Home Textiles B2C High Quality Products Become The Core Of Competition

2011 is the high incidence year of e-commerce in China. With the continuous expansion of online shopping crowd, it also urges the rapid development of home textile e-commerce industry. By the end of 2010, China's home textile market share had exceeded 10000 billion yuan. Consumers' purchasing channels for home textiles also migrate from offline terminals to online e-business, in particular. online shopping The mainstream crowd, fashionable women and white-collar workers, constantly improve their quality of life, and attach importance to family soft decoration. It has made the home textile e-commerce industry easy to break through the 10 billion yuan annual sales.

Due to the constant impact and influence of e-commerce, the traditional offline channels reflect the factors such as geographical restrictions, price restrictions and convenient shopping restrictions. The huge consumption potential of home textile business market is released. China's home textile business structure is not mature enough, commodity sources, services, logistics and other links, in the short term, it is difficult to achieve standardized unified management. Whether it is in the field of C2C, B2C or B2B, it is difficult to fully guarantee the branding and quality of home textiles. The problem of quality and brand marketing of home textiles has emerged, which has become a bottleneck in the development of home textile business.

Nowadays, all sectors of society have a strong response to the brand and quality of home textiles. In response to this situation, the reporter learned from home textile industry insiders: some small home textile online shopping mall, in pursuit of short-term interests, lowered the quality inspection of goods. standard Even at the expense of shoddy, it has hurt some consumers' enthusiasm for buying home textile products online. There are also some C2C shops that often appear to use polyester as a pure cotton, low-density yarns as high density yarns, as well as late season goods as import commodities, difficult to return goods, poor service quality, and fake goods flying all over the world. Many consumers believe that online purchasing of home textile products has potential problems such as quality insecurity, price reference, poor brand selectivity and so on. Therefore, in the future competition of home textile business, the quality and brand image of home textiles will become a key factor in testing the market.

Subsequently, the reporter also learned from the e-commerce industry analysis experts to understand that: in the field of home textile business, there are certain quality problems, but it will not affect the correct direction of operation of the electricity supplier industry, instead, it will activate the market's emphasis on the quality and quality of home textiles. Home textile business is also moving from price war to quality war and service war.

Through random interviews with some netizens, the reporter learned that when buying online home textiles, more than 85% of the population would prefer to go to the brand home textile B2C mall, in order to reduce the risk of purchase. Reporters believe that the home textile business is well-known. B2C Mall and brand home textiles combine to resist inferior commodities and counterfeit brands in order to ensure the clean development of home textile business market. At the same time, we need more mall like home brand B2C to continuously provide high quality products and excellent customer service to support the healthy development of China's home textile business.