesaler from Wuhan, said that the price of the same cotton padded jacket is now nearly 15% higher than that of a week ago.

Ms. Liu Mei, who was hesitant, took out another batch of products of the same style but with no price rise for her choice.

"But how did they feel in the hands, and the cloth was obviously not as thick as the previous one."

Ms. Liu Mei said.

Reporters learned that in order to deal with the menacing

The head of the Guangdong Textile Association said that raw material costs accounted for more than 70% of the processing cost of garments, while processing and manufacturing costs were less than 30%.

Today, the rising trend of raw material costs and processing costs is continuing downstream to end consumers.

For businesses and dealers in the circulation sector, it is a difficult choice to maintain and maintain the market without losing prices.

Middle and low end clothing leads

"In the past, it was only 35 yuan to buy a face towel, but now it costs less than six or seven yuan. Last year spent 200 yuan to buy a warm cotton padded jacket for the child, but this year it will cost more than 300 yuan."

Aunt Chen Li Mei, who lives in Liwan District, Guangzhou, said.

In the survey, reporters found that in the current round of rising prices of clothing prices, the top gainers are not those high-end clothing of first-line brands, but rather ordinary low-end cotton textile products which are closely related to the lives of ordinary people. The highest increase has reached 30%.

In Guangzhou knitting old brand, Li Gong min brand Yuexiu District branch, the reporter found that the price of cotton textile products in the price of 100 yuan, the best sales.

Miss Yang said that the daily demand of cotton textile products, such as towels, cotton sweaters and knitted stockings, for the daily needs of the population, was ensured by the way of collecting stock in previous years to ensure the overall price stability.

"This year, the price of cotton has been squeezing our profit margins, but the business in the neighbourhood is not allowed to be adjusted at will. For the daily cotton textile products, we are basically selling the capital, and the main profit point is on the development of new style and new flour products."

Miss Yang said.

In this regard, industry analysts said that different enterprises' ability to control the right to speak raw materials and the location of sales and consumer groups directly affect the price increase of the terminal retail market.

Miss Chan, head of sales in Guangzhou area, said that the increase in cotton prices is relatively limited to those with high added value and high profits. But the impact on the small and medium-sized enterprises with low degree of mechanization and manual workshops is very large, because these enterprises are highly dependent on the upstream raw material market and basically have no bargaining power.

Peng Peng, senior researcher at the Guangzhou Academy of Social Sciences, said that the prices of chemical fiber products and alternative products related to cotton have risen in turn, and will eventually become one of the important factors that will drive CPI up in an all-round way, and from now on, the situation will further deteriorate.

Consumption tactics: wrong season buying, group buying, online shopping

At present, the price increase is a foregone conclusion. How should consumers plan their own clothing purchase plan? Experts suggest that, from an economic point of view, buying in the wrong season is a wise choice.

Many businesses, from the perspective of reducing backlog costs, will launch some anti season costumes to promote sales at a certain time. The discount rate is relatively high, and careful consumers will get rid of their favorite products.

Secondly, statistics of the whole family in a quarter of clothing purchase demand, to the large clothing wholesale market unified purchase.

Ms. Xie, who is engaged in clothing business for many years in the garment wholesale market in Guangzhou, suggests that the wholesale market is not retail only. In fact, a few clothes can also get the wholesale price.

"Now the wholesale clothing market, clothing categories are very complete, from underwear to cotton padded jacket, from children's clothing to men's and women's clothing are all available, consumers may wish to the family's demand for a period of time first statistics, and then concentrate on purchasing once, basically can save more than 20% of the cost."

Xie Gui said.

In the end, why not try online shopping? "A similar brand style clothing can often enjoy about 60 percent off of the discount in regular online shops, so I shop in the shops and then buy them online, so why not?"